Why did Youtube bloggers say they saw Tesla's shadow on Karma? We must know that in July 2020, only the establishment of Tesla's market value 17 has successfully "crushed" Toyota, a traditional car company with a history of 87 years, and has become the most valuable car brand in the world. Before Karma has been listed, some professionals have predicted that it will become the next $100 billion auto stock in the field of new energy vehicles. What problems are reflected behind this?
Liu Hong, managing director of harvest fund and investment director of GARP Investment Strategy Group, once said that short-term market shocks are inevitable. In this context, we should focus on high-quality companies with the characteristics of "three good students". The "three good students" mentioned by Hongliu refer to good industries, good companies and good prices.
Among them, "good industry" refers to an undervalued industry with room for growth; "Good company" refers to the leading enterprise with competitive advantage in "good industry"; "Good price" refers to a reasonable price based on strict risk-benefit comparison and in-depth research.
Thanks to Tesla's bright market value and brand-new infrastructure, the whole new energy vehicle sector is booming at present, and the new forces of building cars frequently receive the "olive branch" from the capital market, reflecting the development prospects of the industry. Therefore, the new energy automobile industry is a well-deserved "good industry". So, in this "good industry", which car companies are "good companies"?
Be a good company in the industry.
Since 2020, new energy vehicles have been highly sought after in the capital market. In China, Saipeng Automobile became the third listed company with new power to build cars after Li Hewei. Evergrande Group, a veteran real estate giant, is also striking while the iron is hot. It not only released six models of Hengchi brand in the first phase, but also realized the stock price climb through a series of operations such as changing Evergrande Health's name to Evergrande Automobile and lowering the investment threshold. BYD's total market value has also surpassed SAIC, becoming the car company with the highest A-share market value.
The above-mentioned new energy automobile companies have gained a lot in the "good industry". However, in stark contrast to the carnival in the capital market, most of these new energy car companies are difficult to achieve profitability. For the new car-making forces, while R&D maintains a large amount of investment, the scale of car delivery is very small, which is difficult to support it to achieve profitability.
Even the giant Tesla has experienced a loss of 15 years. Especially at the beginning of last year, due to years of unprofitable listing and low production capacity, it was constantly questioned by the outside world. As a result, its share price once fell and even hovered on the brink of bankruptcy until recently.
It can be seen that investment is more like a "marathon", and harvesting roses in time requires more patience. It is not comprehensive and objective to look at market value performance only. At the same time, investors should also look at those new energy automobile companies that have not yet been listed with a development perspective. What are the "three good students" worthy of attention in the capital market? What will be the valuable gold mine?
In fact, Tesla's growth experience can be seen as a new wave of change in the automobile industry-the collision between new scientific and technological forces and traditional car companies. Different from traditional car companies, Tesla is more like a technology company that makes cars, and similar to Tesla's "technology positioning", there is also a local American car company-karma Automobile.
Karma Automobile, formerly known as Fisk Automobile, is an electric car company founded by Danish-American car designer Henrik Fisk. 20 14 was sold to China Wanxiang Group and renamed as Kama Automobile. Since then, Karma automobile has started to produce brand-new automobile products, and the product design is completely different from Fisk automobile. Karma automobile is more focused on the field of luxury electric vehicles.
More importantly, Kama Automobile is not only an automobile manufacturing company, but also a high-tech incubator. Compared with other new forces in automobile manufacturing, Kama automobile can not only export automobile products, but also export technical platforms. The "platform * * *" mode it provides is a revolutionary innovation in the history of global automobile manufacturing.
Since the E-Flex platform plan was launched in March this year, in less than half a year, Karma has released a number of extended chassis technologies, pure electric chassis technologies and concept car verification. Judging from the OEM production mode chosen by most new car-making forces, Kama's "platform * * * sharing" model seems to have more practical significance and economic value.
In addition, the similarities between Karma and Tesla include the headquarters. Under normal circumstances, the headquarters of American car companies are in Detroit, the "automobile city", while Tesla headquarters is located in California, the global technology center, which is also the location of Karma automobile headquarters. Relying on the location advantage of Southern California, Kama Automobile can be the first to come into contact with the most forward-looking ideas, the most advanced technologies and the best talents from Silicon Valley. These preconditions determine that Kama Automobile can make an accurate judgment on the future development trend of the industry.
On the innovation level, like Tesla, Karma's core technology is remarkable. It is undeniable that Kama has accumulated rich technologies in the field of new energy vehicles. Intelligent networking technology has surpassed many traditional car companies and mastered many abilities to compete with competing car companies. These factors are exactly the potential points and market value support that the capital market should look for.
High quality standards pay more attention to growth.
From this point of view, Kama Automobile has occupied two seats in the "three good students" in the capital market and has the basic characteristics of a quality company in a "good industry". As for the "good price", Karma has not been listed yet, so there is no clear share price, but because of this, this high-quality target before take-off is more growth-oriented and more suitable for smart capital layout in advance. What's more, Kama has gained recognition and attention from the capital market before listing, and has certain first-Mover advantage.
Under the influence of the epidemic situation and the general environment, many internationally renowned car companies have adopted a shrinking trend and reduced their investment; The new forces making cars are more difficult to survive, and the road to financing is becoming more and more difficult, which has triggered a series of chain reactions such as capital chain breakage, layoffs and production suspension.
However, under unfavorable market conditions, Kama has been recognized and favored by employers again and again. In July this year, investors decided to invest an additional $65.438 billion this year because they were "very satisfied" with the performance of Karma in the first half of this year. In addition to continuing to support American projects, this additional investment will also be used to support the channel construction and brand building of Kama Automobile in China.
In addition, Kama Automobile is also seeking more cooperation opportunities with domestic and foreign OEMs, and the strategic cooperation with YRO Company is a major breakthrough in B-side business. According to the strategic manufacturing engineering and design partnership between Karma Automobile Company and YRO Company, it is estimated that more than 20,000 vehicles will be produced by the end of 2023, and the value of this transaction will exceed 300 million US dollars.
"If Karma goes public, I will give a 4-point evaluation based on the highest score of 5, which means I am ready to invest in this company." According to Youtube bloggers, Karma is a very formal company, not the kind of company that lets investors "throw money" before the car is built, so once the IPO, Karma should be more sought after than other electric car companies except Tesla.
What really makes this Youtube blogger feel that Karma is different from Fisk and Nikolai is that Karma has been quietly deployed around the world, and its growing retail network in Europe and America further supports the evaluation of the capital market.
Especially in the first quarter of this year, Karma automobile quickly completed the retail network layout in the Netherlands, Sweden, France, Spain and Europe. Up to now, its global retail network has reached more than 30, covering four continents, 10 countries and more than 30 cities. "Karma cars can even be sold in Iceland. In contrast, although Nicola cars that have been listed do not have such a global layout, they have not even built a car, so the market value of Kama cars after listing will be higher. "
As we all know, the price of Karma car is not cheap. Such a high car purchase cost can only be owned by a relatively small number of social elites, and these users naturally have higher requirements for product experience. It is important to know that Karma car users often have multiple luxury cars and ultra-luxury cars at the same time, which means that Karma cars have to compete directly with the ultra-high-end models of many traditional car companies.
Even so, Karma has won a good market reputation, and there are no various quality problems after vehicle delivery like some car companies. "Karma? Revero has a cooler appearance, more exquisite interior, more spacious space, more comfortable driving experience and perfect after-sales service. The whole process from the manufacturer to the after-sales technicians is very professional. You can also refuel the car when there is no power supply to charge, which is the advantage of extended-range electric vehicles. " Karma? Revero's first batch of 6.5438+10,000 km mileage owners Gary? Nicholstein said, "I personally owned all kinds of luxury cars until I bought the Karma car, which became the best of all my cars." Unless the Kama car has a new model, I will never replace it. "
Especially from the latest G series products released by Karma Automobile recently, compared with the R series products sold before, the price is further lowered, and the new product mix and price range strategy are expected to cover a wider customer base. "karma has always been very modest and has never been hyped. It is obviously different from the car that Nicholas has been advertising everywhere before he has produced a car, as if it has achieved great success. " Youtube bloggers emphasized in the video that Karma cars definitely deserve the attention of the capital market.
Reporter's notes
For Karma, the listing plan may be just the first step in its grand blueprint. After listing, capital will be more critical in observing the performance of enterprises, and how to enhance the brand effect, expand market share, and finally form its own advantages and profit points is a key issue that needs to be solved continuously after listing.
After all, there is no unique premium in the field of new energy vehicles. I'm afraid there is still a long way to go if I want to stand out among the many new forces that build cars. However, the undeniable fact is that the core technologies, products, platforms and technology incubation capabilities owned by Kama Automobile will become the most powerful support for its market value of 100 billion.
Finally, regardless of whether the news that Karma will be listed in the US IPO is true or not, at least compared with Trass, the market value and development prospects after listing are optimistic by the capital market, regardless of the company's strategic positioning or technology research and development reserves.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.