How do medical institutions do self-media?

It is not difficult to write soft articles on health care, but it is not easy to create soft articles with high conversion rate. Today, Bian Xiao, the media box, will give you three suggestions for writing health care soft articles:

1. Comment on the core ideas from the perspective of third-party media.

Error status: comment from the perspective of third-party media. At present, many special topics have adopted this form, and articles are relatively rare.

Adjustment suggestion: For the third-party media to set off our theme, teachers worth learning include major shopping websites and some drug sales websites. They make these things meticulously. How to behave here? If you are interested, you can go and see for yourself.

2. Necessary guidance and consultation should be diversified.

Status quo: At present, all you can see are "click consultation", "online consultation" and "click question". And we didn't think much about how to guide, editing is the fuse of communication between patients and consulting doctors. This piece can't be done well, and the conversion rate is definitely poor.

Adjustment suggestion: after many attempts, try another way to guide, and need demand guidance after summary. It means that according to the meaning and question expressed in each paragraph or sentence, this question is used as a leading sentence. The effect is very obvious after later adoption. Also in the past, when I first entered the business, many teachers said that there were generally about three consultation entrances. In my opinion, the entrance is not the quantity, but the suitability. Correct position guidance is the key, not quantity.

3. Give patients appropriate preferential policies to make them take advantage.

Status quo: Our current editors do have different levels of personal ability when writing articles. You don't think through the problem so thoroughly. Of course, all the reasons are in charge. Have you considered this question as an editorial team leader or supervisor?

Adjustment suggestion: In the case of limited editing ability, we put forward requirements for the project. In the writing of the article, targeted projects are also emphasized. Therefore, preferential policies must be reflected. Perhaps more women like to take advantage of consumption, and men are relatively more rational, but it is undeniable that men also like to be greedy for cheap. This is very obvious in some big projects. After all, everyone has different economic conditions.

Want to know more about medical health soft marketing dry goods, welcome to consult online.