First, the necessary skills:
1. Understand the basic search mechanism and optimization.
2. Knowing art design is not necessarily proficient, but you must be able to do it.
3. Have a copywriting foundation, and it is best to write a beautiful text description.
4. Have some marketing experience.
Second, the job responsibilities:
1, responsible for the pre-launch preparations of Tmall franchisees;
2. Formulate the overall operation strategy and promotion strategy of the store to improve the click-through rate, page views and conversion rate of the store;
3. Track and evaluate the promotion effect, and put forward marketing improvement measures;
4, responsible for marketing activities planning (drainage, through train, drilling exhibition and other website promotion);
5. Be responsible for the theme planning of store advertising pictures, cooperate with the artists to complete the design and delivery of advertising pictures, and adjust and modify the pages.
Third, the job requirements:
1, more than 2 years experience in Tmall store operation, familiar with Tmall rules, experience in food or clothing category is preferred;
2. Proficient in various promotion tools such as through train, taobao guest and drilling exhibition;
3. Understand various promotion channels and methods, improve the effective flow of the store, and track, evaluate and optimize according to the promotion effect.
4. Experience in double eleven large-scale promotion activities;
5. Strong ability of data collection, collation and analysis. Be able to adjust operation strategy through data analysis;
6. Clear working ideas, strong organization, coordination and communication skills, proactive, and able to work under certain pressure.