At the end of the year and the beginning of the year, the favorable policies of the local property market to support the development of the commercial housing market continued. It is found that the "red envelope" of local policies is mainly based on talent subsidies and subsidies for new city residents to settle down and buy houses.
"One-day Tour" of Heilongjiang Property Market New Deal
On the evening of 20th, the official website of the People's Government of Heilongjiang Province published the article "The Provincial Housing and Construction Department held a regulation meeting to deploy all-out efforts to sprint the growth of the real estate industry", which proposed that various measures should be taken to promote sales promotion and preferential policies and actively guide market expectations.
The formulation of "real estate industry growth" is the first provincial policy to support real estate development in China in recent years. The industry believes that few provincial departments officially talk about encouraging and promoting the development of the real estate market, which has a very strong signal significance.
But the next afternoon, this article was taken down in official website, and there was still no official response on whether to continue the implementation. But in fact, earlier, Harbin, the capital of Heilongjiang Province, had introduced the "Sixteen" New Deal to promote the stable and healthy development of the real estate market, which was considered as the first shot to relax the regulation of the property market.
This document, released in May 438+10, was formulated by the Housing and Urban-Rural Development Bureau of Harbin, together with the Municipal Natural Planning Bureau and the Municipal Finance Bureau, and put forward policies such as lowering the pre-sale permit standard, speeding up the withdrawal of pre-sale funds, reducing the pre-requisition rate of land value-added tax, supporting the promotion activities of real estate enterprises, and reducing the land acquisition cost of real estate enterprises. In order to improve the housing demand, it is planned to give housing subsidies to talents and new citizens, relax the housing age of second-hand housing provident fund loans, and reduce the living cost of apartments.
However, after the "first shot" was issued, there was a voice in the market that interpreted "supporting the promotion activities of housing enterprises" as encouraging housing enterprises to reduce prices and relax the supervision of pre-sale funds. In this regard, the relevant person in charge of the Harbin Housing and Construction Bureau publicly responded that this move is not to encourage price cuts, but to let housing enterprises stabilize prices, find a correct positioning, and achieve the effect of promoting growth in the short term and stabilizing the market in the long run through the New Deal.
Harbin's "misreading" comes first, and the industry also believes that Heilongjiang's withdrawal may be a matter of wording.
"The' effectively stimulating people's housing demand and releasing consumption potential' mentioned in the above meeting is not comprehensive. If it is self-occupation, both the first set and the improved type need effective protection; However, if it is an investment-oriented housing demand, it cannot be stimulated, otherwise it will violate the regulatory requirements of' housing and not speculating'. " Jaco, Dean of 58 Anjuke Research Institute Branch, analyzed this.
Jaco believes that the actions to stabilize the real estate market in Heilongjiang Province are timely. Because the city's policy has promoted the virtuous circle and healthy development of the real estate industry, it means that real estate regulation is not blindly tight, but will be adjusted according to the situation of different cities and regions. However, how to grasp the scale of policy implementation and stick to the bottom line of "housing and not speculating" is a problem that needs to be considered and weighed because of the city's policy and the stability of the property market.
Jilin province encourages the development of housing subsidies and loan interest subsidies.
Although the New Deal of Heilongjiang property market "quits", Jilin, which is also the three northeastern provinces, can't sit still.
According to official website news of Jilin Provincial Development and Reform Commission, recently, Li Guoqiang, director of Jilin Provincial Development and Reform Commission, said at a press conference that it is necessary to promote the more stable operation of the real estate market, including encouraging and guiding cities and counties to carry out housing subsidies and loan interest subsidies, and supporting farmers to purchase houses in cities.
Among them, Changchun, the capital of Jilin Province, implemented the resettlement fees for key university graduates and the housing subsidy policy for national leading talents, and raised the housing subsidy standard for farmers entering the city. The validity period of relevant support policies is extended to June 30, 2022.
"Reduce the threshold for buying houses, including the implementation of housing subsidies and discount loans; Encourage all groups to buy houses, including farmers, college graduates and leading talents. Similar policies are very obvious policies to encourage the development of the property market. " Yan Yuejin, research director of the think tank center of Yiju Research Institute, said.
Like Heilongjiang, which has attracted much attention in recent years because of the continuous decline in housing prices in Hegang and Mudanjiang, Jilin's policy of supporting the development of the real estate industry is also related to the downward pressure on the local market.
According to the "3 1 Provincial Real Estate Market Report" released by Yiju Research Institute, the transaction amount of commercial housing in Heilongjiang Province decreased in June 18%+0- 1 1, only lower than that in Yunnan and Qinghai. The average transaction price of commercial housing decreased by 10% year-on-year, ranking first in the decline. The transaction amount of commercial housing in Jilin Province decreased by 8% year-on-year, and the average transaction price of commercial housing decreased by 7% year-on-year. The two data ranked seventh and second from the bottom in the year-on-year growth ranking of 3 1 province respectively.
The decline of "quantity and price falling together" has already appeared. At the end of August this year, Changchun has issued a "price limit order", proposing measures such as replacing the supervision of pre-sale funds with bank guarantees to ease the pressure on housing enterprises.
Encourage the repeated purchase policy, focusing on "real money and silver"
The Central Economic Work Conference made it clear that it supports the commercial housing market to better meet the reasonable housing needs of buyers and promote the healthy development and virtuous circle of the real estate industry.
At present, with the stability of credit policies, policies to stabilize the real estate market have been issued frequently. According to the incomplete statistics of the Central Plains Real Estate Research Center, in the past month, more than 20 cities such as Guilin, Jinjiang, Wuhu, Jingmen, Hengyang, Kaifeng, Nanning and Baoding have come up with "real money" in order to boost the real estate market.
Among them, the most typical policy content mainly focuses on talent subsidies and subsidies for new city residents to settle down and buy houses.
For example, Guilin, Guangxi, has adopted the form of "coupons", giving 1% of the transaction amount to the buyers who buy new commercial houses in five urban areas, which can be used to buy department stores, household appliances, vehicles and other commodities in local commercial enterprises.
Hunan Hengyang made clear the deed tax subsidy of "fully promoting the virtuous circle and healthy development of the real estate industry", purchased the new commodity housing subsidy within a time limit, and paid 80% of the deed tax on the purchase of underground parking spaces on the basis of the highest deed tax.
Preferential treatment for special people is also a widely used means in many places. Talents become the window of real estate policy regulation, new citizens become the focus of encouragement, and hukou, education and the third child become the main direction of relaxation. For example, cities such as Shanghai have increased their efforts to settle down, and cities such as Nanning in Guangxi and Nantong in Jiangsu have introduced subsidies for talents to buy houses.
Zhang Dawei, chief analyst of Zhongyuan Real Estate, believes that the real estate regulation by all parties has exceeded 600 times during the year, setting a new historical record for a single year, and it is expected to exceed 630 times throughout the year, and the property market is expected to stabilize gradually.
"But the policy is currently mainly concentrated in third-and fourth-tier cities, which also reflects the serious differentiation of the property market. The centralized release subsidy policy in third-and fourth-tier cities is the biggest policy that local governments can use. " Zhang Dawei said.
It is generally believed in the industry that the introduction of encouraging policies in many places has released a strong signal for the regulation of the national real estate market, or will lead to accelerated follow-up in more places, especially Yunnan, Guangxi, Liaoning and other places with obvious real estate market pressure or serious inventory backlog, and policy adjustment is equally urgent.
It should be noted that some insiders believe that housing subsidies are short-term behaviors. To realize the long-term healthy development of the real estate market, we still need to focus on the improvement of population, industry and other fundamentals.