Brief introduction of business administration major in Nanning University
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business administration major
Professional profile
The major of business administration has been enrolled since 20 13, and it is the first batch of key undergraduate majors in the school. 20 17 awarded the right to award bachelor's degree in management. In 2023, it was approved to jointly train MBA with Guangxi University. 20 18 newly-built EMBA internal training base for Guangxi commercial enterprises. In 2023, it was approved to train and build a first-class major at the university level. Based on the demand of local industry and social development for talents, this major cultivates applied talents of business administration to adapt to economic development. The professional academic system is four years, and the bachelor's degree in management is awarded.
Training objectives
Cultivate and support the party's basic line, adapt to the needs of social and economic development, develop morally, intellectually, physically and artistically in an all-round way, master the theories and methods of basic disciplines such as mathematics, statistics and economics, master the theoretical knowledge and methods of business administration majors such as management, organizational behavior and marketing, be good at analyzing and solving management problems of industrial and commercial enterprises, administrative institutions and other organizations, have strong practical ability and innovative spirit, and be able to engage in administrative work in enterprises, institutions and administrative departments.
core curriculum
Management principles, marketing, human resource management, enterprise strategic management, practical statistics, financial management, organizational behavior, market research and prediction, production management.
Occupational characteristics
Relying on the resources of Guangxi merchants, deepen the integration of production and education, and build an applied talent training model with local characteristics;
1. Put the demand for local talents first, connect with the talent training plan, create a "New Guangxi Merchants Characteristic Class" with distinctive local characteristics, set up curriculum modules according to the demand of local industries for talents, and realize the curriculum system for cultivating applied talents.
2. Put forward pre-job training, which should be linked with practical teaching, and replace cognitive practice, professional practice and graduation practice with new Guangxi commercial enterprise training program. According to the requirements of personnel training objectives and the needs of enterprises, set up training projects to achieve employment after graduation.
Teacher level
There are 26 full-time teachers in this major, including 16 teachers with senior titles, accounting for 61.5%; Master's degree teachers 18, accounting for 69.2%; Teachers aged 45 and below 17, accounting for 65.4%.
Employment, innovation and entrepreneurship
Where graduates go: enterprises, institutions and administrative departments; Posts: human resources management, administration management, marketing management, chain management, production management, etc. The employed enterprises include well-known domestic enterprises, such as Shenzhen Huitong Commercial Co., Ltd. (a wholly-owned subsidiary of Huawei), Mei Nianda Health Examination Center, Guangzhou Lisichen Information Technology Co., Ltd., Nanning Saimeng Digital Equipment Co., Ltd., Guilin Bank, Liuzhou Bank and Guangxi Beibu Gulf Bank. The professional counterpart rate is over 90%, and the employment quality is high.
In innovation and entrepreneurship education, * * * won 2 national third prizes, 5 gold prizes, 4 silver prizes and 0/5 bronze prizes in China International internet plus University Students Innovation and Entrepreneurship Competition. Participated in college students' innovation and entrepreneurship training program, and won 8 national projects and 16 autonomous regional projects. Participated in various disciplines competitions and won 7 provincial and ministerial gold medals; 5 second prizes; Third prize 1 1.
Introduction of undergraduate major of Nanning University: The major of business administration has been announced. For more information about Guangxi undergraduate programs, please pay attention to the Guangxi undergraduate program page.
Related reading: Introduction of Nanning University.
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