Highlight the unique selling points of products or services: The purpose of soft articles is to promote products or services, so it is necessary to highlight their unique selling points in the articles to make readers interested in them.
Use vivid and interesting language: Soft text needs to attract readers' attention, so it needs to use vivid and interesting language to give readers a buzz and enhance their memory.
Use emotional language: emotional language can make readers better understand and accept the content of the article, so using emotional language in soft text can play a good role.
Pay attention to the attraction of the title: the title is the first threshold to attract readers into the article, so we should pay attention to the attraction of the title and make readers have the desire to read.
Appropriate use of pictures and videos: Pictures and videos can better show the characteristics and advantages of products or services, so appropriate use of pictures and videos in soft texts can play a very good role.
Push first-hand soft-text publishing: writing/publishing news media (article news/video news), self-media, short video, self-publishing/free publishing.
The above are some skills of soft writing, I hope to help you.