Maotai Town has more than 2,000 limited companies, all kinds of wine, wineries and wineries. The core production area of Maotai Town is only a small place of 7.5 square kilometers, and it is declared that "authentic Maotai-flavor wine is within 7.5 square kilometers". But the giant in this core area is Maotai Group, and other big and small can be surrounded.
20 17, renhuai city adjusts township administrative divisions. The newly established Maotai Town covers the original Maotai Town, Hull Town, Qingcaoba Village of Heilong Street, Datong Village of Hema Town, Lurongba Village of sanhe town, Yaoba Village of Daba Town and Yaoba Village of Gaodaping Township. The area and population of the whole town increased from 86.43 square kilometers and 556 13 to 189.25 square kilometers and 65438+.
The wineries in Maotai Town are all built on the mountain, and most of them can't afford utilities, transportation and factory buildings. So many of them rely on large companies with their own factories and workshops, that is, second-hand dealers. They take their own wine from wineries, package it and sell it to the market.
Around 20 12, due to the booming wine market during that time, a large number of wineries were built in maotai town, many of which were 7.5 kilometers away. It can be said that Maotai Town has really entered the national brewing era, and even the surrounding towns such as Hehe, Sanhe and Luban have built wineries.
But in 20 13, the document prohibiting the three public consumption came out, which was the fuse. The liquor market suffered from Waterloo, and the capital chain of many wineries in Maotai Town was broken. Many factories still under construction stopped construction and declared bankruptcy because there was no follow-up funds. Many bosses who step into the wine market, such as those who go to jail, those who run away, and those who jump off buildings, all lose their money overnight. Now when we go around Maotai, we can see that many abandoned factories have been built, and most of the houses and factories have been built. However, no one put into production at all, just occupied that large area of land in vain.
The place is small and covers a lot of land, and it is conceivable how much land is planted by agriculture. Maotai-flavor liquor consumes the most food in China Liquor 12. The raw material of Moutai is local red tassel glutinous sorghum (called sand), which is made of high-quality wheat. When feeding, the ratio of koji to grain is 1: 1. After two times of sand grinding, Maotai liquor needs nine times of cooking, eight times of fermentation and seven times of liquor extraction. Under normal circumstances, every Jin of Maotai liquor will consume five Jin of sorghum, that is, five Jin of wheat koji (the percentage of wheat koji is 85%, so it will consume about six Jin of wheat), that is, 10 Jin of grain can brew one Jin of liquor, which is an important reason for the high quality of Maotai liquor.
The distiller's yeast for Moutai needs to be made locally. Qu-making has its own workshop, qu library, qu-treading machine and so on. And it can only be done during the Dragon Boat Festival. It takes half a year from production to use. It is precisely because of this high cost that many manufacturers who make their own wine rely on buying instead of making it themselves. Not to mention small-scale, small-scale wineries.
What should I do if I can't make my own wine? And then buy wine from a big winery to hook up. As for whether others have sold you food and wine, it depends on your vision. If you want to make money by buying wine, you must mix the wine and sell it to consumers. As for how to mix, how to add materials and how to reduce the cost, whether to blend sand, broken sand or even string incense with Khun Sa wine is the secret of various businesses.
Having said so much, it is actually a sentence. Businessmen are all about making money and making profits. Businessmen who don't make money have long been killed by the market tide. Making money means not losing money. No matter how low the price, it is impossible for a businessman to lose money. Then you can probably guess his cost from the price. Maotai's famous "Liquor Street" (once called "Fake Liquor Street" by CCTV exposure), the surrounding shops have been selling wine all the way down, and the price ranges from tens of kilograms to several hundred yuan in A Jin. Experienced locals will know that if he gives you a bargain, even if you start with a discount, there is still a lot of room.
You get what you pay. Consumers are not afraid to spend money, but they are afraid to sell inferior products after spending money. Good wine and bad wine, grain wine and alcoholic wine have different effects on human body. Keep your eyes open, there will be no pie in the sky, and there will be no low-cost, high-quality and reassuring maotai-flavor grain wine.
To answer your question first, those low-priced maotai-flavor wines in maotai town are not grain wines.
Liquor in China is divided into twelve flavor types, and it can be said that Maotai-flavor liquor is the most grain-consuming. Authentic Maotai-flavor liquor Khun Sa process, five Jin of grain and one Jin of wine, not to mention distiller's yeast. The ex-factory price of Tian Fei Maotai is 969 yuan, and that of five-star Maotai is 959 yuan. If the gross profit margin is 80% or 90%, the cost of a kilo of wine should be 80% or 90 yuan, including labor, venue, packaging, transportation and advertising.
The low-priced Maotai-flavor liquor sold in some supermarkets in Maotai Town is usually more than ten yuan a bottle, and the lowest is only eight or nine yuan. Is it true that these wines are all grown in the field and there is no cost? Don't you need food to produce liquor? So, are these low-priced liquors in Maotai Town grain liquors?
Maotai-flavor liquor has four processes, namely:
1, Khun Sa Craft: The most representative Maotai-flavor wines are Tian Fei Maotai and Wuxing Maotai.
2. Sand crushing technology: The most representative Maotai-flavor wine is moutai prince series wine.
3. Sand turning process: The most representative Maotai-flavor wine is Maotai welcome wine.
4. Sand channeling technology: The most representative is Maotai Town's low-priced Maotai-flavor wine.
The sand channeling process is made by adding edible alcohol to the waste distiller's grains after the seventh take of Khun Sa wine, which has a little maotai flavor. This kind of liquor is low in cost and poor in quality, and it can't be called Maotai-flavor liquor at all. Maotai Town's low-priced Maotai-flavor wine, which sells for several yuan and ten yuan in the market, belongs to this technology. Some maotai-flavor wines are worse than this sand ditch craft wine, and even the distiller's grains should not be blended directly.
According to related reports, in 20021year, the price of base wine in Maotai Town rose in an all-round way, with some increases as high as 50%. Base wine is the most important part of finished wine, and the price increase of base wine will inevitably lead to the price increase of finished wine. Let's think about it. Maotai Town's low-priced Maotai-flavor wine, which costs several yuan and more than ten yuan, is produced from distiller's grains and alcohol, and it is not grain wine in the traditional sense at all. It is an eternal truth that good goods are not cheap and valuable, and no good goods are valuable. Liquor is a kind of beverage, and its quality is directly related to the health of the body. Don't buy liquor from some unknown small wineries and workshops just for the sake of cheapness.
People often say: "Maotai takes town, be extra careful", which means you should be extra careful when buying Maotai with town. The author has also come into contact with many wines in Maotai Town, not to say that all the wines in Maotai Town are of poor quality. Small wineries and private wineries in Maotai Town also have good quality Maotai-flavor wine, but the cost is there and it is not cheap. If you really like to drink maotai-flavor liquor, personally, I think the worst thing is to buy maotai-flavor liquor with sand-turning technology. If the economic conditions are good, you can choose Maotai-flavor liquor with sand crushing technology as your own drink and wine for entertaining relatives and friends. Liquor is a kind of food, which directly relates to people's health. I would rather drink less than drink better.
The price is low, considering the current income level, I think it is the kind of 9 packs in 9 yuan!
The liquor sold on a large scale at this price is pure grain Maotai-flavor liquor. I can only say that it is more difficult than winning the lottery. Direct is impossible. Don't even think about it. How nice it is to have a pile of wine distilled from edible alcohol!
Why?
Because Mao Jiushou, an artist, as a person from Maotai Town, is in Maotai, but I am a person who speaks frankly. After all, in Maotai Town, some situations of Maotai-flavor liquor are relatively well understood.
As far as the overall situation of Maotai-flavor liquor is concerned, it can be divided into four categories: Daqu Khun Sa (also known as bundling seeds), turning sand, crushing sand and stringing wine.
The first one is Khun Sa.
What is Khun Sa?
Moutai is the representative works of Khun Sa and Khun Sa in typical Khun Sa.
Khun Sa is a kind of Maotai-flavor liquor, which is brewed strictly with all sorghum, namely 12987 process. However, Moutai belongs to the strict use of red cherry glutinous sorghum, and it is also a tacit understanding to use northeast stalk sorghum on a large scale in Maotai Town. But for the outside world, Maotai-flavor liquor in Maotai Town must use local red cherry waxy sorghum in Maotai Town.
That's not true.
Maotai Town is such a big place. How many places can I grow sorghum?
So let's use our brains on this topic!
And the cost of Khun Sa. In severe Khun Sa, a catty of northeast sorghum is basically around 30, and pure red cherry is between 35 and 40. Of course, if 40 kilograms of alcohol is added in each round and distilled together in this process, the cost will definitely be greatly reduced.
The second is Fansha wine.
Fansha wine is a typical historical product, and almost no one makes Fansha wine now. Because the cost is there!
Turning over sand is based on seven rounds of distiller's grains in Khun Sa, adding appropriate amount of bran, so that bran, a substance with strong saccharifying power, can squeeze out the residual starch in distiller's grains at one time. He will also add a proper amount of Daqu. Will be fermented in the cellar for 30 days like Khun Sa.
In this brewing process, with the increase of labor cost, fuel cost and time cost. And it is difficult to ensure the production of Fansha wine. Therefore, some people, especially those who rent pits to make wine, directly add a small amount of glucoamylase or bran in the sixth round, so that starch can be completely converted into wine in the sixth round. This will greatly save costs!
Therefore, in Maotai Town, what many people call old wine, that is, seven rounds of sand turning, is not like sand turning, and Khun Sa is not like seven rounds of wine in Khun Sa. The most typical difference is that the seven-fold wine produced by this process has no obvious aging taste, and it takes a long time to turn yellow just like a round of wine after a few years.
The third is broken sand.
Strictly speaking, grinding sorghum is added to the turned distiller's grains, because the residual starch has been taken out when turning, and only the newly added sorghum can make wine. In fact, the essence of broken sand wine is to extract the residual aroma from distiller's grains.
Therefore, the sauce of broken sand is very weak and not fragrant. Tastes like.
At present, the brewing cost of pure broken sand wine is about 12 yuan, the processing price of large single prepaid order is about 10 yuan, and the price of large single foreign wine is about 15 yuan.
Fourth, string wine.
In fact, crosstalk wine is a controversial wine, because it is strictly pseudo-white wine, which only makes alcohol absorb part of the smell of distiller's grains in the distillation process from liquid to gas and then to liquid. The current price of this operation is 4 yuan a catty, but at present, with Renhuai increasing the punishment for cross-drinking, the current price is about 5 yuan.
In fact, this kind of cross talk is not particularly harmful. At least alcohol has gone through the process of state change, and the smell of alcohol has been absorbed by distiller's grains, which is not so irritating to the body.
But at present, there is another way of operation, that is, when many people are making traditional Khun Sa wine and strictly making Khun Sa wine, they are given a non-concentrated tail wine, and then all seven rounds of tail wine are mixed and edible alcohol is directly added. The taste of this method has some characteristics of Khun Sa wine.
This cost is much lower than the previous operation. At present, there are also a large number of people doing it in Renhuai.
At present, although Renhuai has cracked down on cross-liquor, it is only a waste of time, because Renhuai's annual cross-liquor scale accounts for two-thirds of the production capacity except Moutai.
So the 9 yuan 9-pack wine you mentioned can only be a bunch of wine. If it is not a string of wine, the cost is not enough.
Postscript: Maotai-flavor liquor is an industry based on the price of Moutai. The higher the price of Moutai, a large part of the wine gold with the taste of 70% to 80% Moutai began to walk in the rivers and lakes!
Finally, the answer is not easy. If you like it, please remember to pay attention or forward it! Thank you very much.
As for the facts, bragging is not taxed at present anyway. What if it is blown out and people are fooled?
What low-priced Maotai-flavor wines are grain wines in Maotai Town?
How low is this low price? 0-50 is not considered, and 50- 100 is basically not considered. 100-200 depends on whether you have a good tongue. Although there are many options for the price of 200-500, it still depends on whether you have a good tongue. If you don't know wine, a conscientious merchant may break the sand.
Many wines in Maotai Town are just empty bottles, both good and bad. Just scratch it with a knife. No one can say for sure at that time, so don't use your ignorance to challenge other people's majors, and don't believe that a pie has just hit you, you must strike while the iron is hot. People who like to drink maotai-flavor wine show that you still have some pursuit for the quality of wine. It's no fun to drink crushed sand and sauce. Wouldn't it be more fragrant to buy a high-end fragrance at the same price?
The best and most direct way to see whether a wine is Khun Sa Maotai-flavor grain wine is to inspect the winery to see if there is distiller's grains, what kind of distiller's grains and how to deal with them. The second is to see if the winery has made koji before and after the Dragon Boat Festival. Even if you look at the winery and don't smoke, it's better. There is no doubt that Maotai-flavor liquor must use Daqu, and then it depends on the size of the winery. General wineries can't afford the huge amount of money for Maotai-flavor wine. The cost and interest of cellar storage for five years alone is a big expense, as well as materials, labor, venues, packaging and publicity. It is unrealistic to produce too little when you are busy.
Having said that, Maotai-flavor wine must drink Khun Sa Maotai-flavor. Learning is very important if you want to treasure.
Pay attention to Uncle Xiong and learn some useful wine knowledge and wine culture every day.
Many people think that the high-grade liquor represented by Maotai is too expensive to sell, but in fact, from the cost point of view, 5 kg of grain 1 kg of wine, local sorghum is only three or four yuan a catty, and the cost of Qu is only three or four yuan a catty. Labor, water, electricity, management and sales costs really can't support the price of Maotai for several thousand yuan or even higher. But the dozens and dozens of pieces of liquor circulating in the market will definitely not be real grain wine.
Wine making pays attention to "water, soil, gas and life". Take Maotai as an example. The origin of Maotai is nourished by Chishui River and dotted with spring water. The water used for brewing Maotai liquor is colorless, transparent, odorless, slightly sweet and clean. The total hardness of water is 9.46, and the pH value is 7-7.8. The solid contains beneficial components, which is especially suitable for Maotai.
The unique climate of Chishui River, which is warm in winter and hot in summer, has created high-quality maotai-flavor liquor represented by Maotai in Renhuai liquor producing area. The raw material of Renhuai Brewing Area and the grain used for brewing Maotai-flavor liquor are small red sorghum produced in Chishui River, with thick skin, high starch content and rich amino acids. It is the best raw material for brewing excellent liquor, and the middle is low and the four sides are high, so microbial communities are easy to gather. Moreover, after thousands of years of brewing in Maotai, the geographical environment is unique and cannot be copied.
Authentic Maotai-flavor liquor, according to the regular Daqu Maotai-flavor, is made of local sorghum through nine times of cooking, eight times of fermentation, seven times of wine extraction, and high-temperature koji making, with a long brewing cycle and storage cycle. This kind of high-end liquor, coupled with the hype of various merchants in the market, China's growing economy and consumption level, various taxes and its own brand value, led to high prices of high-end liquor such as Maotai.
And ordinary inferior liquor, most unscrupulous merchants use edible alcohol, after certain processing, has a pleasant flavor and so on to sell. These liquors, which are called cross-liquor by Maotai locals, are extremely low in cost and generally can't tell the difference from high-end liquors, which leads to the popularity of similar inferior liquors in the market. Although this wine is cheap, it is not a grain wine. Proper drinking of real grain wine is good for people's health. Besides, this inferior liquor is not good for your health! The most obvious difference is that he died the next day.
The base liquor of ordinary Maotai should be stored for at least 3 years, and the finished liquor needs at least 5 years from production to delivery. These five years have made its cost very high, and it is normal that it is much more expensive than many liquors produced 1 year or even directly blended with alcohol. Due to the scarcity of old wine, the longer Maotai is, the more expensive it is.
Therefore, my friends, you can no longer covet cheap and buy inferior liquor. Generally speaking, real grain wine, even if it is produced by a small winery, also needs food, labor and other costs. It will cost tens of yuan, and many of them need some storage, blending and packaging, so it will not be less than 100 yuan in the hands of consumers. Wine with a little vintage or better is naturally more expensive.
First of all, I want to tell you that in this era of logistics crossing, you must never believe that "a penny gets a share of goods", let alone be greedy and cheap, let alone say that a penny can buy goods of two cents.
All platforms have a variety of low-priced wines, and advertisements are particularly attractive. It's good to look at the pictures. In fact, all the products bought are blended with industrial alcohol. Let me give you my opinion.
1, the products produced by real regular wineries generally have the national standard (GB). If there is no such thing, it is fake, or there is no QS certification. Without judgment, it is basically fake wine.
2, drinking fake wine is harmful to the human body, and it will make your head particularly painful, so it hurts that you can't sleep.
3, the real grain wine can't be drunk, because it's all made of grain. Many sellers use industrial alcohol to satisfy customers' vanity.
There are also many wineries in Maotai Town, both large and small, and also in bulk, which are very cheap because there is no packing and transportation fee.
Pay attention to the chef's food theory and learn more food skills.
I make my own wine. The original price of good wine is within 20 yuan (big factories are no exception, unless they are made of food from other planets). Excluding labor costs, it costs 50 yuan to go to 60 yuan. Some famous factory workers earn more than 10 thousand, how can the price be low? As for the low-priced Maotai-flavor wine, it is not normal to be lower than the cost price. People often say that some wines have no taste, and that's the problem. If alcohol is blended, it is conscience and cheap to use better alcohol.
I bought several private wineries in Maotai Town, and the prices ranged from 100 to more than 300 yuan per box. To this day, they are still thrown in the utility room. From then on, it is no longer possible to buy wine from all the wineries in Maotai Town (except the products of Maotai), and so are other wineries in Xinghua Village except Fenjiu.