A, Motorola B, Nokia C, Siemens D, Sony Ericsson E, Philips F, Panasonic G, Samsung H, NECI, Alcatel J, Mitsubishi K, Kyocera L, LG.
2. What is your favorite domestic mobile phone brand?
A, Bird B, TCLC, Southern Hi-Tech D, Amoi E, Eastcom F, Daxian G, Dibit H, Konka I, CECJ, Shouxin K, Top L, Haier M, Hisense N, Zhongqiao O, ACERP, Lenovo Q, Amoi R, Kejian S, Panda T, ZTE.
3. What are the three items you want to buy most?
A, B, C,
4. Do you want to have a mobile phone specially tailored for college students?
A, I hope B, I don't want C, that's all right.
5. Do you want to own a mobile phone?
A, hope B, don't want C, others
6. What function does your mobile phone need?
A, call B, SMS C, alarm D, calculator E, Internet F, QQ, game H, weather forecast I, memorizing words J, MP3.
7. What functions do you want the mobile phone to have most (choose one from three)?
A, B, C,
8. What is the price of mobile phone you can pay?
A, 400 600 yuan b, 600 800 yuan c, 800 1000 yuan d, 1000 yuan or more.
9. What color mobile phone do you want?
A, B, C,
10, the mobile phone design you want.
A, tailor-made for college students B, personalized C, popular D, small and exquisite.
1 1. What's your monthly phone bill?
A, below 30 yuan b, 30 60 yuan c, 60 100 yuan d, 100 yuan or more.
12, what kind of service do you want mobile phone manufacturers to provide?
A, school maintenance b, student store c, preferential telephone charges
13, what are your complaints about mobile phones?
A, mobile phone quality b, security c, mobile phone style d, mobile phone function e, after-sales service f, supporting services
Others-
14. Do you want merchants to provide "zero down payment" or installment payment when buying a mobile phone?
A, with B, without C, it doesn't matter.
15, do you know any prepaid calling cards?
A, Ruyitong B, Shenzhouxing C, other cards
16. What will you choose after buying a mobile phone?
A, access to the network B, buy a prepaid card
17. Which operator do you prefer?
A. China Mobile B. China Unicom
18, which of the following communication technologies are you more interested in?
A: GSMB, CDMAC, GPRS.
19, do you think mobile phones should be divided into male phones and female phones?
A, with B, without C, it doesn't matter.
20. Do you want your mobile phone to have email function?
A, with B, without C, it doesn't matter.
2 1. Do you like playing games on your mobile phone?
A, with B, without C, it doesn't matter.
22. What kind of mobile phone case do you think is the best?
A, metal b, leather c, plastic d, others
23. Do you know any mobile phone dealers in Guangdong?
A, Yue Long B, Guoxun C, Runxun D, Xie Heng E, Hong Zhong F, Zhonggong, Dixintong
24. When are you going to buy a mobile phone?
A, before college B, freshman C, sophomore
Market research of products often involves the professional knowledge of product manufacturing, production and packaging. Through investigation, collect relevant information and put forward guiding opinions for the relevant departments of enterprises to study.
To investigate whether a specific product is marketable, we can generally start from the aspects of product, packaging and users.
(1) products
Different traditions, psychological conditions and environmental factors will lead consumers to have different hobbies and requirements for products. In product design, especially in advertising activities, it is important to investigate the potential reasons that lead local consumers to have different hobbies for products. But in general, at least we should understand the hobbies and requirements of local consumers for products.
Consumers' specific requirements for products are manifested in different aspects of products: color, flavor, size, style type, raw materials, performance and technical indicators.
(1) color
Different consumers in different regions or the same region have different preferences for colors because of their different lifestyles, habits and cultural backgrounds. This is particularly evident in consumer goods. The same color is popular in one area and taboo in another; Or loved by one consumer class, but rejected by another consumer class. At the same time, consumers' choice of color also has certain symbolic and emotional value. The same color is suitable for this product, but not for another product. In addition, people's hobbies and requirements for product color often change within a certain range, which is particularly obvious in fashion.
(2) Flavor
Different markets, even the same market, but different types of consumers have different flavor requirements for products. Like food, condiments and condiments, the tastes demanded by different consumers are even more varied. Flavor is one of the important factors in people's daily life, so it can't be ignored when organizing product sales.
(3) Specifications and dimensions
Just like color and taste, people's requirements and preferences for product specifications and sizes are varied. Residents living in different natural environments have different forms and lifestyles, so it is natural to have different requirements for product specifications and sizes, which is reflected in the choice of specific products. Due to the requirements or preferences of life, it is extremely normal that some places require large product specifications and some places require small product specifications.
(4) Style
Consumers' requirements for product styles and types can not only understand the product color requirements, but also understand the styles and types that consumers like in the target market segment of product sales and the possible changes in the near future.
(5) Raw materials
Because consumers' hobbies and requirements are different from local fashions, consumers have different requirements for raw materials for producing products. For exported products, we must consider the impact of the relevant regulations of the exporting country's government or other relevant institutions on product health and safety on raw materials.
(6) Performance
Consumers' requirements for product performance, such as maintenance, durability, function and operation, are also different. These requirements may be due to price considerations, but they are often directly related to the purpose and method of use.
(7) Technical indicators
The technical indicators of products are very important for industrial users' products and consumer goods. Product technical indicators include size, voltage, grade, hardness and other specific items. Some product indicators are legal, while others are drawn up by enterprises according to the needs of users or consumers.