To be a salesperson, we should start from the following aspects: 1. First, we should have a positive sense of service. The existence of customers is not necessarily a demand, but may just wander around. At this time, we can't ignore customers just because they don't shop. We should treat everyone who comes to Jinhua as a shopper and serve them enthusiastically. Some customers who may not shop will become potential customers because of warm and thoughtful service.
2. Don't bring emotions from life to work. This may be a good way to keep smiling. Imagine that the customer arrives and sees the salesperson listless or unhappy. Even if it's not personal at all, customers will think it's personal and may leave.
3. Pay attention to your appearance. Because such a shopping center will attract many customers, including Chinese and foreign tourists, and they don't pay attention to their own image, how can they serve customers better? So leaning on the counter, chatting together, eating and so on will affect Jinhua's image, which is unacceptable.
Mastering the most basic English conversation, such as 100 shopping guide English example, is very useful for serving foreign customers, but it takes practice to use it freely.
Extended information: a shop assistant, a person who sells goods and services in a business place. From the marketing point of view, all people who meet customers directly and provide sales services to customers can be called salespeople. The sales service here includes three stages: pre-sale, in-sale and after-sale. In a narrow sense, all people who wait and receive customers who come to the door actively in commercial service stores are salespeople. A shop assistant can also be called a shopping guide.
Job requirements:
1. Go to work on time and attend the morning meeting.
2. Clean the shelves and commodity hygiene.
3. Check whether the commodity price tag is consistent with the commodity and whether there is a barcode commodity.
4. Check whether the goods are full or not, and pick up the goods from the in-store warehouse in time when the inventory is insufficient. Attention should be paid when picking up the goods: the goods with short shelf life and first acceptance should be put on the shelves first; The goods should be taken from top to bottom, and the moved goods should be restored to their original state in time. It is forbidden to stand on the goods and pick them up from the middle.
Reference: Baidu Encyclopedia-Sales Staff
How to make an advertising company's website?
I think we should first make clear the positioning of our website, whether it belongs to a portal website like Sina Sohu, a news website like Qianlong, or a variety of professional vertical websites, such as real estate focus network, financial news network, IT Pacific computer network and so on. Because different types of websites have different needs for their audiences and advertisers. Before you go out to promote online advertising, you should know the current marketing model of the company website, the composition of the main products, the overall industry background of the company, and identify some types of advertisers suitable for the company website to avoid blindness. A comprehensive understanding of the overall situation of the company often enables you to talk about cooperation with customers from a strategic perspective. Advertisers just need to identify with your company first. It is possible for you to share their advertising plan. In addition to traditional hard advertising, online advertising should develop more cooperative projects. Through some meetings and activities, you can unite your customer groups around you. You can also cooperate with some customers in activities and so on. Extending offline activities to the Internet has greatly enhanced the communication power of enterprises. This is something that many enterprises are very willing to do at present. But the main thing is to find a good combination point. Online sales in this way are usually not small orders, at least hundreds of thousands, so that sales can be exercised and economic income is good. Remember, online advertising sales are not just flat-screen TVs and other media sales, but sales. Online advertising sales often play a very good role.
1. What is online advertising?
In people's minds, online advertising refers to advertisements based on the Internet. When it comes to online advertising, people immediately think of the Internet. Technology limits people's thinking and innovation to some extent. In fact, with the continuous promotion of "three networks in one", the boundaries between different networks are becoming more and more blurred, and it has become a trend to integrate the advantages of various networks. Advertising should naturally adapt to this change.
The composition of the network is complex, but the business requirements are simple. From the point of view of market and business, which network should be used to handle it better, or even adopt various network technologies comprehensively, without sticking to the original concept. With the process of triple play, especially the popularization of the concept of information appliances, people realize that the network has generally referred to the integration of equipment and technologies for transmitting, storing and processing various information. Therefore, online advertising should be based on computer, communication and other network technologies and multimedia technologies. Its specific operation methods include registering an independent domain name and establishing a company homepage; Do banner advertisements and links on popular websites and log in to major search engines; Publish advertising information or open special forums in well-known BBS (bulletin board system); Send information to target consumers by e-mail, etc.
Second, the characteristics of online advertising:
1, fully interactive, customers communicate with advertisers at any time, and there is no time limit for viewing advertisements;
2, in line with the interests of customers, targeted, reduce advertising costs;
3. Facing the broad masses of the people, there is no requirement for the audience's skills;
4. It is free, and customers don't need to pay for information;
5. Closely integrated with other marketing forms.
Three, the function of the network advertising system:
1, playing audio, video, animation and text advertisements in public places such as shopping malls;
2. Voice advertisements on any telephone;
3. Prevent products from being counterfeited;
4. Form a "virtual community" among online manufacturers, which can be classified according to product category, demand, supply, region and will.
5. All its products are marked with the manufacturer's code, which is convenient for customers to communicate with manufacturers at any time through voice, text and other forms to complete customer service;
6. Contact manufacturers, distributors and consumers in real time to share their opinions, suggestions and supply and demand information, so as to promote the circulation of goods and accelerate the development of new products;
7. Combined with promotional means such as prize-winning sales (product identification code with winning information), the investment in publicity work is greatly reduced and the advertising effect is enhanced.
How to establish an effective community marketing method?
A community is a group of people with the same interests and needs, with content and interaction, and is composed of various forms. Community has realized the connection between people and things, enhanced the depth of marketing and service, established an efficient membership system, enhanced brand influence and users' sense of belonging, and given new impetus to the development of enterprises.
Examples are as follows:
A. Sharing community: A community that comes together because of a certain hobby, based on knowledge and experience sharing and industry exchanges and discussions, derives corresponding products or services, which can be mild, such as sharing a shopping link, or deep, such as online guidance for offline courses.
B. Sales-oriented community: Community operators need to do user conversion and sales themselves, which may be fan users or loyal users. Use your own sales routines and words, according to the user's life cycle, label attributes, habits and hobbies. , to tap your personal number or people in the community who can be transformed.
C. Empowering the community: Community operators are needed to empower Xiao B and the shopping guide, provide tools and courses, or material activities to help them sell goods better.
Simply put, private communities are used to keep, maintain and split users (for loyal users), and what community operators need to do is to continuously output content and operate SOPs. Maintain a good relationship with users and let these old users continue to buy again. Without too much marketing content, old users will feel your service, be willing to make recommendations for you, or place orders silently. (Suitable for big brands to protect their old customers and members, and also for those knowledge-paying companies that rely on the circle community)
Moving model
At present, the common growth fission modes of community marketing mainly include "fight, help, send, cut, coupon and compare". Recently, we have seen a new understanding of the game: change.
Spell: spell a single, spell a group. Everyone Qi Xin works together to accomplish one thing, and both sides win.
Help: help a friend grab a train ticket, help a friend speed up the game, help a friend water the farm, and help a friend speed up the completion of a task.
Send: buy one get one free. For example, Luckin Coffee put this model in place, and friends got coffee for free.
Vouchers: For example, if a friend reads a book on WeChat, both parties can get vouchers.
Chopper: The most common thing is bargaining. Copywriting that my friends used to brush: my friends cut me, and so on. The form of chopping is relatively simple, mainly based on bargaining.
Contrast: similar to many leaderboard functions, it guides users to PK and drives users to participate in enthusiasm. Games often use this trick.
Exchange: the rise of the second-hand market, the exchange of all kinds of old things, and the use of social relations to strengthen communication and publicity.
All the above models have ready-made tools, and ready-made creative designs can be found on WeChat, search and various design websites. It is also an option to make good use of the existing models on the market, so you don't have to rack your brains to design innovative new ways of playing. Unless the team is strong, the cost of time and capital is sufficient.
Page planning
H5 page planning focuses on whether the structure and logic are clear. Some landing pages are long and rich in content, which can be disassembled into three sections. Some landing pages are simple, showing only one screen.
Upper paragraph:
Generally, highlight the theme of the activity and the bait of interest, and the more you can catch the users, the better. Of course, these bait conspirators must be useful to users, and there can be some routines, such as collecting them for free but forwarding them to friends, but not deceiving users. The folding shown above should also be guided by the user as soon as possible. The earlier the user information is obtained, the better the later transformation and follow-up. If the call to action is displayed at the end, the user may have left the page, wasting the opportunity to establish contact with the user.
Middle part:
If the first paragraph is to put forward our views and show a link of the theme, then the middle paragraph should be proved by arguments. Common authoritative organization certification, industry qualification materials, well-known experts' explanations, customer comments, etc. Mainly to dispel users' concerns and enhance users' trust in the brand. Combine the resources owned by the enterprise to strengthen and highlight this piece.
Next paragraph:
Recall and call for action again. Many landing pages have prompts to guide users to enter their mobile phone numbers in the first link of page design, and there are also prompts in the second half of page design. You don't need to re-enter your mobile phone number, but let users pay attention to the traffic pool flowing from the official WeChat account to the enterprise. In short, it is to constantly strengthen the door, let users act or leave contact information.
Whether it is a long picture or a short picture, the theme of the activity and the call to action are essential, and the structural order can be repeated many times, which is actually unconscious by the user. Seeing is the best expectation.
Gift selection
What kind of gift or temptation can you imagine?
It can be roughly divided into two categories: physical and virtual, which give people different perceptions and make choices according to the characteristics of activities and user needs.
Physics class:
In fact, this kind of products is not easy to choose, but also involves logistics and transportation, and the cost is high. Recently, I participated in a physical activity, and it was a book named Thinking about Growing up that Chaos University helped to send. Sending autographed books can still give people a lot of expectations. Other small items, such as giving creative weekly and customizing notebooks, are all low-cost ways to play, which can achieve the effect of brand communication to a certain extent. 2
Virtual class:
Video members, phone coupons, red envelopes, consumption vouchers ... virtual items are relatively simple and direct, and can be used immediately after receipt, with no intermediate cost.
Conversion path
What is the key link of the full link growth path? The pirate ship model said by the growth hacker: AARRR, what did you see after deep thinking and processing?
Acquisition (acquisition)
Improve activity (activation)
Improve the retention rate.
Revenue
Self-propagation (reference)
Users can obtain traffic through internal channels, external channels, recommendations and other forms to complete user conversion;
The common methods to improve the activity and retention rate are to develop small games, large-scale activities and membership systems, change users from new customers to old customers, slowly cultivate feelings and establish relationships;
Getting more income still depends on the quality of the product itself, and whether the product can satisfy users is the most critical. For users, the product is useful, and users do have a strong demand motivation;
Self-communication depends more on whether the interest bait of the activity itself is enough and the fluency of the activity experience. If an activity itself can attract few people, it is naturally difficult to spread it on a large scale.
How long will the growth cycle of an activity itself last?
User perspective:
When the event designer suspends the start of an event, the event must be stopped. Aside from this, when will the event itself spread to annoy users? Or will this activity continue in theory as long as it is profitable? For participants, in addition to gaining benefits, how much consideration will there be for their own brand image? If an activity can last indefinitely, if it were you, how long would you stick to a profitable activity? We once participated in a check-in activity for more than 200 days, and it was finally interrupted. Thinking about these problems may make the operator have a different understanding of an activity.
Design perspective:
As an event designer, it is simple and direct to consider the effect of an event. What are the benefits of the user's life cycle and customer acquisition cost, which can bring practical benefits, is a good event. Single event and short period activities can be calculated intuitively from the perspective of ROI. However, in activities like Double Eleven, users are more and more likely to produce aprons. How long can it last and let users actively participate? At present, what we can think of is the branding of activities and becoming the industry benchmark. Does this also mean that the brand is still the most lasting and stable source of traffic?
Finally, an important question. If you want to be a good community, don't think too complicated.
First of all, there is nothing wrong with the community being human. If you can thoroughly understand "people", your community can do well.
Before building a group, you should be clear about the purpose of building a group. Only by being clear about your purpose can you know what to do next. The purpose of most people is very simple, that is, to sell goods, that is, to flow. The premise of selling goods is trust. What you have to do is to cultivate trust in the group. If you want to use customers to help you divert more traffic, you have to meet their needs and even give them some temptations, so that customers will help you divert traffic.
Otherwise, there is no benefit at all. Who will help you fission? It's impossible.
There are two ways to build community trust.
Customer witness. This is the quickest and most direct way to build trust. For example, if you are a slimming product, there are customers in your group who have already bought the product and those who have not. You set up the community play method and mechanism, so that customers who buy products can send out product punch cards every day, and you give corresponding rewards, which can not only activate the community, but also let people who have not bought products witness the effect. If the effect is remarkable, people who haven't bought the product will take the initiative to buy it, because they see it, which is the best way to build trust.
Community activities. You can often organize preferential activities such as team battles or spikes in the group, so that users can feel that they can get benefits and benefits from you, which can also increase trust. User fission is a way to acquire new users. If you want your customers to help you split up more customers, you should give corresponding incentives. For example, if several friends join a group, they will give some gifts. You can use the wetool tool to query friends, and you can accurately find out how many friends a user has joined, which is convenient for data statistics.
When you build trust with users and users help you introduce new users, what you have to do is to provide follow-up services in the group and answer users' doubts. And it is necessary to maintain community order in time and avoid negative factors such as advertisements within the group.
Value attraction is also an important part of the community. Take the weight loss community as an example. Group owners often export professional knowledge related to health, diet or weight loss in the group, so that users can feel that they can get corresponding value in this community and help themselves. Users who survive in this way are also accurate and of high quality.
At this time, if you sell similar products in the group, the conversion rate of group members will naturally be high.
Passive trading attracts value, and only by truly exporting value with your heart can you get better returns in the community.
Sometimes, a good community can really help businesses successfully resolve the difficulties they encounter and let them survive in the fierce market competition.
Pay attention to me and disassemble classic operation marketing cases, each of which is dry goods.