What are the changes in consumer behavior in the post-epidemic era under the epidemic situation?

The epidemic situation has had a great impact on the public's consumption behavior and attitude. Before the outbreak, the effect, composition, brand, service experience and subsequent endorsement were the main factors for online people to consider buying. At the moment of the epidemic, health, safety, expert opinions and fear of uncertainty have become more reasons to consider consumption. The test of epidemic situation makes the importance of material wealth in values decline rapidly. With the subsequent floods, the foreign epidemic situation and the international situation became severe, and consumers' psychology became more conservative and rational.

At the same time, the sudden outbreak of the epidemic has stimulated consumers' pursuit of quality life in China. People know how to cherish the present life, look forward to enjoying life, boldly pursue the enjoyment and experience of beauty and try new things. At the same time, it will pay more attention to environmental protection and be grateful for nature than before the epidemic. The loneliness accumulated during the epidemic period and isolation period will be greatly released in the post-epidemic era. With the release of dividends for online social needs such as short videos and live broadcasts, various industries have started to lay out their own digital transformation paths by relying on the live broadcast platform to test the water. In the post-epidemic era, the mode of live broadcast+e-commerce has changed from the initial self-help means to the standard online layout of enterprises. In the beauty industry, live broadcast, as an online purchase channel, has a very high mention rate among offline consumers in various cities, and has a higher penetration rate among offline consumers in low cities.