The scope of prohibiting advertising of tobacco products as stipulated in the Tobacco Monopoly Law is as follows:
1. It is forbidden to publish tobacco advertisements by radio, movies, television, newspapers and periodicals. It is forbidden to set up tobacco advertisements in various waiting rooms, theaters, conference halls, stadiums and other public places.
2. No tobacco advertisements: ① Smoking image; ② The image of minors; (3) encouraging or encouraging smoking; ④ Smoking is beneficial to human health, relieving fatigue and mental stress; (five) other violations of national advertising management regulations.
3. Anyone who uses the name of the tobacco operator or the trademark of tobacco products as the name and title of the activity shall not publish advertisements such as competitions and performances with the name and title through radio, television, movies, newspapers and periodicals.
4, tobacco operators use radio, television, movies, newspapers and periodicals to publish public service advertisements and social and public service advertisements, and the name, trademark, packaging and full name of tobacco products shall not appear. When the name of the enterprise is the same as the name of the tobacco trademark, the enterprise name shall not be highlighted by special design.
The warning that "extreme smoking is harmful to health" must be marked in tobacco advertisements.
Both consumers and industrial enterprises should adapt to the new packaging label, and the provisions of version 20 15 also take this into account. For example, on the basis of "located at the lower part of its surface", the warning area of box packaging is added with "or right side" and the packaging is added with "or lower part". These modifications are to meet the new requirements of special-shaped cigarette packaging and reduce the impact on the original trademark.
At present, various industrial enterprises are studying the new packaging design of products of various specifications according to the spirit of relevant documents. What needs special explanation is that the regulations will be implemented from 20 16 10 1. That is to say, cigarette products that do not meet the new regulations can no longer be produced or imported from this date, not referring to the sales link, leaving enough transition time, which is also conducive to industrial enterprises to actively adapt and prepare for inventory digestion.
Packaging is consumers' first impression of products, and making cigarette packaging labels well is an important starting point for China to fulfill its duty of tobacco control. With responsibility, attitude, planning and action, the promulgation of the "Regulations" is a microcosm of the "subtraction" of tobacco control in the country and industry. In the future, the industry will continue to pay attention to the standardization of cigarette packaging labels and do a good job in related management and implementation.
People's Republic of China (PRC) Tobacco Monopoly Law is a law enacted to implement tobacco monopoly management, organize the production and management of tobacco monopoly products in a planned way, improve the quality of tobacco products, safeguard consumers' interests and safeguard national fiscal revenue.
The Tobacco Monopoly Law of People's Republic of China (PRC) was adopted at the 20th meeting of the Seventh NPC Standing Committee in People's Republic of China (PRC) on June 29th, and will come into force on June 29th.
The latest revision is the third revision based on the 14th meeting of the Standing Committee of the 12th NPC on April 24, 20 15, and will come into force as of the date of promulgation.
I hope the above content can help you. If in doubt, please consult a professional lawyer.
Legal basis:
tobacco monopoly law of the people's republic of china
Article 18 It is forbidden to broadcast and publish advertisements for tobacco products on radio stations, television stations and newspapers.