How to innovate the marketing model of health insurance

Insurance Marketing Planning (Outline) Planning Theme: 1. Planning background II. Planning time 3. Planning objective 4. Competition leading group and division of responsibilities. Rule 6. List of promotional materials. Revenue estimation. Implement supervision. Activity summary 1. Increase enforcement. All teams should attach great importance to this activity, define the objectives and tasks, and call on all staff to take action. According to the requirements of the company's work meeting, each team must take the completion of the annual delivery target as its survival task, increase the number of visits, and ensure the completion of the competition target. 2. Take classified guidance and publicity, give play to the leading role of supervisors and elites, concentrate superior forces and implement key breakthroughs. Strengthen the sense of responsibility of supervisors at all levels, strengthen the assessment, the minimum target of full-time staff is XX yuan, and the minimum target of part-time staff is XX yuan. For those that have not broken zero for three consecutive months, the code will be cleaned up and will not be tolerated. 3. Supervisors at all levels should earnestly take responsibility, seriously hold the second effective morning meeting, and do a good job of accompanying, counseling and tracking. Resolutely put an end to negative language and its internal friction factors. All employees have only one voice at any time, and that is: resolutely accomplish the goal of XX million. 4. Strengthen the tracking of sales staff activities at all levels. The marketing manager tracks the supervisors above the branch every day, the lecturers and Yong Tuan are responsible for tracking the group manager, the manager is responsible for tracking the elites and excellent supervisors trained by the unit, and the supervisors at all levels are responsible for tracking the subordinates and establishing the tracking registration form. Through layer-by-layer tracking, the tracked object maintains high fighting spirit and passion every day, which drives the enthusiasm of all sales staff in the exhibition industry. 5. Have a good briefing. Hold a briefing meeting according to market demand and customer demand. You can also hold a family briefing meeting according to the requirements of business partners. Continue to carry out integrity service publicity and questionnaire survey to promote new products. By holding the above activities, partners can have more prospective customers and referees, make partners have goals, have high promotion probability, enhance the self-confidence of sales staff and improve the passion of partners. 6. Strengthen implementation and enhance the sense of responsibility and mission. Each team should cooperate with this promotion plan, formulate their own implementation measures, and decompose the goals into teams and responsible persons. Every three days, the company conducts an assessment on each team, and makes an analysis and summary. By strengthening the management by objectives, all employees can feel the sense of responsibility of being proud of completing the annual target and ashamed of not completing the annual target. Everyone takes action and will never stop until they reach their goal.