I. General situation of the enterprise
New china life insurance co Co., Ltd. (hereinafter referred to as "Xinhua Life Insurance") was established in September, 1996, headquartered in Beijing, and is a large life insurance enterprise. Now it owns subsidiaries such as Xinhua Asset Management Co., Ltd., Xinhua Jiayuan Pension Enterprise Management (Beijing) Co., Ltd. and Xinhua Zhuo Yue Health Investment Management Co., Ltd.
Xinhua Life Insurance has a strong life insurance sales staff, with about 57,000 full-time employees and branches at all levels in China 1596. Up to now, it has provided various life insurance, health insurance, personal accident insurance and pension insurance services to about 27.707 million individual life insurance customers and about 59,000 institutional customers.
In 20 12 years, the company realized the insurance business income of 97.7.1900 million yuan, and the company's total assets reached 493.693 billion yuan, realizing the positive growth of premium income and continuing to maintain the position of the top three in the industry.
Second, the product features:
New China Life adheres to the "customer-centered" product development concept, deeply understands the different security needs at different stages of life, fully embodies the principle of "creating value for customers", and forms the distinctive features of Xinhua Life products. The "insurance that will grow" is deeply rooted in the hearts of customers and has won the love and trust of our customers.
According to the different needs of customers, Xinhua Life Insurance has established a perfect product system, covering traditional guaranteed products and new life insurance products, which can fully meet the needs of customers of all ages in accidental injuries, medical care, pension, children's education, family financial management and so on.
New China Life took the lead in adopting the method of "dividend with insurance amount" in the domestic life insurance market, and formed a unique dividend product system on this basis. Capital-guaranteed products usually adopt the double dividend design of "annual dividend" and "final dividend". Under normal circumstances, the company keeps the annual dividend relatively stable, meets the customers' relatively reasonable expectations, and makes a smooth return through the final dividend.
Third, the sales network:
Xinhua Life Insurance has established an institutional network covering all provinces, municipalities and autonomous regions in China and diversified sales channels, and is committed to providing customers with convenient and high-quality life insurance services.
By the end of 20 12, Xinhua Life Insurance had 35 provincial branches, 237 municipal central branches, 448 branches, 86 1 marketing service department and 15 business department, forming diversified sales service channels including personal agents, bank agents and various innovative channels.
Fourth, brand value.
Xinhua Life Insurance has become one of the leading life insurance companies with great brand influence. The ranking of Xinhua Life Insurance in "Top 500 Chinese Enterprises" is increasing year by year, ranking 82nd in "Top 500 Chinese Enterprises" and 30th in "Top 500 China Service Enterprises" with 20 10. At the World Brand Congress hosted by the World Brand Lab, Xinhua Life Insurance was named 1 100 in the "China 500 Most Valuable Brands List in 20 1 year". Xinhua Life Insurance was awarded the "China Women's Charity Award" by the All-China Women's Federation China Women's Development Foundation at the 10-year commendation meeting of the All-China Women's Federation. In the "China Quality Miles 20 1 13. 15 China Quality Consumer Rights Protection Forum", Xinhua Life Insurance was awarded the honorary title of "Excellent after-sales service enterprise (public company)" by China Quality Miles Promotion Association. In the "20 1 1 China Financial Billboard" hosted by He Xun. Xinhua Life won two awards, namely "the most trustworthy life insurance company" and "excellent brand building in China insurance industry". In the 4th China Insurance Culture and Brand Innovation Forum and the 6th China Insurance Innovation Award, Xinhua Life won the award of "20 1 1 Most Competitive Insurance Brand of the Year".