1, Management (9th Edition)
This book can be said to be the top basic management textbook in the world. Since it was introduced to China in 1990s, it has received rave reviews in the industry, enduring for a long time, and has become the most popular and widely used management teaching material. And its author Stephen? p？ Stephen P. Robbins is a world-renowned best-selling author in the field of management and organizational behavior, and has taught in many famous universities. Nowadays, the times are changing with each passing day, and some theories in management science have also changed. The ninth edition of this book has made many adjustments from content to form, with detailed content, novel concept, broad vision and flexible methods, which is more suitable for the scenes that managers need to deal with in practical work.
This book is divided into six parts. The first introduction mainly talks about management and managers and the management theory so far. The second part mainly talks about some influencing factors of management in today's environment, including organizational culture, global environment, social responsibility and management ethics;
After that, four articles are elaborated in the order of the four functions of management process theory-planning, organization, leadership and control. Management is a highly practical subject, and teaching and learning without cases are incomplete.
2. Organizational behavior
This book is also Stephen? p？ Stephen P. Robbins also acknowledged this. Compared with the previous book, this book is unique in that there are "group exercises" and "case analysis" at the end of each chapter, which are mainly used for readers' self-evaluation. According to the theme of each chapter, the author also designed the debate questions of "positive theory" and "negative theory" in a unique way, so that readers can summarize their answers in the debate, entertain and educate, and improve the theoretical level and practical ability of the organization; This new edition adds the theme boxes of globalization, diversification, moral integration and "myth or science", aiming to help readers understand the organizational behavior based on a large number of empirical studies, which can provide us with insights and help readers understand, explain and manage the behavior of "people" in their work.
If you have no practical management experience, or have little experience in the workplace, this book may be too abstract. If you study it carefully after working for a period of time, you will be amazed at the rigor and logic of western management thinking.
3. Marketing Management (14 Global Edition)
If you are a business manager, you must read this book. If you are an Internet person, you will know about the marketing changes in the era of globalization. If you are studying MBA, it is better to read this comprehensive and practical book that keeps pace with the times. From 1962- 1967, it took Professor kotler five years to complete this masterpiece which has influenced the world for more than 40 years. It is not only popular in American universities and business circles, but also translated into many languages and goes global.
If Drucker, a political scientist, has been studying values all his life, kotler, an economist, is explaining methodology. The former is Tao and the latter is surgery. Don't ignore one thing. Business is essentially a way of thinking. The relationship between supply and demand is actually based on a kind of value recognition. Therefore, whether it is internal management (organization and employees) or external marketing (products and customers), it is nothing more than handling the relationship between value and value. Great business will eventually develop, not only art, but also philosophy. From this perspective, we can understand why a company with a long history will form a unique and even slightly closed corporate culture. If I choose kotler as my motto, it should be: Marketing is an art of differentiation.
4. Manpower deployment
As a basic book, this book is very readable and easy to understand. This paper comprehensively, systematically and deeply expounds the basic principles of human resource management and the basic functions, procedures, technologies and methods of enterprise human resource management. From the perspective of improving enterprise performance and competitiveness, this paper discusses the basic concepts and technical methods of job analysis, human resource planning and recruitment, personnel selection and testing, candidate interview, employee training and development, organizational renewal, performance evaluation and performance management, employee career management, strategic salary management, performance salary and bonus management, welfare and service, labor relations and collective bargaining, employee safety and health, and global human resource management. A large number of wonderful cases from various enterprises in the book provide effective reference and help for readers to understand and apply advanced human resource management concepts and methods.