(1) According to the nature of exhibitions, there are trade exhibitions and publicity exhibitions.
The purpose of the fair is to be a physical advertising and promote commodity sales. This kind of exhibition mainly displays physical products; The purpose of publicity exhibition is to publicize some views, ideas and beliefs, or to let people know some historical facts. This kind of exhibition usually achieves the publicity effect by displaying photos, charts and related objects.
(2) According to the types of commodities on display, there are single commodity exhibitions and mixed commodity exhibitions.
Single commodity exhibition, also known as vertical exhibition, refers to the exhibition of single commodity varieties. Due to the single product variety, relatively many models and brands, and from different manufacturers in the same industry, this kind of exhibition is highly competitive. Mixed goods exhibition is also called horizontal exhibition. This kind of exhibition displays a wide variety of goods, and the exhibitors come from different industries.
(3) According to the exhibition scale, there are large-scale comprehensive exhibitions, small-scale exhibitions and micro-exhibitions.
Large-scale comprehensive exhibitions are usually sponsored by specialized units, and exhibitors join by signing up. This kind of exhibition is generally large in scale, and there are many participating projects. Doing an exhibition well requires high exhibition skills. Small-scale exhibitions are usually organized by institutions themselves, and the goods on display are also produced by institutions. This kind of exhibition often chooses library foyer, station waiting room, hotel room and other places as exhibition places. Miniature exhibitions refer to window exhibitions and mobile auto shows. This kind of exhibition seems simple, but the technical requirements are higher and more attractive.
(4) According to the exhibition venue, there are indoor exhibitions and open-air exhibitions.
The indoor exhibition is more grand, unaffected by the weather, more flexible in holding time and suitable for long and short duration. Most exhibitions are held indoors. However, the design and layout of indoor exhibitions are more complicated and require more expenses. The biggest feature of the open-air exhibition is that the design and layout are relatively simple, the venue is large, and large exhibits can be placed at low cost. However, due to the great influence of the weather, the exhibition effect is often affected by the weather.
Types of exhibitions
In Chinese, the names of exhibitions include Expo, Expo, Exhibition, Fair, Expo Fair, sample ordering meeting, exhibition exchange meeting, Expo, fair, evaluation meeting, sample display, temple fair, Expo, market, bazaar and so on. In addition, some exhibitions use non-professional terms. For example, Sunday (Australian National Field Day), Sunday (Berlin International Green Week), Shanghai (Atlanta International Carpet and Carpet Market), Center (Hanover Office, World Office-Information-Telecom Center) and so on. With these non-professional names, there will be more exhibition names. Although there are many names of exhibitions, their basic vocabulary is limited, such as fair exhibition show in English and fair, Temple Fair, Exhibition and Expo in Chinese. Other names are derived from these basic words. Let's explain the meaning of the basic vocabulary of the exhibition. An exposition in Chinese refers to an exhibition with large scale, wide contents and many exhibitors and visitors. Generally speaking, the Expo is a high-grade exhibition that can have an impact on social, cultural and economic development and can promote it. But in real life, "Expo" has been abused. From time to time, you can see the "so-and-so Expo" held by shops on the street. Exhibition and narration are nouns in Chinese, but they are not recorded in Ci Yuan and some ancient Chinese dictionaries. The basic words in the exhibition have different meanings from those in Chinese. Here are some simple explanations. As far as trade shows are concerned, an American businessman defines it as: doing the biggest business with the shortest time, the smallest space and the least cost. But this so-called definition is more like a social form that describes the author's attempt to define it as the exchange of products, services and information through exhibitions at a fixed or a series of places within a specific date and time limit. Among them, information contains many contents, such as propaganda achievements, propaganda policies, popularization of scientific and technological knowledge, establishment of company image, understanding of market development trends, and even obtaining information through improper means.
What kinds of exhibitions are there? Five points.
The word exhibition includes two concepts, namely, conference and exhibition.
At present, in addition to conferences and exhibitions, exhibitions also include festivals and incentive tours.
This is all because the translation of the word exhibition is awkward.
Needless to say, there are small, medium and large conferences.
There are also industry-oriented meetings.
There are also meeting types named according to other classifications.
A festival is a large-scale activity in a festival.
For example, the flower viewing lamp in Shichahai, Beijing is an activity held with the festival.
Incentive travel is
Your company will reward you to do a project and let you go to Hainan to play.
As for the classification of exhibitions.
UFI exhibitions are divided into the following categories
A: Comprehensive exhibition.
A 1 Technology and Consumer Goods Exhibition A2 Technology Exhibition
A3 Consumer Goods Expo
Professional exhibition
B 1 agriculture, forestry, grape industry and equipment
B2 Food, restaurant and hotel business, cooking and equipment
B3 Textiles, clothing, shoes, leather products, jewelry and equipment.
B4 Engineering, construction, decoration, expansion and equipment.
B5 decorations, household goods, decorations and equipment
B6 Health, Hygiene, Environmental Safety and Equipment
B7 Traffic, transportation and equipment
B8 Information, communication, office management and equipment
B9 Sports, Entertainment, Leisure and Equipment
B 10 industry, trade, clothing, technology and equipment
Consumer exhibition
C 1 artworks and antiques
C2 comprehensive local exhibition
I am a student majoring in exhibition.
This is what I learned. Among them, the classification of exhibitions comes from Exhibition Management Practice, which is published by Chemical Industry Press.
What are the types of exhibitions and how to distinguish them?
Chemical consumption of light industry, heavy industry equipment, electronic communication technology, service trade culture.
What are the types of exhibitions?
At present, the exhibitions of real estate, shopping malls, hotels and other projects mainly include: military exhibitions, theme series, children's series, celebrity wax figure exhibitions, circular economy themes and so on. At present, metal creative art works are connected with metal and humanities, and the Dimensional Creative Center is the pioneer of the metal creative exhibition industry. Like the current theme hotels, restaurants, cafes and so on. The exhibitions in the United States and Chen will also tend to create metal art, which can attract popularity and increase media exposure. It's already like this anyway. I hope I can help you.
What are the categories of exhibition projects?
(1) According to the nature of exhibitions, there are trade exhibitions and publicity exhibitions.
The purpose of the fair is to be a physical advertising and promote commodity sales. This kind of exhibition mainly displays physical products; The purpose of publicity exhibition is to publicize some views, ideas and beliefs, or to let people know some historical facts. This kind of exhibition usually achieves the publicity effect by displaying photos, charts and related objects.
(2) According to the types of commodities on display, there are single commodity exhibitions and mixed commodity exhibitions.
Single commodity exhibition, also known as vertical exhibition, refers to the exhibition of single commodity varieties. Due to the single product variety, relatively many models and brands, and from different manufacturers in the same industry, this kind of exhibition is highly competitive. Mixed goods exhibition is also called horizontal exhibition. This kind of exhibition displays a wide variety of goods, and the exhibitors come from different industries.
(3) According to the exhibition scale, there are large-scale comprehensive exhibitions, small-scale exhibitions and micro-exhibitions.
Large-scale comprehensive exhibitions are usually sponsored by specialized units, and exhibitors join by signing up. This kind of exhibition is generally large in scale, and there are many participating projects. Doing an exhibition well requires high exhibition skills. Small-scale exhibitions are generally organized by institutions, and the goods on display are also produced by institutions. This kind of exhibition often chooses library foyer, station waiting room, hotel room and other places as exhibition places. Miniature exhibitions refer to window exhibitions and mobile auto shows. This kind of exhibition seems simple, but the technical requirements are higher and more attractive.
(4) According to the exhibition venue, there are indoor exhibitions and open-air exhibitions.
The indoor exhibition is more grand, unaffected by the weather, more flexible in holding time and suitable for long and short duration. Most exhibitions are held indoors. However, the design and layout of indoor exhibitions are more complicated and require more expenses. The biggest feature of the open-air exhibition is that the design and layout are relatively simple, the venue is large, and large exhibits can be placed at low cost. However, due to the great influence of the weather, the exhibition effect is often affected by the weather.
What kind of exhibitions are included?
As a concept, exhibition is defined as "a temporary organization that publicly displays industrial and agricultural products, handicrafts, works of art, books, pictures and various important items, specimens, models, etc." For the masses to visit and appreciate in a fixed or itinerant way. "
What kind of exhibitions are there in China?
Classification of exhibitions
1. Choose according to the nature of the exhibition.
The exhibition is divided into two types: trade and consumption.
A trade fair is an exhibition for manufacturing and commercial industries. The main purpose of the exhibition is to exchange information and negotiate trade.
Consumer exhibition is an exhibition for the public, which basically shows consumer goods for direct sales.
The nature of the exhibition is determined by the organizers of the exhibition, which can be reflected by the composition of visitors: the exhibition open to the business community is a trade exhibition, and the exhibition open to the public is a consumer exhibition.
2. According to the exhibition content, exhibitions can be divided into two categories: comprehensive exhibitions and professional exhibitions.
Comprehensive exhibition refers to exhibitions including the whole industry or several industries, also known as horizontal exhibitions, such as industrial exhibitions and light industry exhibitions.
A professional exhibition refers to an exhibition that displays an industry or even a product, such as a watch exhibition. A prominent feature of professional exhibitions is that seminars and reports are often held at the same time to introduce new products and technologies.
3. According to the scale of the exhibition, the exhibition is divided into international, national, regional and local exhibitions, as well as exclusive exhibitions of a single company. Scale refers to the scale of the area represented by exhibitors and visitors, not the scale of the exhibition venue. Exhibitions of different scales have different characteristics and advantages, which should be selected according to the conditions and needs of enterprises.
4. According to the exhibition time, there are many criteria for choosing exhibition zones: formal and informal.
Four times a year, twice a year, once a year, once every two years and so on. Irregular exhibitions are held according to needs and conditions, and are divided into long-term and short-term exhibitions. Long-term exhibitions can be three months, six months or even permanent, while short-term exhibitions generally do not last more than one month. In developed countries, professional trade exhibitions usually last for three days.
Judging from the exhibition venues, most of the exhibitions are held in special exhibition venues. Exhibition venues are divided into indoor venues and outdoor venues. Indoor venues are mostly used for exhibitions showing conventional exhibits, such as textile exhibitions and electronic exhibitions. Outdoor venues are mostly used to display oversized and overweight exhibits, such as aviation exhibitions and valve hill equipment exhibitions.
What are the categories of exhibition-related activities according to their contents?
In order to attract the target audience and improve the exhibition effect, the organizers of Hainan exhibition often hold some related activities during the exhibition, which can further realize the functions of trade, exhibition and information release. Therefore, such activities have become an inseparable part of modern Hainan exhibitions. Exhibition-related activities can be divided into the following categories according to their contents: (1) Protocol activities, including opening ceremony, closing ceremony, reception, meeting with leaders, etc. (2) Exchange activities Exchange activities include industry conferences, technical exchanges, academic lectures, academic reports, industry conferences, seminars, forums, etc. (3) Trade activities Trade activities include trade negotiations, project introduction, intention signing ceremony, etc. (4) Entertainment activities Tourism activities, sightseeing, cultural performances and live performances can all be classified as entertainment activities. Editor: West Point Exhibition Network
Types of convention and exhibition industry
According to the different contents of the exhibition, it can be divided into comprehensive exhibition and professional exhibition. A professional exhibition refers to an exhibition that displays an industry or even a product, such as a watch exhibition. A prominent feature of professional exhibitions is that seminars and reports are often held at the same time to introduce new products and technologies. Its theme is relatively strong, its scale is generally smaller than that of comprehensive exhibitions, and it is held for customers with concentrated interests. According to different exhibitions, they can be divided into trade exhibitions and consumer exhibitions. Consumer Exhibition: Basically, it shows consumer goods, mainly direct sales. Non-exhibition activities, mainly enterprise annual meetings and forums, are supporting activities sponsored by some professional exhibitions. One of its characteristics. For the above information, please refer to Asia Business Daily-Exhibition Knowledge-Exhibition Classification Standard.