Because in terms of capital, most manufacturers have credit. As long as the operation is normal and there is financial support from manufacturers, the pressure is often not great. For car dealers, the main income of front-line employees depends on sales commission, and the basic salary is generally not high, so this pressure is actually average.
However, due to the relatively high demand for exhibition halls in automobile sales, automobile sales exhibition halls are often built in the core automobile business district, with large area and good location, and the rental cost of exhibition halls in general automobile 4S shops is relatively high. However, when many car dealers are unable to continue their business due to poor sales, an important burden is the high rental cost, but they are helpless.
Therefore, it is a common practice for all automobile brands to make full use of the existing exhibition halls. Some brands with poor sales, such as Citroen and Peugeot, even sell directly on the grid. Its main purpose is to reduce the rental cost of sales exhibition halls.
However, when I went to the International Automobile City in the provincial capital yesterday, I found a special Yi Kai automobile sales exhibition hall in the center of the automobile city. In such a large exhibition hall, only a dazzling new car from Yi Kai is parked.
Although the total area of the exhibition hall is not very large, there is still plenty of space for parking exhibition cars, and the decoration and display of various materials in the exhibition hall are also perfect. Various VI images, it seems, are also the standard images of manufacturers. Why is there only one exhibition car in an exhibition hall in the center of the automobile city, which is a festival area? This really makes people feel a little surprised.
Is the dealer out of stock?
I was curious and asked the sales consultant. The sales consultant told me with a smile that this is a lack of vehicle inventory, and the supply in Yi Kai is abundant. This location is not the head office of Yi Kai Automobile, but a dazzling city exhibition hall specially built by the boss for listing in Xuan Jie, Yi Kai, which is close to competing products. So of course there is only one car parked in the exhibition hall.
Depending on other models, there are some outside, or you can go to the main store. If you want to test drive Xuanjie, you can also go to the main store, which is not far and convenient.
After listening to what the sales consultant said, I found that there are indeed many Yi Kai models outside the exhibition hall, and the number is definitely quite large. It's just that there is only one dazzling car in this exhibition hall, which really makes this small exhibition hall look a bit extravagant.
There can be more cars in the exhibition hall, why only show a dazzling world?
The sales consultant may have seen my doubts, so he went on to tell me that there was only one exhibition car in the exhibition hall. First of all, I hope to provide a better environment for customers to see cars. Because this exhibition hall is small, although it can accommodate several cars, it will be crowded if you put too many cars, and customers will not feel so comfortable when they sit down.
More importantly, Zhixuan is a brand-new model produced in Yibin production base after Yi Kai Automobile moved to Yibin. Due to the positioning of Yi Kai Automobile before, most of the initial products of Yi Kai Automobile inherited some existing models of Chery Automobile. Therefore, although Yi Kai Auto's products are of good quality and high cost performance, they lack originality and are slightly less attractive to customers.
Although Zhixuan is also a product from Chery automobile technology platform, its appearance and interior design, including many technical configurations, are not only inferior to Chery automobile's existing products, but even better than Chery automobile's products at the same level in many configurations, especially cost performance.
Therefore, although Zhixuan is positioned as an entry-level model, it is definitely a heavyweight product with high technical level, which can represent the current brand image of Yi Kai Automobile. Such a heavyweight product, so the boss specially built such a special city sales exhibition hall, close to the main competing products listed in Xuan Jie.
After listening to the explanation of the sales consultant, I found that this is really the case. Although this exhibition hall is small, it is exquisitely arranged, and some corporate culture elements of Yi Kai Auto are also reasonably arranged. Some details in the exhibition hall are also carefully designed.
The negotiation table, customer delivery photo wall, decorative cabinets, Yi Kai's cartoon dolls and green plants complement each other, making the whole exhibition hall look full of vitality.
A set of recliner sofas, the grade looks not low, and the matching green plants and pink floral decoration also make the whole exhibition hall very rich in color and the visual effect is quite good. To tell the truth, this exhibition hall layout seems to be not inferior to any general joint venture brand.
Especially as the exclusive city sales exhibition hall in the dazzling world, an entry-level SUV model seems to feel tall under the atmosphere of this exhibition hall.
Judging from the overall layout of the exhibition hall, this Yi Kai dealer is really very attentive to the listing of Zhixuan. As a heavyweight model of Yi Kai Automobile at present, the dazzling product quality, whether it is the internal and external modeling of the product or the vehicle configuration, including the technological level, in many aspects, in this class of models, does reflect the good competitive strength of Yi Kai Automobile.
And Yi Kai Auto's pricing of brand-new dazzle products is also very reasonable, which undoubtedly makes Yikai dazzle extremely competitive. A very good model seems to deserve the attention of dealers.
The product is very good, and the dealer is also very attentive. Can such a special exhibition hall and comfortable car viewing environment impress more consumers?
I think it can be done! What about you? Welcome to the interactive discussion.
Small leaves gossip and improvise the topic of cars. Original graphic, thank you for your attention and encourage forwarding support.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.