Multi-party promotion of green consumption demand is strong
Recently, Mr. Li, a citizen of Yangzhou, bought a refrigerator with 60 1 liter, which is first-class energy efficient. The market reference price is 8699 yuan, and the local store activity price is 6649 yuan. After adding the government energy-saving subsidy, the price is 5985 yuan, saving more than 2700 pieces, which is equivalent to the refrigerator not using electricity in the future 10.
Ms. Guo, a citizen of Xuzhou, bought a set of household appliances, refrigerator, washing machine, 1.5 air conditioner and 75-inch color TV. It costs nearly 30 thousand for one person, and it is more cost-effective to buy it in sets. This group of home appliances was purchased in sets of 4, with a total market price of 29,896 yuan. After the enterprise subsidy is added with 10% government subsidy for green energy-saving household appliances, the price is 23 182 yuan, saving 67 14 yuan. I can use the money saved to buy a dishwasher and a water purifier. Ms. Guo said.
The reporter learned that on July 9th, Jiangsu began to distribute 200 million yuan of green energy-saving home appliances subsidies to residents in the province, covering more than 3,000 kinds of goods with energy labels in China, with refrigerators, freezers, washing machines and household air conditioners being 1 and 2 * * * 10 respectively.
In addition, Beijing, Hunan, Qinghai, Shanxi and other places have recently launched green home appliances to promote consumption activities, subsidized the purchase of green smart home appliances, and carried out trade-in activities to help the home appliance industry resume development and accelerate the formation of green consumption concepts.
Not only the home appliance market, but also new energy vehicles have become the focus of policy support. Previously, the Ministry of Industry and Information Technology and other four departments launched the activity of new energy vehicles going to the countryside, which lasted from May to 65438+February, and promoted the consumption of new energy vehicles in the form of various promotion subsidies.
The data shows that green consumption in key areas such as automobiles and home appliances is showing a rapid growth trend.
According to statistics, in June, the production and sales of new energy vehicles were 590,000 and 596,000 respectively, a year-on-year increase of 1.3 times. Vice Minister of Commerce Sheng said at the Consumer Expo held recently that the sales of new energy vehicles in China increased by 1.2 times in the first half of the year. One out of every four passenger cars sold is a new energy vehicle, indicating that the demand for consumption upgrading is very strong.
Previously, during the May Day holiday, the Ministry of Commerce monitored that the sales of green smart home appliances on key e-commerce platforms increased by more than 40%. During June18, the sales of green smart home appliances on e-commerce platforms increased significantly. Green, healthy and intelligent consumption is booming. An Baojun, deputy director of the Consumer Promotion Department of the Ministry of Commerce, said at a recent special meeting.
Policy efforts to accelerate market recovery
It is worth noting that from the central government to the local government, more policies and measures to support green consumption will take effect and drive the overall consumer market to accelerate its recovery.
On July 13, the executive meeting of the State Council proposed to accelerate the release of the consumption potential of green smart home appliances. On July 29th, the State Council executive meeting deployed measures to further expand demand, and proposed to extend the exemption of new energy vehicle purchase tax policy; Encourage local governments to give appropriate subsidies or discount loans to green smart home appliances and green building materials.
The Ministry of Commerce and other 13 departments issued the Notice on Several Measures to Promote the Consumption of Green Smart Appliances on July 29th, and put forward concrete measures from nine aspects, such as carrying out the national trade-in activities of green smart appliances, promoting green smart appliances to the countryside, optimizing the supply of green smart appliances, strengthening the recycling of used household appliances, and implementing fiscal and taxation policies.
The reporter learned from the Ministry of Commerce that next, in further expanding the consumption of automobiles and green smart home appliances, the Ministry of Commerce will also promote the introduction of supporting measures in light of local conditions.
Guan Lixin, a researcher at the Institute of Circulation and Consumption of the Ministry of Commerce, told the Economic Information Daily that with the support measures of various departments and local governments in the fields of green smart home appliances and new energy vehicles, it is expected that the bulk consumption of urban and rural household appliances and automobiles will accelerate, forming a higher level of dynamic balance between supply and demand, and driving the consumer market to further pick up.
Chen Lifen, a researcher at the Market Economy Research Institute of the State Council Development Research Center, also predicted in an interview with the Economic Information Daily that the bulk consumption of green smart home appliances and new energy vehicles will increase substantially in the second half of the year, effectively driving the market to pick up.
There is more room to promote industrial upgrading.
According to the analysis, the green consumption space in key areas such as automobiles and household appliances in China is vast, and the demand needs to be further released.
Market calculations show that the field of new energy vehicles has great potential. Liu Xin, an associate researcher at the Market Economy Research Institute of the State Council Development Research Center, analyzed in an interview with the Economic Information Daily that the market penetration rate of new energy vehicles increased rapidly to 13.4% in 20021year, and the production scale of new energy vehicles reached a new high in the first half of this year, with the market penetration rate reaching 2 1.6%. It is estimated that it will reach 30% in 2025 and the sales volume will be about 9 million, which will become an important consumption growth point.
For the home appliance market, Liu Xin analyzed that according to the historical sales data and update frequency, by 2025, about 300 million home appliances need to be updated. At present, the proportion of energy-saving products in household appliances such as refrigerators and washing machines has exceeded 80%, and air conditioners are relatively low. Under the guidance of green concept and the encouragement of green consumption related policies, it is estimated that the consumption potential of green household appliances such as energy saving and water saving is great.
Insiders also pointed out that promoting green smart consumption is conducive to promoting consumption upgrading, more in line with the direction of industrial upgrading, and driving the green transformation of the entire economy and society.
Guan Lixin analyzed that the development of new consumption, such as green and intelligence, is conducive to consolidating the momentum of industrial intelligence and green upgrading, driving the green development of the whole chain from production circulation to consumption recycling, and smoothing the recycling of resources. In Chen Lifen's view, the cultivation of green smart consumption will promote the green transformation of life cycle consumption, continuously expand the scale of green consumption market, and also promote the opening up of new space for green investment growth and the improvement of related infrastructure investment.
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