Business Plan for Children's Paradise 1
1. Current business situation and socio-economic model
Looking at today's world, the economy is chaotic, the country's monetary policy is tight, the real estate is gradually foaming, P2P runs away, traditional physical stores are repelled by online merchants, and the national economy is once again at a critical juncture.
The coming of crisis is often the beginning of a turning point. We met a bad time and a very good time.
Looking back at history, Qin Neng dominated the country because it broke slavery and gave slaves a chance to turn over. Dr. Sun Yat-sen's revolutionary idea of overthrowing the feudal system won the support of many people with lofty ideals. The reason why the * * * production party was able to liberate all China was because it completely broke the tradition and won the hearts of the people.
Let's take a look at the industries that everyone knows used to make money:
Real estate and buildings are safe havens for every family, and every family even formed the bubble today.
Direct selling and a good sales model are needed by opportunistic people, but everyone knows that it makes money, and many related industries make money, which leads to excessive development and makes countless families fall into the abyss of dreams.
P2P, originally a bridge to help people, has spawned evil hands.
Companies that are doing very well at this stage, Apple and Huawei are doing communication necessities.
From this perspective, if we want to do something great and achieve greater success, we must benefit people's livelihood, improve people's living standards and seek welfare for the people. The vast majority of people live well in our enterprise, and we will be better. Any political and economic form that does not benefit mankind will not last long.
Two. Project introduction
1, project generation: With the development of society and the continuous improvement of people's living standards, children's projects are becoming more and more important to meet the needs of future social development. More and more people are aware of this, and more and more people are beginning to develop into this industry. However, the vast majority of people lack the overall thinking and pattern, and working alone in this field will not only fail to achieve the effect of service, but also increase the burden of expensive expenses and fail to achieve the purpose of making money. Therefore, this business plan is specially formulated to seek like-minded people of insight to create great achievements.
2. Project Description: The Children's Paradise focuses on community network construction, featuring key shopping malls, parks and scenic spots. The community does indoor projects and can play at any time after meals. Shopping malls, parks and scenic spots have their own characteristics and are not repeated. All entertainment facilities are connected by membership. High-level members can use the amusement park facilities for free, and members can refund their membership fees after completing certain tasks, forming a free play mode. If members overfulfil their tasks, they can also draw commissions. A business system that truly serves and benefits the people is also a real business model of making money and getting rich.
3. Project profit: The company's main profits are inflation, time difference and stocks. At the same time, the customer information resources mastered by companies using such a platform and carrier can be extended to many industries.
4. Founder profile: Wang Fulian, founder and executive director, 1987 was born in a small mountain village in Hubei. He was ill-fated since he was a child. At the age of seven, he lost four close relatives and was bent on going to Tsinghua, determined to become the most knowledgeable person there. /kloc-When he was 0/7 years old, his mother died, and Tsinghua's dream was shattered. He also thought about suicide, so he decided to become a local.
Engaged in more than 20 jobs, worked as a porter, waiter, garbage collector, slept in bridge opening, grilled a train, opened a fast food restaurant, worked in a TV station, and contracted projects. But in the end nothing was achieved. I have thought about all kinds of entrepreneurial roads, but I don't know much. Failure due to lack of ability, experience and connections.
By learning:
Teacher Chen Anzhi who succeeded in Xintiandi;
Teacher Yi Fajiu of the influence group;
Liang Kaien, a teacher from Beyond Extreme Group;
The successful experience of Du Yunsheng, Asia's first wealth-creating tutor;
Finally understand that there is no shortcut to success, but there must be a way. At the age of 27, I founded the reunion.
Build a platform for people with dreams, find the direction of life for people who are confused, and get out of the bottleneck for enterprises.
May Fulian gather more people with dreams to realize their life ideals! !
5. Company Profile: Fulian Trading Co., Ltd. settled in Baoji on July 20 14, determined to build a professional service platform for individuals and enterprises in Baoji. It is a large-scale comprehensive service organization integrating packaging, training and investment promotion.
Solve the financial problem for enterprises and individuals and break through the bottleneck of life; Establish a profit system, build your own team and realize wealth freedom; And professional image design and ability improvement; Pay attention to personal potential development, life planning, financial and business training and other projects. Help those who have entrepreneurial ideas and encounter problems on the road to entrepreneurship.
Based on the business philosophy of people-oriented and serving the people, the company helps more people with lofty ideals to realize their dreams with successful experience!
Three-project investigation
1 market overview: at present, the market is dominated by a single charge for consumption frequency, which is 1525 yuan per session, and 1030 yuan for people's park, Shiguyuan and other places; It may take hundreds or hundreds to play once in this week, which is a fairy tale in a dream for many children. Even so, many families have to satisfy their children's wishes, and the whole family is passive to their children.
2 Market potential: There are 1-2 children per 10 population, the second child policy is open, and the market demand is increasing. According to the population estimate of China, if there are 10 people with 1 child, then1400 million people have1400 million children. If there are/kloc-0.04 million children, if there are 1 children in/kloc-0.00 who become our members, our membership is/kloc-0.40 million.
3. The competitive pressure is small and the market starts quickly. A good company must have a good business model and a good distribution system. Our project is a good project to serve the people and improve people's livelihood, and it is easy to win the hearts of the people and move towards the road of rapid development.
The country urgently needs such projects to improve people's living standards, and we will get strong support from the country.
Four project characteristics
1, Guangzhou: based on the community, featuring shopping malls, parks and scenic spots, promoting and supporting each other.
2. More: There are many kinds of children's paradise, each with its own characteristics, intellectual development, survival challenges, life practice, skill training and sentiment cultivation.
3. Low: low membership cost, one-time investment and lifelong benefit.
One-time consumption monthly card season card half-year card year Kafka
15-20%, 30% and 50% discount for 25 yuan are free of charge.
Save money, save money, save money, save money, save money, and recommend members.
4. Fast: the project development and promotion are fast, and the principle of making money by consumption is for customers' reference, thus realizing multiplication.
5. province: for investors, it is most important to get the maximum benefit at the lowest cost. Do a few small projects first and then start slowly to prevent the risk of poor management caused by excessive project investment.
Analysis on the advantages of the project and its future development direction
1 project advantages: project a combines the development advantages of finance, direct sales and internet to serve the people with the real economy;
Children's Paradise Business Plan Chapter II
I. Overview of the Project
1, follow the trend
Children are the treasure in the hands of parents, their career and a promising industry. Let children become the permanent center of the family, and the healthy growth of children is naturally the top priority for adults! All for the children, all for the children. Children's theme park, which integrates education, intelligence, fitness and entertainment, has become a new hot spot for children to play in the 2 1 century, and children's paradise has become an irresistible trend of the times.
2. Everbright demand
(1) With the improvement of people's consumption level and the increasingly fierce social competition, the new generation of parents have a very strong willingness to spend on cultivating the next generation;
(2) The relaxed and comfortable venue and flexible management mode cater to the needs of parents and children of Everbright;
Second, the specific construction scheme
1, scheme design
Everbright Indoor Playground: Guangzhou is located in the Pearl River Delta region, and it is rainy in summer. Building a children's entertainment city indoors can cool off the summer and avoid the rain, which is the first choice for parents and children. Indoor amusement parks, through scientific three-dimensional combination, form a children's activity center in the new era that integrates amusement, sports, intelligence and fitness, so that children can be placed in a thrilling, energetic, safe and secure amusement environment. Indoor playground is conducive to children to give full play to their vitality and imagination, while having fun, their bodies get aerobic endurance exercise; Is conducive to meet the children's competitive spirit, unwilling to lag behind,
Dare to explore and other psychological requirements, so that children can grow up healthier, happier and smarter; At the same time, it is beneficial to cultivate children's brave, tenacious and tenacious character, exercise their qualities such as speed, strength, balance and coordination, and achieve the purpose of strengthening the body, strengthening the brain and improving intelligence. It not only satisfies children's curiosity, but also develops children's intelligence through these children's entertainment facilities, enhances children's imagination and enriches the lives of parents and children.
2. Community innovation
Everbright Garden has a safe, systematic and comprehensive indoor children's playground, which is the pride of Everbright. As a member of China Everbright, we can feel a strong sense of superiority. At this time, we need a name, which can not only connect the past and the future, but also connect the future. A good name can highlight everbright and implicitly summarize management and service projects. Through comprehensive analysis of the needs of Everbright Garden, an ideal name is finally obtained? Starlight baby? Children's Entertainment City hopes to serve Everbright residents and improve their happiness index.
3. Advantage analysis:
(1) Suitable positioning. There are few indoor children's playgrounds near Everbright and they are far away from Everbright, and most of them are in large shopping malls.
(2) Unique project advantages.
An indoor playground contains a number of children's entertainment facilities, focusing on the development of children's movement coordination and physical fitness.
With flexible body and coordinated thinking, it is a comprehensive physical and mental entertainment facility.
B is a relatively complete intelligent children's entertainment, which has the advantages of fun, adventure and safety.
Facilities.
C indoor playground is rich in content, fun and exciting, and has endless fun, which is also attractive to parents of children.
Confused.
Fourth, the effect diagram
Management of intransitive verbs in heaven
Recruit suitable garden staff, train garden staff, strengthen the cultivation of sense of responsibility, recruit teachers with early childhood education experience, guide children to play correctly and safely, hold activities in the park, and increase the playability in the park.
Seven, look forward to the future
1. We will build the most interesting and attractive community children's theme playground in Guangzhou.
Please believe that we can do our best if we are serious and professional!
Business plan of outdoor parent-child amusement park
1, project overview
Project name: outdoor parent-child amusement park
Business scope: ecological leisure, children's sandbox games, children's nutritious meals, etc.
Project investment: 1 10,000.
Source of funds: self-raised funds
Project leader: Li Jing.
Team members: Li Yujie, Xie Shaode, Liu Jiahao and Yao Yong.
In recent years, with the great improvement of the quality of life, we have gradually turned to the next generation of children for our own ecological health; With people's increasing concern for the next generation, domestic parents put most of their energy into communication activities with their children; So much so that we need such a place for parents to play and relax with their children.
Therefore, the parent-child paradise has become such an important communication link. However, due to the short history of this project in China, most parent-child gardens are indoor models at this stage. So we need an outdoor paradise with open space, fresh air and ecological leisure.
The outdoor parent-child park must be located far away from the complex urban area, and the location generally needs to be in the suburbs where there are not many cars coming and going. Here, we can set up ecological farms and ecological zoos, so that children can enjoy the same pleasant time as rural life in their leisure time under the guidance of their parents. This not only makes up for the childishness of children's childhood, but also gives parents enough time to entertain and communicate with their children.
2. Project background
Are there many? After 80? Beginning to gradually enter the stage of getting married and having children, urbanization is strengthened, and many new parents are busy with their own work, so the imbalance between working time and children's play and education time is slowly emerging. At present, there is no outdoor entertainment place for parents and children in Yueyang area. In recent years, the average annual new population in Yueyang area has reached 60 thousand. With the acceleration of urbanization, the need for parent-child communication is particularly prominent in parenting education.
3. Feasibility analysis
(A) the potential market size and demand
The industry started late in China, but it has developed rapidly and is currently in a rapid development stage. Only by grasping this opportunity can we better base ourselves on this emerging industry and realize our own value. With the continuous development of China's economy, this industry will be paid more and more attention, and the government will also spend a lot of energy and financial resources on this industry. In today's society, children are the center of a family, and everything parents do is for their children. Cultivating children well is the top priority of the whole family life and work. This is also the decisive factor that determines that this industry can develop rapidly and become a hot industry today. Therefore, the parent-child outdoor park has great market potential and considerable profits.
(B) the behavior characteristics of the target customers
1. Due to the need of work, I spend less time with my children.
2. Yearning for the ecological environment.
I hope to have fun and chat with my children in a quiet and leisurely place.
4. I hope to share my little things about children with other parents.
5, afraid of bringing early pressure to children, but also afraid of delaying children's development.
6. I hope that children can get a more suitable education in childhood.
4. Competitive strategy
4. 1 Target market positioning and customer demand analysis
It is mainly aimed at newborn parents, who need more intimate services for their children's education and games because of their lack of experience. Considering that the outdoor parent-child park is far away from the urban area, in order to maintain the sustainable operation of the park, the theme of the park is outdoor ecological parent-child park. Divide the park into ecological farm, ecological zoo, parent school, baby playground, baby nutrition bar and so on. The main target is middle and high income families.
Target source:
1. Parents who work in the city are busier than others.
2. For couples who have no experience with children.
3. Parents who experience the outdoor ecological park.
4.2 Competition Analysis and Main Competition Strategies
4.2. 1 competitive advantage
① Special service
1, an ecological farm for newborn couples to relax in.
2. Eco-zoo for parents to bring their babies to know and play with small animals.
3, children's sand, for the baby to make more friends in it.
4. There is a special nutritionist to provide nutrition packages for the baby to help the baby grow up healthily.
② Value-added services
1, Children Studio
2. Early Education Center
3, the baby's parents' classroom
4. Infant health tracking service
5, baby nutrition meal bar
6. Little star performance stage
③ Pricing strategy
1. Initial pricing strategy: Prestige pricing is the main way to gain profits and establish brand image.
2. Medium-term pricing strategy: adopt competitive differentiated pricing strategy to deal with competition.
3. Long-term pricing should be adjusted according to changes in reality.
④ Promotion strategy
1. Personnel promotion
For example, send people to distribute leaflets and sell them at home.
2. Non-personnel promotion
Such as advertising, public relations and business promotion. Our club implements membership system and designs its own membership card for business promotion.
⑤ Brand and product promotion
1, cooperate with children's photography city, baby products store or brand store to promote, and reach an agreement on interests.
2. Use various advertising media for advertising. Such as newspapers, television, radio, billboards, store advertisements, bus advertisements, etc.
3. Network marketing strategy.
The company has set up a special official website, where customers can choose the services they want and communicate with us through the network. Moreover, expert lectures, knowledge classes, nutrition collocation and other service resources can be obtained directly through the network.
Risk analysis
1. At present, the market recognition is not high, and consumption habits have not been developed.
2. The hardware requirements and internal setup details are very high.
3. Large initial investment and low short-term profit.
5. Benefit analysis
5. 1 Economic benefit
5. 1. 1 investment budget
investment projects
Cost (RMB/Yuan)
Schedule of Fixed Assets Management Expenses and Depreciation Expenses
project
Amount (yuan/month)
Management cost
Depreciation expense of fixed assets
total
5. 1.2 profit budget
5.2 Social welfare
1. Opening an outdoor parent-child amusement park is a sub-market of the parent-child amusement park, which can promote the development of an industry, especially bring convenience to our new parents and bring a happy and leisurely place for babies to play.
2. The outdoor parent-child amusement park has a medium scale. Opening an ecosystem can solve the employment problem of more than 30 people and help social stability.
3. The idea of outdoor parent-child amusement park is to entertain and educate. On the basis of enhancing parent-child family relationship, the most suitable game mode is adopted to give the baby the most suitable learning content. Integrate education and entertainment into all aspects, subtly penetrate a little bit, thus affecting the baby in all directions without trace.
6. Site selection and outdoor layout
(1) site selection
Address selection:
Proportion:
Reason for site selection:
(2) Layout design
build
1. Bench: set beside various entertainment facilities for couples to use, with movable chairs on the backrest for customers to adjust themselves. Stainless steel bench.
2. Ecological farm: Set aside a place to grow vegetables, etc. Let busy couples enjoy a happy rural life here.
3, small zoo: there are some small animals suitable for children, docile and harmless, sterile; Regular cleaning is convenient for parents to take their children to play with small animals here.
4. Sand: Choose clean river sand and put some children's toys in it to let the baby play freely.
5. Swing: placed in the shade for parents and children to play.
6. CDs and books: prepare genuine CDs and books for children's music, with as many varieties as possible. And buy some famous paintings for parents to enjoy.
7. Baby wallpaper, some posted on the wall, some for customers to enjoy.
8. Kitchenware: complete sets, especially tools for children's nutritious meals, should be as complete as possible.
9. Toilet utensils: Use some child-friendly utensils.
overall arrangement
(1) halls and squares
1. Hall
(1) Use the usual hall layout, but the environment is childlike. Keep the hall bright with bright colors and the lighting effect is soft.
(2) Put some baby wallpaper on the lobby wall to make customers feel that they have come to a world of children. There are also some famous paintings hanging on the wall for customers to enjoy.
(3) Set bookcases on the walls around the hall separately, and put some books for customers to read selectively.
2. Square
(1) Plant shady trees in the square, and set a fixed swing among some trees.
(2) Set fixed benches around the square entertainment facilities.
(3) Planting lawns for customers to take their children to enjoy the sunshine on the lawns in winter.
(4) Choose an open space and set up children's games such as slides and wooden horses, so that children can fully enjoy the entertainment brought by this society.
3. Kitchen and bathroom
(1) Kitchen: The kitchen with ordinary canteen is equipped, but some cookware for children's nutritious meals is added.
(2) Toilet: The design should meet the special population of children.
(3) Staffing
Director 1 person, 2-3 chefs for children's nutritious meals (as the case may be), professional child nutritionist 1 person, children doctor 1 person, several amusement administrators, 2 eco-farms, 2 eco-city zoos, and expert consultants for early childhood education 1 person (can answer some early childhood education questions for customers)
(4) business advice
1. adopts VIP membership system.
2. Establish a customer information system to store the information of each VIP customer. In order to give customers a feeling of satisfaction in various follow-up services in the future.
3. Combine art, entertainment and education to give the baby a full playground, and at the same time give them some early education so that the child can have a healthy and active childhood.