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With the approval of China State Administration of Radio, Film and Television, Family Health was officially launched on June 5438+065438+1October 28, 2004, covering the whole country. Hosted by china national radio, the channel has landed at the front end of the network in 30 cities including Beijing, Tianjin, Shanghai, Chongqing, Dalian and Shenzhen through satellite and cable networks. National audiences with set-top boxes at home can watch "TV" in real time.
The positioning of family health channel is the most authoritative medical guidance service and the most intimate health consultant. With the aim of facing the family, facing the public, popularizing knowledge, providing services, guiding life and promoting health, and highlighting the warm, considerate, cordial and natural program style, a large number of special programs focusing on science, closeness and service have been launched to provide personalized health solutions for family audiences. Since its launch, it has not only set up a new bright spot of digital TV with affinity, but also become a new pursuit of health advocates. I believe that in the near future, family health will be loved by more and more people and become an indispensable health consultant in the family.
Highlight authority and strength:
-Covering more than 20,000 medical institutions nationwide and building the largest TV information platform;
—— With more than 200 medical authorities, it has formed a top expert advisory group in China;
-Having collected more than 50 years' experience in health promotion, the state media has gone all out.
Integration of industry resources: Close cooperation with ministries and associations such as Ministry of Health, Population and Family Planning Commission, Administration of Traditional Chinese Medicine and Chinese Medical Association has won strong support from medical institutions and health groups at all levels.
All prime time: 20-hour broadcast, 4-hour premiere, multi-group replay to create all-weather prime time.
Channel introduction
Family Health is a digital TV channel approved by the State Administration of Radio, Film and Television, which was officially launched on June 28th, 2004, covering the whole country.
Family Health is a professional health channel. Positioning as the most authoritative medical guidance service and the most intimate health consultant. With the aim of facing the family, facing the public, popularizing knowledge, providing services, guiding life and promoting health, and highlighting the warm, considerate, cordial and natural program style, a large number of special programs focusing on science, closeness and service have been launched to provide personalized health solutions for family audiences.
Coverage rate
It landed in major cities of China via satellite and limited network. At present, it covers 123 cities and transmits to 86 cities. There are 79 million set-top box users in China, and the number of existing channels is more than 56 million, including users in Beijing180,000.
◎ Select effective carriers to reach the target population (audience analysis)
The audience mainly includes the following categories: First, patients; Second, sub-healthy people; Third, medical workers; The fourth is the middle-aged and elderly audience.
The audience of family health is mainly people who have received secondary and higher education and have strong economic foundation and spending power.
◎ The first brand of health media of central digital TV (channel characteristics)
Highlight the authority and strong files:-covering more than 2,000 medical institutions across the country and building the largest TV information platform;
-In the past ten years, CCTV has more than 200 medical authorities, forming a top expert advisory group in China;
—— It has brought together more than 50 years of health promotion experience of CCTV, and the national media has made great efforts to create it.
Integration of industry resources: Close cooperation with ministries and associations such as Ministry of Health, Population and Family Planning Commission, Administration of Traditional Chinese Medicine and Chinese Medical Association has won strong support from medical institutions and health groups at all levels.
All prime time: 20-hour broadcast, multi-file replay, creating all-weather prime time.
Talking about the influence of Chinese and Western medicine on medical health in the column "Talking about medicine and medicine"
The column is a medical interview program integrating specialty, knowledge and service. There is a topic in each issue of the program. Authoritative medical institutions, well-known medical experts and scientific leaders are invited to sit on the show site and discuss a typical disease in a popular language that ordinary people can understand, so as to provide professional and comprehensive medical care analysis for the national audience. At the same time, the audience can also participate in the interaction and express their opinions. The atmosphere of the program is relaxed, warm and pleasant, highlighting strong interactivity.
Column features: Inviting famous domestic medical experts to the studio, the cartoon image is "all in one", integrating story, knowledge and interest, and comprehensively interpreting the essence of health.
The column "Healthy Pilotage" leads the healthy trend and escorts the healthy life.
The column breaks through the traditional misunderstanding that "health means seeking medical treatment" and goes deep into daily life such as home, diet and daily life. It mainly talks about new concepts, new methods and new products in the field of nutrition and health, guiding people into a brand-new field of healthy lifestyle and serving life and health. Its service, interest and guidance are equally important.
Column features: fully develop interaction, design reality show links, and attract people to participate in the whole program production process. The field of experiential cognitive health life is novel, fashionable and rich in content, which provides a beneficial life mode for family health.
The column "Famous Chinese Cuisine" spreads the national food culture and appreciates the essence of national cuisine.
The column is oriented at home and abroad, and comprehensively introduces the famous, special and rare foods in China. The 5,000-year history of Chinese civilization and the splendid Chinese food civilization created are presented in the form of special topics in the program. "Food is the most important thing for the people". What kinds of nutrients do foods in all parts of China contain? Where is the highest nutritional value of rice? Where to eat apples is more nutritious? Where to eat walnuts can prevent diseases and cure diseases ... The program provides high-quality local specialties and services for the audience, so that people can "eat healthy".
Features of the column: Travel around the great rivers and mountains of the motherland in the documentary way of walking notes, experience the new taste of Chinese cuisine with the audience, find new brands of Chinese cuisine, and capture the new features of Chinese cuisine while showing local regional specialties. Spread China's long-standing food culture.
An all-round interpretation of food safety issues in the column of "Safe Food and Drug Investigation"
Establish a positive image of safe food production enterprises and guide the food industry to develop in the direction of health and safety. Let the people know what is safe food, how to produce safe food, what is unsafe food, how to eat it safely, and so on. Conduct a comprehensive scan of all kinds of enterprises in the food industry, and conduct interviews with enterprises that have done a good job in food safety supervision, so as to strengthen the body and eliminate evil spirits. Column features: the main forms are host interview and enterprise positioning. Interview excellent enterprises in food and drug safety management, and shoot scenes at the enterprise site, production line or sales site, interview the work done by enterprise managers in safety supervision, and explain the food and drug safety concept to the public.