In the past five years, Ruili people have ingeniously combined fashion and practicality with unique editing techniques, which have enhanced their internal thinking on the beauty of clothing and makeup, and further explored the new concepts, trends and meanings contained therein. In the periodical layout, more than 95% of the titles and eyebrows, before and after editing, layout design, picture and text collocation, Chinese postscript, 1/3 pictures and texts are all the efforts of editors, which makes Ruili mature day by day and its overall style more distinct. Accompany every stage of women's life in detail, and constantly adapt to the reading tastes and habits of target readers within a limited layout. In view of the acceleration of readers' reading rhythm and the refinement of readers; This year, Ruili cooperated with Japan Housewives' Friends Society in graphic copyright, from the original Ruili Yimei (18-25 years old) to Ruili Cute Pioneer (16-22 years old), Ruili Yiren Fashion (25-35 years old) and Ruili Home. Ruili introduces international clothing and cosmetics to beautify home life, which is suitable for the life and growth of young women in large and medium-sized cities in China. And with its unshakable unique advantages, it has always maintained the leading position of domestic women's lifestyle magazines, making women firm and beautiful in urban life. Become their close friends in clothing and makeup, shopping, fashion and home life.
"Ruili" takes international fashion information as the main line, dedicates positive and healthy life concepts and attitudes to urban female readers, and cultivates tens of millions of loyal readers, thus forming a Ruili brand with high popularity, high market share and influence. Become the main project of periodical construction "social periodical project"
A successful example of.
New life information at home and abroad gives people new impacts every day, and everyone has the right to choose their own new ideas and new life, so as to improve their quality of life. Ruili clothing beauty is to advocate a series of new life concepts in such an atmosphere, such as seeking novelty and change, pursuing beauty, eager for success, exquisite life and so on. Ruili people have been consciously advocating the fashion concept of women's civilization, health and beauty, paving the way for women's healthy life, and drawing pictures for new clothes and makeup by fax. Try to satisfy readers' curiosity about the outside world, and also provide reference examples. Guide readers to discover and try a new lifestyle that is more in line with social trends.
The copyright trade of China Light Industry Press has formed a benign interaction with the production of fine products. Copyright trade promotes the communication and cooperation between China Light Industry Press and international publishing industry, and also accelerates the development of publishing industry. In the cooperation of copyright trade, we not only introduced the works of foreign publications, but also introduced advanced publishing concepts from abroad.
If the emergence of Ruili is an important achievement in the development of copyright trade cooperation, then we might as well listen to the outside world. On the occasion of celebrating the fifth anniversary of Ruili, China Light Industry Publishing House held the Sino-Japanese Forum on Exchange and Cooperation of "Social Magazine Project", and invited Mr. Sakata, a friend of Japanese publishers who is a Japanese housewife, to make a special trip to China to give a wonderful speech on the current situation of Japanese publishing industry and magazine management.