The number and operation of brand direct stores can reflect the feasibility of this project.
A good project must be a project that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of direct stores can test the correctness of the business model of the project, whether the products are suitable for the current consumption trend, and whether the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
A good project direct store must be the benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent and the profitability is super strong. If the direct store can't do the above, where can the headquarters summarize the successful experience and pass it on to the franchisees?
Vision care should pay attention to joining.
Discrimination criteria:
Investigate whether there are direct stores in the headquarters and their operation.
Shops usually pay rent in the first quarter or half a year. After three months of operation, if there is no hope of profit, the direct store may stick to it for another three months, but if it fails to achieve profit for half a year, it will choose to give up. Therefore, the length of continuous operation of direct stores can determine the basis of profit and affirm the feasibility of the project.
The more direct stores a brand owns, the longer the direct stores operate, and the richer the accumulated practical experience.
Choose the right project: At present, there are various products on the market of vision correction. How to choose the right items is the key, which is related to the later effect.
Choose the right project: choose products approved by the state, focusing on medical treatment and treatment, and think twice about other massage health care.
Choose the right project: with the product, it depends on whether you can cooperate directly with the manufacturer. If there are too many middlemen, post-operation is also a problem.