Nowadays, with the vigorous development of the health industry, from the unveiling of the live e-commerce incubation base of the health industry in Guangzhou International Medical Port to the health care products companies like Besunyen, live delivery has become the standard for online sales of Besunyen. However, Besunyen has been steadily opening up new retail battlefields from traditional offline marketing. Compared with enterprises in the industry, Besunyen started early, was able to grasp the key points, and relied heavily but not entirely on live broadcast, but regarded live broadcast as an effective support means for its e-commerce marketing, making it a leader in the industry.