Traditionally, advertising is accompanied by commodity production and commodity exchange, and it is the inevitable product of the development of commodity economy. This traditional view only reveals the origin of "commodity advertisement", but judging from the development, evolution history and people's understanding of advertisement, both the original advertisement and the modern advertisement are not just "commodity advertisements", but include political, military and cultural "social advertisements", which came into being earlier than "commodity advertisements". The author believes that advertising is the product of human purposeful information exchange and communication activities. In the late primitive society and early slave society, "commodity advertisement" appeared, and in the early matriarchal clan commune, "social advertisement" appeared.
Mainly divided into social advertising and commercial advertising. We are most familiar with commercial advertisements, while social advertisements include political advertisements, public service advertisements and so on.