Previously, he began to study popular science in Tik Tok in his spare time. In just five months, his fans rose from 0 to 3 million. Today, his Tik Tok has more than 20 million fans, and more than 500 videos have been praised by more than 80 million, with an average of 6.5438+0.3 million people like each video.
Before he decided to engage in new media medical science popularization, Zhang Wenhe had been "lurking" in the treasure mom group for three months, so the content he sent always caught the real needs of the audience. During the day, millions of doctors are famous online at night. More and more doctors are becoming popular on the Internet, and they often have a large number of fans. Affected by the epidemic, health content became a high-frequency hot search this year.
The data shows that there are currently more than 500,000 doctors registered on the online platform. More than half of people are interested in webcasting and are willing to try it.
A survey data based on 10000 doctors shows that 62% of doctors' online time is related to medicine, and the cumulative time of online medical behavior reaches 15.2 hours per week. More and more doctors interact with doctors online.
However, doctors who touch the net are still very cautious about commercialization, and most doctors are resistant to commercial launch. Live reward, paid consultation and knowledge realization are the main means of realization. A survey in 20 19 shows that 92. 1% of the 9,000 netizens have watched health science videos, and more than half of them are willing to pay.