The wind comes from the East-2009 China Host Star Meeting and Summit Forum is an influential brand activity of Shanghai TV Festival. The purpose of the event is to present the elegant demeanour of China hosts from three places across the Taiwan Straits and overseas, deepen the mutual exchanges and cooperation between regions, highlight the influence of the host's brand on media culture, and * * * shape the host's brand value.
In June 2007, the first "China Hosts the Star Club" was held in Wuzhen, a famous cultural water town. As the first star club ceremony held in Shanghai with the theme of host's elegant demeanor, it aims to focus on presenting the unique charm of Chinese entertainment program hosts, promote the exchange of different entertainment cultural models across the Taiwan Strait, and further highlight the humanistic connotation of contemporary Chinese media entertainment. For this reason, nearly 40 star hosts from three places across the Taiwan Strait came to the scene one after another and gathered together to help the "Fashion Ceremony", which broke the previous situation that Hong Kong, Taiwan Province and mainland China were strongly isolated in different hosting styles, and built an excellent platform for the dialogue and exchange of different entertainment cultures among the three places across the Taiwan Strait, which attracted the attention of the media and the recognition of the host community. After the program was broadcast, it caused widespread repercussions in the Chinese-speaking society, and the national media rushed to report it.
In 2009, 15 Shanghai TV Festival arrived as scheduled. In order to welcome Expo 20 10, expand the influence of Shanghai TV Festival, and enhance the status of Chinese-language media and Chinese-language entertainment and culture festival, the Shanghai TV Festival Organizing Committee, Shanghai Oriental TV, the World Chinese Association Presiding Committee and other units launched the "Wind from the East-2009 Chinese Hosting Star and Summit Forum" in Shanghai on June 9, 2009, and invited the three places on the mainland and overseas again.
The evening party of the star club will focus on awarding honorary titles to the host. The award is collectively called the honorary title of "Top Ten Hosts in China", and will set the host style of 10, highlighting the style characteristics of the hosts and the audience's recognition. At the party, the elite hosts of entertainment programs in Taiwan, Hong Kong and Taiwan, who are familiar and loved by contemporary audiences, will show their hosting style, style and characteristics, and present the aesthetic trend, expression style, creative pursuit and cultural significance of contemporary entertainment programs; The elegant demeanour display of these presenters is not only a powerful publicity for the presenters and their brands, but also will promote the mutual exchange, discussion and cooperation among various TV organizations.