Recently, someone opened the box horse to purchase goods, only to find that they can claim the sweet potato land.
According to the platform, the sweet potato field is located in Miyun, Beijing, and 35 kg of sweet potato can be planted every 5 square meters. The price of 5 square meters and 10 square meters of sweet potato land is 199 yuan and 339 yuan respectively.
After the consumer places an order, the box horse issues a claim card. After receiving the card, consumers can make an appointment for customer service, claim the plot and visit the plot. Sweet potato planting has been guided by domestic senior sweet potato experts. Consumers can also experience the sweet potato harvest in September -65438+ 10.
Adoption of agriculture is not the first time to enter people's sight.
20 15 panjin city, Liaoning province took the lead in creating a new breeding model of "adopted agriculture+internet", and then established a state-owned ecological agriculture development company to promote the development of "adopted agriculture" in panjin city, Liaoning province.
The "crab rice" in Panjin City is their main product, which is widely loved by consumers. On the one hand, after consumers adopt rice fields, they can remotely monitor the production of rice and river crabs through internet technology, or they can go down to the fields to experience life or take their families to enjoy the fun of rural life. On the other hand, Panjin Company is responsible for producing high-quality and harmless rice according to consumers' requirements, and regularly delivering rice to consumers. The "adoption agriculture" in Panjin City has significantly increased the income of local farmers and injected new vitality into all walks of life.
Coincidentally, as the representative of China's customized agricultural products brand, Kyushu Ye He also launched an innovative marketing model of "adopting tea gardens".
In the summer of 20021,Ye He, Kyushu and the local township government launched an innovative poverty alleviation project in June last year. According to the planner, the project was still in its infancy, and the first phase was a thousand acres of tea garden. Adopting an acre of tea garden is equivalent to helping a local tea farmer. The first phase of this project has helped hundreds of tea farmers increase their income.
As for how to adopt a tea garden, here is a brief introduction, that is, participants can invest 39,800 yuan to adopt an acre of tea garden for three years, or they can invest 10 yuan to adopt an acre of tea garden 10 years, including the land adoption fee for tea gardens and the labor fee for poor tea farmers. Among them, the labor cost is the poverty alleviation fund, which is basically calculated by mu, and the rest is used for the operation and maintenance of tea gardens.
The tea garden adoption activity initiated by Ye He in Kyushu has played a great role in helping tea farmers to increase their income and promoting the healthy development of tea industry in this county. I hope more caring people and groups will participate and contribute to rural revitalization.
The most well-known way for agricultural enterprises to claim is to "claim a cow". With the story of "adoption", this internet celebrity brand rose rapidly, occupying a place in the industry in just a few years, and set a turnover of nearly 3.5 billion in 20021.
For "adopted cattle", "adoption mode" is its ultimate trick. 20 17, 1 6, "adopt a cow" introduced two forms of adoption: one is to pay 3,000 yuan to "adopt a cow" and obtain the right to adopt dairy cows in the pasture. The second is to spend 10 thousand yuan to become a joint rancher and get all the rights and interests of "adopting a cow"
In May 2020, "Adopt a Cow" upgraded the cow adoption mode, launched the "Million Family Adoption Plan", and opened three modes: cloud adoption, joint adoption and real-name adoption. The brand also said that the model adopted is to connect and interact with consumers through milk source, manufacturing, logistics supply chain and other links, all of which are open and transparent, which solves the industry pain point of consumers' opaque information on brand production chain under the traditional model.
Adopt agriculture, a realistic version of happy farm
Adoption agriculture is a kind of order agriculture, which refers to a mode of production between producers and consumers, that is, between so-called adopters, to take risks and enjoy benefits.
Consumers pay production costs in advance, and producers provide consumers with green organic food. Realize the direct docking from rural areas to cities and land to dining tables.
Simply put, farmers leave the land, and adopters pay to grow the products they want.
In recent years, due to the rapid popularization of the Internet, adoption agriculture has formed two modes:
The first is the traditional adoption model. The demanders of agricultural products can choose a field or a product in the agricultural industrial park or agricultural base, and can personally participate in labor or entrust supporters to manage production according to their own requirements;
Second, internet plus adopted the agricultural model platform. Through this application, consumers can adopt agricultural products and monitor their fields in real time. If conditions permit, you can also experience the joy of labor.
Looking ahead, we may be able to experience the fun of virtual planting in the meta-universe. When consumers adopt a fruit tree, they can watch the planting situation of the fruit tree in real time through VR video to realize the immersive experience of remote watering and fertilization.
Four advantages of "adopting agriculture"
First, planting is transparent to ensure food safety. Food safety incidents occur frequently, so eating "safe food" and drinking "safe milk" have become the basic needs of consumers. Hearing is false, seeing is believing. Wouldn't it be more reassuring if you have a planting and breeding base in the countryside and produce healthy food yourself, and you can monitor it through the network or even take care of it yourself?
Under the mode of "adoption agriculture", adopters can monitor their "one acre and three points" all the way, track the planting and production process of pollution-free nutritious green agricultural products, and solve the industry pain point of traditional agriculture opacity.
Second, agricultural products are not sold and directly connected to consumers. Traditionally, agricultural products can only reach consumers through cooperatives, brokers, wholesale markets, farmers' markets or large supermarkets.
"Adoption agriculture" allows consumers and farmers to contact directly, and the two sides sign contracts, which greatly reduces the risk of unsalable sales. At the same time, it eliminates intermediate links, and farmers' profits are also significantly improved.
The third is to take risks and enjoy the benefits. Before farmers cultivate land, consumers need to pay a deposit in advance, and farmers produce according to their needs. If there are natural risks in the production process, the deposit will not be refunded.
Under the cooperative form of "claiming agriculture", consumers reap high-quality agricultural products with confidence, and farmers withdraw some funds in advance to ease the financial pressure.
Fourth, three industrial integration, agricultural value-added. The selling point of "adoption agriculture" is not only agricultural products, but also deep integration with tourism, old-age care, culture and other industries. With experience and interactive projects as the selling point, the characteristic agricultural products, tourist attractions and style homestays are integrated and packaged, and then packaged and sold.
Adoption agriculture not only brings passenger flow, information flow and capital flow to rural areas, but also completely solves the core problem that it is difficult to increase income by decentralized management of one household.
Market prospect of "adopted agriculture"
At present, the mode of "adoption agriculture" is still in the exploration stage in China, and there are many selling points worth exploring, which is likely to become the next new way out for agriculture.
1, forcing the quality of agricultural products to improve.
The adopters choose to grow their favorite high-quality rice and pollution-free fruits and vegetables, and form a safe way to produce safe rice and vegetables in agricultural production. People no longer have to worry about excessive use of pesticides and fertilizers.
With the continuous improvement of this demand, it is bound to play a good guiding role in the production of agricultural products. From pursuing quantity to paying equal attention to quantity and quality, it is conducive to promoting agricultural standardized production and improving the quality and safety level of agricultural products.
2. The new model is favored.
The key word of "adoption agriculture" is "adoption", which enhances consumers' sense of participation and increases users' viscosity. The adopter will care about what the adopted agricultural products look like. What can they eat today? Therefore, for adopters, this is a fashionable and healthy lifestyle; For traditional growers, it is a new format brought by a new concept and a concrete embodiment of agricultural value-added services. These are the endogenous driving forces for "supporting agriculture with agriculture" to become a new form of agricultural development today.
With the continuous improvement of residents' living standards, people pay more and more attention to food safety. Under the premise of economic permission, "adopted agriculture" will get more and more favor. The rise of e-commerce industry has also facilitated the transportation and sales of adoption agriculture. Therefore, as long as agriculture can ensure product quality and create a safe and reliable ecological reputation, it will naturally form a brand and eventually form a brand effect.
3. Attract capital to enter the market.
At present, China's capital market actually has a lot of surplus funds, all of which are looking for good investment projects. After "adoption agriculture" forms a large-scale trend, it will attract a lot of capital into this industry. The entry of capital will promote the development of "adopted agriculture" to high quality and sustainable development, which is beneficial to ecological agriculture for a long time.
According to the observation of the agricultural industry, the adoption agricultural model must be based on Internet technology, take agriculture as a breakthrough, and combine the market and demand to upgrade agriculture into consumer goods. This is the original intention of adopting the agricultural model.