On April 24th, a few days ago, Tik Tok Live released the "Regulations on the Management of Tik Tok Live Broadcasting Organizations in 2022", which put forward clear requirements for the business activities of live broadcasting organizations such as MCN/ Guild, and drew eight red lines, such as not infringing on the rights and interests of minors, not being pornographic and vulgar, and not inducing consumption. Tik Tok Live launched the "Health Scoring" system for the first time, with a full score of 100. Serious violations, 50 points deducted, directly retired.
According to the regulations, Tik Tok live broadcast will severely crack down on violations of minors' rights and interests, pornography, fraud, inducing users to consume, involving illegal production, gambling, data fraud, bribery and other acts. It is strictly forbidden to provide live brokerage services for minors in any form, and it is strictly forbidden to use pornographic and vulgar content, false promises, traffic fraud, or induce users to consume in the form of words, language and performances.
For violations, Tik Tok Live will be evaluated and punished according to the severity, subjective malice and impact. If the anchor of the guild violates the rules, all the guild task income generated by the anchor in the current month will be deducted, and the guild will be fined 5 times the income. If the guild itself violates the rules, it will be punished according to the accumulated points of the guild's "health".
It is reported that the highest score of the guild's "health score" is 100, and acts involving infringement of minors' rights and interests, pornography and vulgarity, fraud and induced consumption will be deducted with penalties ranging from 10-50. When the guild's "health" is less than or equal to 50, the platform will directly withdraw the guild and publicize it.
Related punishment
Since the beginning of this year, Tik Tok Live has carried out a series of rectification actions aimed at inducing minors to reward, bad live PK and cheating in the black industrial chain. In March alone, the special campaign against illegal production punished 577 1 illegal anchors. In view of the frequent occurrence of cyber violence, Tik Tok provides users with eight anti-cyber violence functions, such as "posting warning" and "one-click protection", and proactively issues 250,000 risk warnings every day. In addition, Tik Tok Live also launched a high consumption reminder, which is the first live broadcast platform in China to launch a consumption reminder.