The key points of effective medical service marketing do not include

The key points of effective health service marketing do not include: paying attention to treatment.

Health service industry, including medical care, rehabilitation nursing, fitness and other fields, is an important content and weak link of modern service industry. With the improvement of living standards, people's demand for health services is increasing. Earnestly perform government duties, intensify reforms, fully mobilize social forces, and effectively protect the people's basic medical and health service needs.

Accelerate the development of health service industry with rich content and various levels, and realize the coordinated development of basic and non-basic health services. This is another important measure to meet the urgent needs of the masses, improve the health quality of the whole people, and ensure and improve people's livelihood. It is also an important starting point for upgrading the service industry, effectively expanding employment, forming new growth points and promoting economic transformation and upgrading.

The connotation and extension of health service industry, which aims at maintaining and promoting people's physical and mental health, mainly includes medical services, health management and promotion, health insurance and related services, involving drugs, medical devices, health products, health food, fitness products and other supporting industries.

Health Services

Liu Guoen, a professor at the National Development Research Institute of Peking University, pointed out that health services are different from medical services. The premise of medical service demand is disease, which has small elasticity, strong service particularity and limited market mechanism.

But the health service industry is a forward and backward movement centered on medical services. Being sick is not a prerequisite, but it is necessary to get sick less, slightly ill and late, and the welfare of consumers has increased. This market demand is relatively flexible, and the market mechanism plays a great role.