Health:
The pictures are beautiful and reasonable, which improves the reading experience of users;
If you publish video content, I suggest you upload a video with clear sound and excellent image quality;
The content is attractive and guides users to finish reading;
Don't exaggerate the title, so as not to arouse users' disgust, cause reporting or be suppressed by machine recognition;
Don't publish or spread old news.
note:
High-quality content itself can arouse readers' enthusiasm for forwarding or discussion, attract readers to pay attention to your headline number, and become your headline number fan. This is the basis for improving "attention"! The more fans, the higher the attention;
Let fans trust your content. Fans can increase their attention by reading your articles, watching your videos or commenting on your content.
Improve the loyalty of fans and make a meaningful reply to the high-quality comments of fans.
Degree of transmission:
Keep it steady and updated, and you will get a relatively high cumulative reading.
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Cumulative broadcast volume;
The better the content, the more people you see and the better the "communication".
Verticality:
Non-original content should adhere to 1 article per day, original content should adhere to 2-3 articles per week, and video content should adhere to 1 article per week. Insisting on updating will play an important role in maintaining verticality (original/non-original is determined by the system, not the original label of the account);
Authors can publish content in many fields (such as food, tourism, sports, etc.). ), but the system will select the most popular content according to the reader's reading behavior data (reading, playing, commenting, liking, sharing, etc.). ) to judge the author's good field (one or more, usually one);
If you are good at content outside the field, the account verticality score will be reduced;
Sometimes, for some cross-cutting topics, readers' feedback may be different from the author's original intention. For example, a piece of content, both "tourism" and "food". According to the feedback from different readers, it may be considered as a topic in the fields of "tourism" and "food". When this happens, the author may expect verticality. But please don't worry, after all, the recognition of readers is the most important thing!
Originality:
Try to ensure the originality of the content and reduce extraction, editing and sorting;
Start with the title number. If the content is published on other platforms first, the machine can also judge that this is a multi-contribution by the same author when comparing the whole network, but the originality score will be reduced;
Try to publish manually and reduce the use of the "WeChat synchronization" function. Because the interface of WeChat public platform is often temporarily adjusted, the content may not be synchronized in time, or even "reprinted" by other headline numbers before the original release, which has a negative impact on originality.
If you work in the emotional field, the first thing to become a full member is to ensure that you publish original articles in the emotional field every day. Illustrated with pictures and texts, it usually takes about a week to become a full member. Nowadays, many people become full members after an article. Actually, it's not difficult. The key is to insist on vertical, original, vertical, original, vertical and original. Say the important words three times!