Industry information dissemination is the core function of industry websites. As the portal of animal husbandry, China Animal Husbandry Information Network has more than 40 columns covering seven fields. From macro to micro, provide different levels of information services for users in different positions.
First of all, pay attention to the macro trend of industry development, timely inform the industry of policies, regulations and programmatic documents issued by various government departments, advocate forward-looking development concepts and production models, and provide necessary information for enterprise decision makers to formulate long-term development strategies. For this reason, there are: policies and regulations, industry standards, industry overview, industry forum, industrialization, environmental protection, cooperative economy and other columns.
The market dynamics of livestock products is the focus of every enterprise and farmer's attention every day. As the "food basket" becomes heavier and heavier, which directly affects the national economy and the quality of life of ordinary people, people in the financial and economic fields and consumers are also paying close attention to the price fluctuation of livestock products. How to make all walks of life understand the animal products market in a timely and orderly manner is still a difficult problem to be solved urgently. After exploration, China Animal Husbandry Information Network has gradually formed a market information pattern that combines macro, micro, short-term and long-term, and combines analysis, prediction and trend. In terms of long-term price trends, the website has accumulated authoritative data for nearly 1 1 year, which can show the single trend chart of the whole country and provinces (cities, autonomous regions) 19. By studying these charts, we can sum up some rules of price fluctuation. A comprehensive investigation of the relationship between the price trend curves of animal products can reveal the mutual substitution relationship between animal products and is of certain value to the study of the law of price interaction. By combining the price of feed or upstream products with the price of downstream products, we can see the degree of their influence on the final product. In the frequency of market information release, the website has achieved daily quotation, analysis every ten days, monthly summary and annual forecast. In terms of data collection channels, there are both private and official channels, from micro to county and macro to the whole country. Show the whole picture of livestock product price fluctuation in an all-round and multi-level way.
China Animal Husbandry Information Network is the information publishing center of enterprises.
Enterprise is one of the main bodies of industry, and the prosperity of animal husbandry cannot be separated from the development and growth of enterprises. Enterprise is not only the service object of industry website, but also one of the main bodies of industry website construction. China Animal Husbandry Information Network provides enterprises with channels to participate in and benefit from website construction in various forms, for example, through enterprise database, product database, supply and demand information, enterprise photo album, enterprise video exhibition, etc. Participate in industry surveys to help the government and associations understand the actual development of the industry. The information officer system enables enterprises to show their strength to the whole industry, report major events and publicize their technological advantages with the help of China Animal Husbandry Information Network.
China Animal Husbandry Information Network is the exchange center between producers and consumers.
Consumption determines production, and creating a healthy consumption environment of livestock products is very important for the development of animal husbandry. It is also one of the key points for China Animal Husbandry Association to fulfill its responsibility of "promoting industry development". Creating such a healthy environment requires good communication between producers and consumers. In order to build a bridge between producers and consumers of livestock products, the website has a special "mass community" section. It is divided into food safety, consumer guide, food health, food city, health park and brand display. Contribute to the formation of a healthy, scientific and reasonable consumption environment for livestock products. The "mass community" section is one of the characteristics of China Animal Husbandry Information Network which is different from other similar websites.
Food safety column: introduce the basic concepts of pollution-free food, green food and organic food to consumers, and publicize the efforts made by the government and livestock enterprises to provide consumers with safe livestock products. Release information on the origin and product certification of livestock and poultry. Expose the quality test results of products and livestock products with food safety problems in the red and black list. Advocate consumers to improve the awareness of safe consumption of livestock products.
Consumer guide column: introduce the nutritional value of livestock products, how to judge the freshness when purchasing livestock products, how to distinguish fake and shoddy goods, how to purchase corresponding varieties or parts of livestock and poultry according to different cooking methods, the principles of purchasing livestock products for different people in different seasons, and the correct storage methods of livestock products.
Diet health column: from the details, popularize the knowledge of healthy cooking methods of animal products, compatibility principles, the suitability of different animal products for people, and the harm caused by bad eating habits to health.
Food City column: Introduce colorful cooking recipes of livestock products in an illustrated way, enrich consumers' dining tables and promote the consumption of livestock products. It is helpful to enlarge the cake of animal products market and promote the sustainable development of animal husbandry.
Health Garden column: Help consumers understand the efficacy of animal products in health care from the perspective of homology of medicine and food, and make full use of the nutritional value of animal products through correct compatibility and proper cooking methods to play its conditioning role, so as to achieve health care.
Brand display: display excellent animal products, especially local brands that condense the essence of local food culture, such as Qingyuan chicken, Shudai mutton, Beijing roast duck, Pingyao beef, Jinling salted duck, Hainan Wenchang chicken and Hainan black goat.
Mass community plate: With its rich knowledge of animal products consumption, it expands the user base of the website to the general population, which solves the limitation of the narrow user range of vertical websites in the industry and restricts the number of users. From the operational point of view, the mass community plate has great commercial value potential.