Starting with various appearances, this paper analyzes the reasons for Zhao Benshan's sudden retirement.
First, analysis of several reasons for resignation
1, with reason
Ha Wen is the general director of the Spring Festival Gala, but she is not the only person in charge of the Spring Festival Gala program. For example, Uncle Niu Tigan of Zhao Benshan was eliminated in the Spring Festival Evening of 1995. It was not the general director Zhao An who decided to eliminate this sketch, nor was it he who proposed the revision, nor was it Zhao An who brought this sketch back to life.
Therefore, in an interview, Zhao Benshan completely denied any personal contradiction with Ha Wen, which is a fact. He may know more about the director group of the Spring Festival Gala than Havin. Zhao Benshan is like an old janitor. Harvin, the new teacher, certainly knows no more about the school than the old man.
2. Physical reasons
This is an obvious question, but it is the most impossible one. There is a simple reason. Zhao Benshan withdrew from the stage of the Spring Festival Gala twice on 20 12 and 20 13. At the same time, none of his Spring Festival Gala programs in other local TV stations and other departments were cancelled. Compared with CCTV Spring Festival Gala, other stages of Spring Festival Gala are relatively small, not to mention Chairman Zhao of Benshan Media also shoulders the heavy responsibility of supporting his disciples. Other platforms are obviously not as big and authoritative as CCTV Spring Festival Evening.
Therefore, Uncle Zhao's poor health is a factor, but it is by no means the decisive reason. It's not the first time that Uncle Zhao rehearsed the program while inhaling oxygen. It first started in the Spring Festival Evening in 2008. Before the 20 10 Spring Festival Gala, he was hospitalized once in Shanghai and was critically ill, which did not stop Uncle Zhao from attending the Spring Festival Gala.
3. Planning reasons
This is the closest reason to the core and the most direct reason. As in previous years, Zhao Benshan prepared two sketches in the Spring Festival Evening of 20 12, which were eliminated. In the case of short time, Zhao Benshan's team really can't come up with any powerful works, and it is the best choice to announce the withdrawal due to illness.
Zhao Benshan was a shoo-in for the Spring Festival Gala in 20 13, and even invited Ni Ping, a meritorious actor in the Spring Festival Gala, to play in the lottery with his partner. However, this sketch was finally eliminated, so Zhao Benshan had to put it on the local TV station, and Ni Ping was replaced by Zhao Haiyan.
It can be said that it seems reasonable to be eliminated because of the poor program, and finally lead Zhao Benshan to announce his withdrawal from the Spring Festival Evening and the sketch world. However, this reason cannot answer two questions. One is to compare sketches such as "Blind Date 2" and "Lottery Winning". Zhao Benshan's previous Spring Festival Evening essay donation is similar to your deskmate's level and style. Why can't they pass these twice? The second question is why Zhao Benshan is disheartened and simply quits, instead of fighting again next year as before. After all, it doesn't matter if he can't attend the Spring Festival Gala himself, but the wings of a group of disciples are not hard yet. Small Shenyang and wang xiaoli's sketches, performed by themselves, never performed once.
Second, explore the underlying causes
1, CCTV Spring Festival Evening reform has an impact on Zhao Benshan.
Since the preparation of the Spring Festival Evening in 20 12, the directors' group has shown different reform ideas this year. For example, no longer mysterious preparations, but the establishment of a specialized agency to publicly release news. Change the stage structure and develop in the direction of interaction, harmony and nostalgia.
The biggest influence on Zhao Benshan's team is the "Clean Spring Festival Gala", which no longer accepts corporate advertisements, soft advertisements and hard advertisements. Although this film made CCTV lose money, it won the audience's welcome.
You know, a few years before the 20 12 Spring Festival Gala, corporate advertisements have "invaded" many corners of the Spring Festival Gala, and even corporate goods and LOGO have appeared in many sketches, and some even affected the plot of the sketches, such as the "donation" in the 20 10 Spring Festival Gala in Zhao Benshan. Sun Lirong, a poor household, came to the stage with thousands of gifts. Zhao Benshan should not only accept them immediately, but also put them on the table as enterprise products.
Zhao Benshan himself has been making soft advertisements for a portal website in his own sketches for two years in a row. Less of this form is seasoning, and more makes the audience feel "awkward". Many advertisements are also an important factor for the audience to spit out the Spring Festival Evening. After all, "losing money" is not bragging.
Why is this article influential to Zhao Benshan?
Because many advertisers attached great importance to Zhao Benshan's works in those years, they especially emphasized the effect of Zhao Benshan when advertising, and some even put the products directly in Zhao Benshan's sketches. So at that time, whether he likes it or not, Zhao Benshan was probably linked to advertisers. Not to mention Zhao Benshan's own soft advertisements.
CCTV took the initiative to get rid of advertisers in the Spring Festival Evening, but at the same time, it also lacked a reason to "have Zhao Benshan".
2. The negative effects brought by Zhao Benshan's The Apprentice.
Since the Spring Festival Evening in 2009, Zhao Benshan has taken the route of "taking an apprentice" in his sketches. In fact, it was also taken in the previous Kung Fu, but there are really no scenes and highlights in Wang Laoqi and Wei Daguo, just a group of people.
Since the Spring Festival Evening in 2009, the focus of Zhao Benshan's sketches has shifted, and "taking an apprentice" has become a must. This practice is actually not very cool for the Spring Festival Gala crew. Especially in 2009, except for the money, 20 10 "Donation" and 20 1 1 "You at the same table" were not very popular, which made the directors of the Spring Festival Evening have a headache.
It happened that Zhao Benshan's appetite is not small. He not only takes his apprentice in the sketch, but even divides his roles. He can bring one more, or let his apprentice participate in the evaluation alone.
In fact, this practice is a bit "exhausted". The particularity of the Spring Festival Gala determines that it cannot be "kidnapped" by someone. The crew of the Spring Festival Evening can be tolerant of Zhao Benshan's sketches because of his hard work and great influence, but it is impossible to be lenient with his disciples at the same time.
Therefore, if Zhao Benshan only cooperates with Ni Ping on 20 13, even if he just sits on the stage and chats for a while, as two feats of the Spring Festival Evening, the cast of the Spring Festival Evening will probably give the green light.
The most crucial point is that the way Zhao Benshan's disciples joke is controversial except for a few people. It's ok to do it on the small stage, but it doesn't seem appropriate on the big stage of the Spring Festival Evening. You can compare Liu with early Zhao Benshan. Zhao Benshan's temperament in the early days was "rustic", but it was also true, lovely and good. And the funny way with Liu is probably foreign, and we have to add a rude word.
Having said that, let's turn to the next reason, the change of the style of language programs in the Spring Festival Evening.
3. Changes in the style of language programs in the Spring Festival Evening.
Let's take a look at Zhao Benshan's two consecutive Spring Festival Galas. Which is the most popular language program?
The hottest topics on 20 12 are undoubtedly Crossing the Theme, Happiness Today, and Skynet is slow but not leaking. The hottest language programs on 20 13 Spring Festival Evening are Jump If You Want, Big Cities and Small Things, Happiness Today 2.
Among these sketches, four are the works of the Twist FunAge team, which directly won the popularity of Shen Teng, Mary, Chang Yuan and Allen. Cai Ming, who is also an old man in the Spring Festival Evening, participated in two games, and Pan Changjiang participated in one.
These sketches are different from Zhao Benshan's works in style. Some people say that MCA FunAge's sketches are called "postmodern deconstruction", and I don't know what postmodernism is, but when you look at MCA FunAge's sketches, you will feel more modern, more network, more brainy, and the funny way is closer to the new era and new mankind.
Cai Ming, who is also an old man in the Spring Festival Evening, accepted the change of this style, took the initiative to integrate into the new style sketch, and took the initiative to find new people to cooperate, which is undoubtedly a smart choice.
The biggest problem with Zhao Benshan's team is that it hasn't changed. It hasn't changed with the times. On the contrary, it is still a funny way to take Liu Laogen's big stage for the Spring Festival Evening. By contrast, he is undoubtedly behind the times.
Let's think about how Zhao Benshan became the king of sketches. Actually, it keeps up with the trend. For example, Yesterday, Today and Tomorrow, which established the status of Zhao Benshan's sketch king, looked very trendy and advanced in that year.
Zhao Benshan, who started his business in his early years, can keep up with the pace of the times, but he stands still in his later years. If he doesn't advance, he will retreat. That's the only way.
Zhao Benshan's apprentices staged a series of wonderful sketches when they boarded the stage of "Happy Comedy Man" on 20 15, which was completely different from Zhao Jiaban's previous style. Unfortunately, most of those programs were copied from Korean comedy variety shows, and even Song Xiaofeng later had many works from South Korea.
This proves that Zhao Jiaban has realized that their funny way is out of date, but it won't change anything for a while, so he can only start with the doctrine of taking it.
Conclusion: The Spring Festival Evening made Zhao Benshan, and Zhao Benshan said that without it, there would be no him. But the Spring Festival Gala is a party that keeps pace with the times. It must seek innovation and change. Anyone who can't keep up with the change can only get off. At the same time, the Spring Festival Gala is inclusive. As long as there are really good works, you can get on the bus again at any time.