Small and fresh is characterized by cleanliness, naturalness and aestheticism, which embodies a beautiful artistic conception. The theme "Hello in Summer" screen wants to express a small and fresh style, and the expression of conventional design is reflected in color. If you want to make the design richer and more creative, you can start with the basic layout.
& gt divide information levels
Divide the copy information into hierarchical relationships according to its importance, and arrange the words. As the main visual element, the word "Hello in Summer" is scattered in the whole layout, occupying most of the space of the layout, which embodies its visual nature.
After the information is scattered in the layout, there is no connection between the information, so the division of space uses area elements to establish its connection.
> drawing text information
In the process of design, the choice of font is very important, and each font has different temperament, so choosing the right font is more critical.
The main title font adopts fine serif, which is exquisite and elegant. Break up the theme text, make use of the contrast between reality and reality to make it more vivid and interesting, and add linear decoration to make the theme content more unified and enhance the visual beauty of information transmission.
The font "Meet the most beautiful self in a refreshing summer" was changed to a thinner sans serif, which increased the exquisiteness of English. "20 19" adds the adjustment of English fonts, and the serif is decorative to some extent, which enhances the aesthetic feeling of font arrangement and forms a connection with the theme text in the font.
Add English and line elements to enrich the whole picture.
Because pictures occupy a central position in the whole layout, find a picture with a strong sense of breathing and outstanding visual focus in the space related to summer on the Internet.
Removing the picture from the back button diagram and associating the elements of information according to their paths will link the theme of "Hello Summer" well.
The project tonality of the poster reflects the feeling of summer, and the main color is green, which represents freshness and nature. Yellow is an embellishment color, which echoes the color of the picture.
Finally, draw a dotted line along the path of the picture itself to express the feeling of randomness, freedom and nature. Extract picture elements, change their sizes, and make the elements contrast. Add some decorative English at the top of the screen to enrich the layout space.
& gt prototype effect
After the scheme is completed, make an effect diagram and give it to the customer to improve the pass rate of the scheme.
When we start the design, we must first analyze the copywriting information, understand the industry attributes and determine the project tonality. Then divide the hierarchical relationship between information, describe the text information, and then find the material. Finding clear design ideas can make us better design the whole picture.
25 tricks to teach you to design awesome posters. Poster design is full of countless possibilities. You don't have to stick to the rules, but you can make bold innovations. There are also many types of posters, either the title of the concert or the informative text. No matter what type, the key is to find a balance between title, text, picture and logo. Now, share 25 tips with friends who love poster design to help students make wonderful posters.
0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has infinite possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors respectively. In a word, color can play a vital role.
In the following example, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock and roll.
Another way is to use solid color blocks, just to ensure the harmony of various colors. This way can make the background very eye-catching, and the following example illustrates this point well.
You can also control the number of colors used and see how the poster below uses only red and black to create a striking effect of strong contrast.
Try different fonts. Sometimes, just using fonts can make event posters convey rich information. Use sans-serif bold for seriousness, serif italic for elegance, or choose playful handwriting for fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure the auxiliary font is simple.
The following is a poster of an annual font design festival, which is also a clever combination of activity theme and font.
03 divide the visual hierarchy
Posters should be easy to read quickly and play an eye-catching role, so the classification of information levels is particularly important. If there is only a small amount of text in the poster, use thick fonts as much as possible and combine simple graphics or photos. Please refer to the Columbus creative poster below. If the poster contains a lot of words, then focus on the words. You can consider placing a title and treating a lot of words as a whole text block.
Using negative space to form a clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space on the fork to combine wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in the negative space to attract attention, but don't fill it.
Delete redundant elements, less is more.
Sometimes, less is more. This way can attract the attention of the audience. A simple sentence or a dramatic picture can achieve far more communication effects than a long paragraph of text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice the similarities between the two posters. Both use only one dominant word to focus the audience's attention and create a simple font sense with simple colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
Clear or fuzzy picture combination can enhance the power of text presentation. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses some lip-shaped pictures instead of full-face pictures to create passion and tease. Did you find that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes connect with each other and then form new shapes, which can create a visual clue for the audience. We can use a variety of graphics to place text, or create interesting composition, or guide a specific visual direction. In short, in poster design, shapes are very diverse and practical.
Possibility of composing music
When all the materials, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information reorganization is like walking a maze. You decide how the audience should read this poster and how to get the information it conveys. Think more about the interaction between graphics and words.
The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right of the poster, and then the text message is removed with colorful words.
Draw the depth of the picture layer by layer. Put graphics, colors and words on different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The posters of the Horticultural Festival below are layered, with words and pictures superimposed on each other, creating a picture of the gardener's life.
The following Valentine's Day poster has the same effect. It uses shadows to create a three-dimensional sense. The placement of the characters is also very interesting. They are close to each character, which makes them related. That's great.
How to design a personal poster? First, open all the required materials in photoshop and create a new "12cm*8cm" white canvas.
Click on the character material, select all the frames on the edge of the character with the "magnetic lasso tool" on the left, and then drag them to the white canvas with the "moving tool" to set the position.
Then, drag a background material into the white canvas, place it between the figure layer and the background layer, and use the "ctrl+T" command to change its size and direction.
After adjustment, click the "layer mask" button below the layer panel to add a mask to this background material, and then click the "Gradient Tool" in the left toolbar. Drag on the material picture to see the gradient effect of the background material.
After the setting is completed, drag another background material to the canvas, and change its size, direction and gradient effect in the same way to make it coordinate with the previous background material.
After adjustment, drag the required star-shaped material to the canvas and put it in a suitable position for later use.
Drag the trophy material onto the canvas and resize and position it. At the same time, use the "horizontal text tool" on the left to enter the desired text in the canvas, and use the "bevel and relief" attribute at the bottom of the layer interface to adjust the three-dimensional sense of the text.
After the adjustment, we put the five-pointed star we just dragged directly under the text, and we can complete the simple poster making.