The mode of WeChat business is: WeChat business = consumer+disseminator+server+entrepreneur. Wechat business is based on WeChat's ability to "connect everything" and realize social sharing of goods, recommendation of acquaintances and display of friends circle. From the flow of WeChat business, WeChat business mainly consists of four parts: a perfect trading platform, marketing plug-ins, distribution system and personal sharing and promotion of micro-customers.
20 1 965438+1October1,"Electronic Commerce Law of the People's Republic of China" was formally implemented, WeChat business was included in the category of e-commerce operators, and consumers' rights protection had laws to follow.
The Status Quo of WeChat Service
According to the "Panoramic Survey and Development Strategy Report of WeChat Business Industry in China from 20 16 to 2020" issued by china electronic chamber of commerce WeChat Business Committee, by the end of 2016, there will be nearly 30 million employees in WeChat business, and the brand sales of WeChat business will reach 500 billion yuan, which will maintain a growth rate of more than 70% in 20 17.
According to the data in "20 16-2020 China wechat business industry survey and development strategy research report", beauty, knitting, maternal and child, big health and agricultural specialties occupy the main market share in wechat business.