Tea oil has extremely high nutritional value and health care value. FAO promoted it as a healthy high-grade edible oil. In recent years, the consumption of tea oil shows a rapid growth trend. With the popularization of tea oil nutrition and health care knowledge, the market awareness of tea oil has gradually increased, and the consumption area of tea oil has gradually extended from the main producing area to the economically developed coastal areas. According to the survey (20 14 China tea oil market supply and demand situation and market prospect), the demand for tea oil in the edible oil market of Shanghai, Beijing, Guangzhou and other central cities is rising rapidly, and its demand growth mainly comes from the upgrading of consumption structure.
China's household income level has steadily increased. According to the data of the National Bureau of Statistics, the per capita disposable income of urban households in China increased from 9422 yuan in 2004 to 20 109 yuan in 2004, with a compound annual growth rate of 12.5%. In the same period, the per capita net income of rural households increased from 2936 yuan to 59 19 yuan, with a compound annual growth rate of 12.2%. The increase of per capita annual disposable income and consumption level in China will promote the consumption upgrade of edible vegetable oil market and create favorable conditions for the cultivation of high-quality edible vegetable oil tea oil. With the popularization of the concept of green and healthy food, people's consumption concepts and habits of edible vegetable oil have also begun to change, and it is expected that the consumption of tea oil will show a faster growth trend.