Some people say that Lawson, like McDonald's in the fast food industry and IKEA in the furniture industry, has always been concerned. Rosen is like a warm station in Nightcrawler: 24 hours a day, 365 days a day. For a long time, Rosen has always insisted on supplying fresh, trendy, high-quality and assured fresh products, adhering to the business philosophy of "delicious and healthy at the same time", which is deeply loved by young students and white-collar workers. Every time I go to Thailand, Japan and Taiwan Province Province, my favorite thing is to walk into 7- 1 1, the whole family, Rosen and other convenience stores. Why? A survey of young consumers under the age of 35 shows that they patronize convenience stores more frequently than large supermarkets. At present, post-80s and post-90s consumers have become the main consumers. Their consumption prospects are completely different from those of the post-60 s and post-70 s.
The younger generation pursues convenient, fast, leisure and piecemeal consumption, which is completely consistent with the positioning of convenience stores. The consumption characteristics of this group are insensitive to price, and have higher requirements for shopping experience, consumption scenes and consumption feelings. With the accelerated pace of life, many people's consumption time is "fragmented", and time cost has become the focus of many people's consideration. They are more willing to spend their limited time in the fields of culture, entertainment and leisure. Even if a bottle of water in a convenience store is about 30% more expensive than that in a large supermarket or e-commerce, this efficient instant consumption experience cannot be realized in other ways. Consumers are willing to pay such a high price and can also pay for the convenience they get. This laid the foundation for the survival and development of convenience stores.
In addition, Rosen convenience store provides a series of fresh foods that are open 24 hours a day, such as Guandong cooking, sushi rice balls, bread, box lunch and so on. Prices range from 65,438+02 yuan to 65,438+08 yuan, which are reasonable in price, hygienic and diverse in flavor, both locally and globally. Lunch boxes also provide intimate services, such as heating and seating, so that office workers who don't want to cook or have no time to cook can grab something to eat. For office workers, fast food in convenience stores is more cost-effective than fast food under office buildings. Why not? At the opening ceremony of Block E of North Station Fortune Center, Rosen launched the "Price in the Second Half of the Year" activity. 66 yuan's wealth bag is full of imported beer and snacks worth 120 yuan, which attracts many white-collar workers.
As soon as I opened the door, there was a long queue and it was a crowded scene. Rosen's opening, the city's concern, is not a bad thing. At least this proves that Shenyang is one step closer to an international metropolis. Looking forward to more Rosen! Looking forward to 7- 1 1! I hope that the convenience store culture that can be seen everywhere can take root and develop friendly in the ancient city of Shenyang.