You may wish to read carefully the official data mentioned in 202 1 wechat open course PRO-
In 2020, the number of daily active users (DAU) of applets will exceed 400 million, and the annual transaction volume will increase by more than 100%.
In 2020, the per capita ownership of small programs increased by 25% year-on-year, and the per capita transaction amount of small programs increased by 67% year-on-year;
In 2020, a total of 654.38 billion people shopped in shopping department stores, and a total of 300 million users bought fresh fruits and vegetables on WeChat.
In terms of developers, the number of active applets will increase by 75% in 2020, and the number of trading applets will increase by 68% in a few years.
It can be predicted that in the field of commercialization, the characteristics of small program scene fragmentation, platform empowerment, private users and offline connection have made small programs an important tool for low-threshold transformation and digitalization of physical commerce. Many businesses can rebuild direct contact with consumers through small programs and realize online "blood return".
Moreover, in the six years since the appearance of the applet, it is not only life service, but also a wide range of industries, with more than 300 industries distributed. Small programs such as health codes and e-commerce such as online shopping are particularly outstanding. There are also many industries that transfer offline business to online through the gameplay of "small program+private domain traffic", including: online house selling, online bookstore, new retail, cloud fitness and so on.
So if you really want to ask, which industries are WeChat applets suitable for? Then my answer is: small programs are suitable for most industries, and at least 95% industries are suitable for doing small programs.
Because no matter which industry, 90% of their customers have a common feature, that is, they all use WeChat! No matter in any industry, the basic rule is "save users first, then make money". Only with users can there be transactions, which will bring benefits to enterprises.