Our resource people are not only material people, but also people with vigor, vitality, spirit and pursuit. An enterprise without faith must be a mediocre enterprise. And mediocre enterprises will not have the opportunity to win in the high-intensity and high-level competition in today's world. After ten years of tempering and growth, our resource culture has become an indispensable nutrition gene in our resource life and an indispensable air for the resource group and every member of the resource group to breathe. "Pursuing distance, seriousness, passion, persistence, practice and value" is the highest criterion of policies and actions that every resource person should always follow.
The cultural construction of resource-based enterprises aims at directing resources, better implementing resource strategies, and creating a distinctive resource management model-core strategic positioning and two-wheel drive mode, that is, the strategic positioning with "taking the road of agricultural industrialization in China" as the core, meat food processing and feed animal protection as the two-wheel drive and interactive growth, and ultimately creating value for customers. The cause of resources is a cause full of vitality, and raising pigs has been rooted in the history of human existence and labor for thousands of years. Today, this ancient industry is in harmony with the world's top high technology. Resources bring together a large number of high-tech talents, integrate modern ideas and the latest science and technology into the ancient pig industry, and integrate scattered industries into a closely linked and interlocking industrial chain. This is a new mode of labor organization in China, which takes pigs as the carrier, integrates agriculture, industry, commerce and capital operation, and injects high technology. In this way, farmers and urban and rural consumers benefit the most, which is in line with the national industrial policy. Resource Group is the first executor of the "three rural issues" that the CPC Central Committee and the State Council are most concerned about.
Everything comes from potential, and potential comes from people. People-oriented, man proposes, God disposes. Zeng Guofan publicly said that "virtue is the source of water, and it is the wave of water", which is the basic concept of selecting and employing people in our resources.
We resource people should advocate the spirit of encouraging learning and respect our responsibilities and dedication; Advocate the style of Confucian businessmen, tolerate everyone, be courteous and honest; Advocate integrity, truthfulness and kindness; Advocate fair competition, great wisdom and great wisdom.
Resource culture has long been deeply rooted in people's hearts in terms of resources. She is the pursuit of our resource people and our guide to action. She is like an "invisible hand", guiding every resource person. Both front-line employees and leaders in management positions consciously or unconsciously associate their words and deeds with name resources.
Every resource person should be an advocate, promoter and practitioner of resource culture.
The person who wants the same thing wins. The enterprise name "resource" of resource group is literally the source and original meaning. As the old saying goes, when you ask where the canal is so clear, only the flowing water comes from the source. The word "resources" implies that resource groups are the source of creating social wealth, and provide ideas and examples for social progress, human health and China enterprises to go global.
The word "resources" also represents capital, wealth and preciousness. In addition, all the beautiful things in the world, from the land and minerals at the material level to the culture and brands at the intangible level, are resources.
Resources are both limited and infinite. Maximize the value of resources.
Enterprise standard color: yellow is the standard color of resources, yellow is the soil color, which is the source of the growth of all things and also symbolizes resources; Red is the secondary color of resources, and the red bird-shaped flying object in the logo gives people the spirit of being brave in difficulties and innovation, and also symbolizes the red flag; Green is the auxiliary color of resources, which symbolizes health and safety and sets off the overall color.
Enterprise standard words: the standard words of resource group adopt clear and smooth line fonts, which express the rigorous and vivid mental outlook of resource people. In other words, whenever the name of a resource is expressed, the standard font will be block letters, and other designs will use the basic elements of VI design. This can create a unified, standardized, rigorous and large-scale corporate image of the resource group.
The Resource identifier "R" is a variant of the first letter "R" of the English word "resource", and the "1" on the left indicates the origin of all things, that is, resources. A lifetime of yin and yang, yin and yang give birth to four elephants, and four elephants give birth to everything; It means to start from scratch, keep making progress, pursue perfection and always strive for the first place.
On the right side of the sign "R" is a homing pigeon flying high, which means clear goals, honesty and trustworthiness, high spirits and hard work; Like a flag fluttering in the wind, it symbolizes that resource people dare to be the standard bearers of national key leading enterprises in agricultural industrialization. Resource vision
Green resources
We will always pursue to provide green products for our customers and society.
China's resources
We take the development of agricultural industrialization in China as our responsibility, and lead farmers towards a well-off society.
The resources of the world
Based on China and looking at the world, everything is for the health of human society.
Resource task
Serve the cause of human health
This is a lofty ideal that every resource person must have.
This is the highest value of the existence and development of our resource organization.
Resource spirit
The person who wants the same thing wins.
Only by adhering to the dream, vision and mission of * * *, can we resource people finally become strong.
Only when we resource personnel adhere to the same organizational principles, mechanisms and culture can we finally succeed.
We resource people will be happy only if we adhere to the principles of * * *, trust and respect. Pursue the distance, be earnest, passionate, persistent and practice the value.
Pursuing the distance: lofty career goals are the fundamental motivation of our resource people.
We resource people are ambitious and ambitious, shouldering the heavy responsibility of agricultural industrialization in China.
Because we resource people are concerned about the well-off life of farmers and the health of human beings, we are in the same boat, and Qi Xin is duty-bound to seize the day.
We come together for a common vision and expectation, pursuing long-term life value, not short-term personal interests.
Earnestness: Earnestness is the most basic work character of resource people.
Obey the initiative: First of all, obey the instructions and arrangements of superiors. Without instructions and arrangements from superiors, we should take the initiative to think and act.
Take immediate action: Work immediately according to the target plan, put your thoughts into action, and don't sit and talk.
Starting from scratch: we should start from small things, manage without major events, and pay attention to every detail in management.
Track and improve: regularly and irregularly track and check the work of subordinates, and constantly improve the work problems of subordinates.
Passion: Without passion, there is no career.
The cause of our resource people is worthy of our passion, because China is the country with the largest number of farmers and the largest consumer market, which has unlimited space for us to display.
We resource people are passionate and determined to win, never back down, because the road we take is full of hardships and challenges. Passion is not equal to excitement. Passion is the devotion and persistence to the cause. Passion is a working state and a normal working state.
We should infect our employees and customers with passion and convey the spirit and energy of our resources.
We should create excellent resource mechanism and resource culture to continue.
Persistence: Persistence is an indispensable spiritual character for the success of resources.
We should stick to our vision and mission and never give up.
We should stick to our loyalty to resource organizations and never betray them.
We should be down-to-earth and never be complacent.
We should persistently identify with resource culture and mechanism, match words with deeds, and set an example.
Practice: Actions speak louder than words.
We resource people should be good at thinking, and more importantly, we should be good at action.
We should practice the organizational principles of resources: personal interests are subordinate to organizational interests, subordinates are subordinate to superiors, leaders are open-minded, and subordinates are transparent.
We should practice the principle of people-oriented resources: the principle of human nature, the principle of trust and respect, and the principle of clear reward and punishment.
We should practice the practical principle of resources: we should be both idealists and realists, down-to-earth, conscientious and do everything well bit by bit.
Value: Value is the standard to measure whether each resource person is competent or not.
Ability: first of all, we should cultivate the management skills and professional skills needed for qualified positions.
Positioning: Be clear about your positioning, don't misplace it, make full use of your position and give play to your expertise.
Complementarity: we should make up for the shortcomings of team members with our own strengths, and also make up for our own shortcomings with the strengths of team members.
Value-added: every work link should add value, and any work activity that can't add value is a waste of resources. Resource management concept: resources * * * enjoy * * and develop together.
Everyone joins resources with their own characteristics and their own housekeeping skills, shares their unique resources with you, and shares their stories and experiences of success and failure in their daily work with you. This is a huge learning resource pool in itself. We can also compare it to a university. Everyone learns from each other, and two people will have a teacher who will learn from each other, encourage each other and support each other. Learning to share and enjoy is an important prerequisite for us to move towards a great company. On the other hand, in the process of developing resource companies and constantly realizing the resource mission, we are also constantly exerting the potential under the sea level in each of us. Each of us is developing together with the company in energy and various resources, and we are constantly achieving ourselves.
This is: the company's profits, wealth and resources are developing every year; Everyone's personal wealth has improved every year; Everyone's ability is improving every year; Everyone has more and more sense of accomplishment every year; Everyone's parents, lovers, children and friends are proud of our work in the resource company.
This is * * * and development. * * * Development requires each of us to bind our personal interests with the interests of the company, and help ourselves succeed while helping the company succeed. This is also a rising tide lifts all boats.
We are trying to share the premix division, which is the embodiment of the development concept of * * *.
Concept of resource management
Safety and health
To provide our customers with safe and healthy feed and animal protection products.
To provide our customers with safe and healthy meat food.
Safety and health are the human dignity that we resource people always pursue.
first-rate service
First of all, we should care about our employees. Without satisfied employees, there will be no satisfied customers.
We should care about our customers and satisfy them, so that resources can exist and develop.
Respond to customer needs quickly and solve customer problems at the first time.
Exceed customer expectations, make customers overjoyed and be loyal to us forever.
What kind of managers have what kind of employees, what kind of employees have what kind of customers, and what kind of customers have what kind of enterprises.
Create value
Create value for customers, because customers are the blood of resources and life. This value is reflected in that we should constantly meet the reasonable needs of customers, including our farmers (families), meat food consumers, distributors, suppliers, governments, communities and so on.
Create value for the company, because the company is our development platform. This value is embodied in the fact that every resource person follows the principle of daily recruitment-firm belief, persistent study, persistent post and resolute implementation.
Society creates value because society is our living environment. This value is reflected in our gratitude to society, our return to society and our responsibility to society. Earn money, promise to implement the results, and never give up the system of respect before and after customer value.
Dedicated team, introspection, tolerance, fairness, innovation, never complacency, striving for first-class.
The first is to make money.
Resource employee goal focus-making money
The only goal of resource employees is to make money for the company.
This does not contradict the company's mission.
Resource employees, whether in marketing positions or non-marketing positions, have to answer a question, that is: how to make money for the company.
How do you make money for the company in your daily work?
How much do you earn for the company every month?
Do you earn money for the company every month? How much do you earn?
How to make employees earn money for the company?
Cultural training: let employees actively and consciously run in this direction.
Wolff principle: create an incentive mechanism, with both positive and negative incentives.
Quantitative indicators: the responsibility of managers is to scientifically decompose indicators and quantify responsibilities for subordinates. So as to establish a principle-centered and system-based working system within the organization. This is:
Everyone bears a heavy burden, and everyone has indicators on their shoulders.
Article 2 Commitment
Every post, every job, every task assigned by superiors, every decision of the company, and every meeting minutes of the company require employees who accept tasks or related positions to make commitments automatically, and they are willing to finish the work voluntarily and spontaneously. Commitment is the concrete expression of employees' dedication, and fulfilling commitment is the obligation of employees' loyalty to the company and the post.
Article 3 implementation
Resource culture is also an executive culture.
Resource culture is a pragmatic culture, not a new culture. The resource undertaking is done through execution, and the resource culture is also cultivated through execution.
Three knowledge of execution:
Execution starting point:
Execution end point: result
Management experience: habit
It is for this reason that details determine success or failure. Implementation does not necessarily have results, and there is definitely no result without implementation.
Willing to bear failure, willing to bear the consequences, and willing to pay, this is the true meaning of execution.
The fourth result
Resource companies emphasize that everything must have a result, not semi-finished products or waste products, but finished products, which is the task expected by the leaders of the next task.
There is a prerequisite for a resource person to work in a resource company: the results of your work in the post are exchanged with the company's remuneration in an equivalent way. Hard work can't be exchanged, and the result is ten thousand times heavier than reason. There is no reason and no excuse.
Resource encouragement: result-task.
Rule 5: Never give up.
Never giving up is perseverance, that is, locking the goal, focusing on the key points, not afraid of failure, and being result-oriented until success.
Article 6 Customer value
Where does the profit of resources come from? Clients.
Customers are our parents. Creating value for customers and continuously creating value for customers are the core competitiveness of resources.
The marketing department should create value for customers.
Similarly, technology, research and development, procurement, production, finance, personnel, administration, auditing, etc. We should be clear about what kind of value we want to create for our customers in every work link.
How can we create value for customers? How does the company create huge customer value?
If the product has no sales and service, it is equivalent to waste.
Article 7 Front and rear
The marketing department is the front line.
The non-marketing departments are all behind.
The language of the marketing department is the official language of the resource company. Everything is for the front. The rear supports the front, and the rear obeys the front.
For the front line, the company mobilizes all organizational resources to serve it.
Article 8 Respect system
Respecting the company system is the basic quality and requirement that every resource person must have. Everyone is equal before the system. There is no second principle.
The law is merciless!
Whoever touches the red line (bottom line) of resources will be severely punished.
Respect system requires us to strengthen inspection and supervision while trusting employees and enhance their sense of responsibility.
Article 9 Dedication
Love work as much as you love life.
Believe in your profession as you believe in God.
Work is a person's bounden duty,
The value of life lies in occupation,
Everyone who is engaged in the work he loves infinitely can succeed.
Dedication virtue: self-confidence, initiative, the core is to love this profession and career.
Article 10 Team
The cause of resources cannot be completed by one person or several people, and many people need to form a team to work together. Team is the organizational guarantee for the success of our cause.
The team building of an enterprise or unit is the most important indicator to assess whether the person in charge of the unit is competent. Unity, cooperation and enterprising are the signs of an excellent team.
Our personal strength may not be strong enough, but our voices are the same. Taking 1 as 10 is heroism, and in this respect, taking 10 as 1 is invincible. Team consciousness means that team interests are above everything else, and it is the supremacy of the whole.
When we take the oath, we seem to declare that we are a whole and this is our territory, so it is best not to mess with us.
Article 11 introspection
Resource culture is also a culture of introspection, self-blame and self-enlightenment. We are part of the problem. When something goes wrong, don't be too busy blaming others.
Every day, we should aim at the target, find the gap, formulate measures and find ways according to the requirements of "three self". Introspection can only increase the pressure, which is conscious, automatic and spontaneous, and eventually develops, progresses and improves.
We should carry forward the "three-self spirit" ―― introspection, self-reproach and since the enlightenment.
Article 12 Tolerance
Source employees come from all over the country, all corners of the country, resources should be as inclusive as the sea, remember people's advantages and tolerate people's mistakes. Be generous and tolerant, look at the advantages of others and learn from them. The ruler is good, but the inch is short. Resource talents should not be the same, but should be complementary.
Article 13 Fairness
Fairness has two meanings: first, the fairness of formulating the system, the fairness of the distribution system and management system of customers, shareholders, employees and social interests; On the other hand, the implementation system is fair, open and transparent, and nothing can stand the test of time. Everyone is equal, and resource people are equal regardless of their position.
Regardless of seniority, origin, region and gender, everyone has the opportunity to enter the top level of the company and work for the company.
Article 14 Innovation
Resource encouragement is the innovation to solve problems, through which product breakthroughs can be achieved, problems and contradictions can be solved, and models can be created. Innovation requires everyone to communicate more and give play to the "oscillation" of brain power.
Article 15 Never be complacent
The resource logo R consists of a 1 and a flying pigeon, which symbolizes that resources will always regard past achievements as 1, always be modest and never be complacent. Because our ideals are lofty, we should always be on tenterhooks and walk on thin ice.
Article 16 Strive for first-class.
The name of the resource and the logo of the resource tell us to pursue first-class. Economic globalization, if not first-class, will be eliminated by society or the market. Our thinking should come out of the successful small-scale peasant economy in the past and put it on the national coordinate, focusing on the first-class companies in the country and learning from them. We should not only compare with our own past, but also compare with the first-class companies in the country to strive for first-class. Requirements: first-class concept, first-class diligence, first-class methods, first-class products. We are required to be first-class in market share and first-class in cost, and we will blame ourselves if we are not first-class.
Beyond the first category. We should have a sense of crisis and hardship, because we are not first-class.