Research on Private Domain Operation of Mint app

The overall link of private domain traffic operation is combed: pull new drainage (Fogg behavior at drainage point = motivation+ability+prompt)-"Refined operation, improve stickiness (content, activity, interaction, community, membership)-"Promote users' refined operation transformation 1. Community activities-punch cards for activities, improve user stickiness and cultivate a group of loyal users. Verify Fogg's behavior: the motivation of users to punch in regularly: they can get platform coupons/small gifts/membership discounts after punching in; You can enter the app and click to punch in for a period of time, which is convenient to operate. Tip: the app will prompt the user to punch in every day. 2. Peer circle (interaction): ① Pull new ideas, and pull new ideas at zero cost. 2. Improve user stickiness. 1. Link to other fitness users around the user through the current user (users who are not Mint app users or Mint users). 2. Create a familiar fitness atmosphere based on the current scene, and it is easier to cultivate users into loyal users of Mint. 3. Friends circle (community = content+activity+interaction)-4. Peppermint Flower Field-Improve user stickiness ① Improve user stickiness, cultivate loyal users (release trends, punch cards every day, record diet, open blessing bags regularly every day, punch cards) ② Provide interaction between users (dynamic likes, comments, etc. (3) Pull up new products (new user task) (4) Open up shopping mall channels (browsing commodity task) (5). User stories & select user stories ① to improve user stickiness ② to cultivate users' sharing habits and enhance users' loyalty. Verify Fogg's behavior: users insist on publishing dynamic motivation; users' vanity ability; the operation is simple; click Generate My Story, and the system will automatically pull away the fitness data during the user's fitness process. Users only need to complete the experience section to prompt: No, but put it in the toughened area of the home page. 6. Topic Square &; Award collection ① Interaction, between users &; Interaction between platform and users. Answer every day-establish mint knowledge base and convey fitness culture to users 8. Nutrition hotspot-establish mint knowledge base, convey fitness culture to users and cultivate users' trust. Mint picture book-establish mint knowledge base, convey fitness culture to users and cultivate users' trust 10. Beginners lose weight &; Fat-reducing area-establish mint knowledge base, convey fitness culture to users, and cultivate users' trust-1 record-provide users with scene content service (basic function) for recording weight, goal, diet and health data1. Recipe Library-Provide users with convenient and quick diet recipes II. Food list-according to the user's fitness needs. Targeted recommended food 3. Food comparison 4. Check milk tea/food 5. Food Plaza-Provide users with a quick diet matching scheme (involving interaction: topic collection) 6. A pat before meals-a way to provide users with a healthy diet 7. Interpretation of ingredients-Interpret foods without calorie labels to help users control cards (pay) 8. Nutrition course (paid) 9. Boutique cookbooks (paid)