With the fierce competition in the ecological environment of TV media in China, the innovative development model based on gathering high-quality resources has become the "new normal" for the development of powerful media. As a powerful media with important influence in China, Shenzhen Satellite TV ranks in the "first camp" of national satellite TV in terms of word of mouth, ratings and platform influence.
Fashion Star Media's "Fashion Series Band" was born in the channel positioning of "Pioneer TV, Innovative and Wise Pioneer" and the channel slogan of "Where there is a will, come with me" officially put forward by Shenzhen Satellite TV 20 15. It is an important part of Shenzhen Satellite TV's five excellent program series "News, Speed, Curiosity, Venture Capital and Fashion". According to the platform audience, strive to create the "unique temperament" of Shenzhen Satellite TV. Starting from the "urban elite" with the psychological age of 25-45, the platform gene of "innovation, enterprising, pioneering and fashion" was discovered, which further influenced the overall pattern of China Satellite TV.
The program "Fashion Health" is an interview with celebrities and authoritative figures in the literary and art circles, the release of fashion trends, and the ultimate life experience, including global fashion brands and healthy lifestyles. It combines the core elements of mainstream fashion and health and has always occupied a leading position in similar programs in China. Since the launch of 20 12, under the extremely fierce competition of TV media in China, Fashion Health has been the "golden seat" in the weekly broadcast of high-end health services of national satellite TV, regardless of ratings, market share, network click rate, word of mouth, brand value or platform influence, and has a strong brand appeal among young elites. At the same time, the program has also created high-value returns beyond imagination for brand customers and become a powerful media with the most social value and responsibility!
Fashion Health 20 16 launched a special viewing chain, and specially planned a series of functional service sections to help major audiences solve their most concerned topics. Through the investigation, we found that the most disturbing thing for the audience was head care. How to solve the scalp health problem, study and choose among many domestic brands, and finally launch Uni Hairdressing College.
Fashion and Health teamed up with China's high-end hair care brand Uni * * to build Uni Hairdressing College, which is committed to solving the hair problems of the public, learning the most fashionable hairstyles, and delivering the most effective hair care methods, so that "3,000 hairs" will no longer worry. Uni Hairdressing College went to Shenzhen Satellite TV on April 14.
Uni brand is the first hair care brand in China that focuses on the concept of "horse oil". We have been committed to providing professional solutions for repairing extremely stubborn damaged scalp hair, creating healthy and beautiful hair for women and bringing high-quality luxury care products to the public.
With the improvement of people's living standards, people pay more and more attention to the exquisite life with taste, and the hair problem has become the focus of fashion people's attention. For a woman who pursues beauty, besides facial care, the most important thing is undoubtedly hair. It can be said that beauty is not an exaggeration from the beginning. This "Fashion and Health" program cooperates with China's leading high-end care brand "Uni" to solve the problem of hair distribution for the public in an all-round way and make our quality life "start from scratch".