Agricultural product sales plan 700 words 1
The basic feature of modern agriculture is the substantial increase of agricultural labor productivity. Agricultural products produced by one labor force can meet the needs of a dozen people or even dozens of people. Among them, the full and reasonable application of chemical fertilizers has played an irreplaceable role. The production and use of chemical fertilizer is the inevitable product of the development of agricultural production and scientific research to a certain stage. Only by widely using chemical fertilizers can we truly enter the stage of modern agriculture with high productivity.
First, plan
1, the annual sales target is _ _ ten thousand yuan.
2. Expand 50 dealer outlets.
3. Establish a well-known and good corporate image in this industry market.
Company profile:
The company has its own brand products, and at the same time sells fertilizer brands at home and abroad. For example, _ _ phosphate fertilizer of _ _ Industrial Development Co., Ltd., urea of workers and peasants, Yangfeng mixed Hefei and Sirte chemical fertilizer of Stanley Chemical Fertilizer Co., Ltd. take "helping farmers to increase their income and promote agricultural development" as their own responsibility, and with the innovative spirit of persistent exploration and courage to break through, continue to lead the technological progress of the industry, strive to be the pioneer of low-carbon agriculture, and contribute to building a conservation-oriented society and a new socialist countryside.
Business philosophy:
"gratitude"
Our headquarters is in Hebei, which is deeply loved by our customers. In order to give back to old and new customers and thank you for your kindness, we decided to set up a branch factory to meet the needs of farmers. With a grateful heart, we will better provide you with more professional services. "Integrity" 20__ year sales work plan Integrity is the foundation of an enterprise. Ensure to provide the most effective and high-quality fertilizer, shoddy and serve farmers wholeheartedly.
"Quick"
Provide fast door-to-door service. Enterprise salesmen provide you with on-site service at the fastest speed to ensure that you can get all kinds of high-quality fertilizers in time.
Second, the market analysis
2. 1, domestic environmental analysis
At present, the development focus of chemical fertilizer industry in China has been preliminarily determined, among which enterprise integration and reorganization will become the most important. From 20__ to 20 _ _, the domestic grain has been stable and high-yield for many years, and the utilization efficiency of chemical fertilizers in China has been gradually improved. It is predicted that the demand for chemical fertilizers will increase slightly before _ _ and 20__. According to the grain self-sufficiency rate of 98%, the demand for chemical fertilizer in 20__ year is about _ _ million tons, and in 20__ year it is about _ _ million tons.
2.2, analysis of farmers' consumption behavior
It is understood that at present, the annual output of chemical fertilizers in China is 1 10,000 tons (nutrient content), ranking first in the world. However, the existence of a large number of low-level and small-scale fertilizer production enterprises has affected the improvement of fertilizer production technology and overall quality in China. Relevant data show that the overall quality of chemical fertilizers in China is not optimistic, and major events such as counterfeiting and false propaganda occur from time to time, and farmers' overall satisfaction rate with the quality of chemical fertilizers is not high.
2.3, swot analysis
As a self-employed young enterprise, it has incomparable advantages and great development potential. However, because the company is in its infancy, it also faces many challenges.
Agricultural products sales plan 700 words 2
I. Market analysis
For life, agricultural trade has become an indispensable necessity for people. Agricultural trade, a simple but very important word, has become a part of our life. People's three meals a day are closely related to it. However, the competition in the farmers' market in this city is becoming more and more fierce, which not only has the problems of large population and large demand, but also is prone to price fluctuations. It has had a great impact on people's lives. This is an important challenge for the urgent need to improve the development level of farmers' market in Huiji District and improve the farmers' sales system.
Second, the marketing object analysis
Sales target: the vast number of residents in this city
Total number of sales promotion: the total number of residents in this city.
Target demand analysis
(1) Maozhuang farmers' wholesale market has a great influence on local residents in Maozhuang. Farmers' daily needs are basically purchased from local farmers' markets. In their minds, the Maozhuang agricultural wholesale market in this city has always been one of the important factors affecting their current living standards.
(2) Most of the agricultural products needed by residents in this city are purchased from Maozhuang Agricultural Wholesale Market, which actually meets the needs of most residents in Huiji District and becomes a key part of the development of Huiji District.
(3) There are many universities in the North University Town of this city, resulting in a large increase in the local population, and the demand of farmers in Huiji District has greatly increased. The situation of Maozhuang agricultural wholesale market needs to be improved urgently.
Third, the marketing field and personnel:
(1) Field analysis of marketing market: Huiji District has a large and concentrated population, and the demand for agricultural products is large and obvious.
(2) Sales staff: In order to better understand the demand for farmers in Huiji District, we can check the current population distribution in Huiji District according to the map, and then arrange appropriate personnel to investigate the trading volume and prices of farmers in various places, and make detailed records, so as to infer the development of farmers in various places.
(3) Personnel arrangement: make reasonable arrangements for different situations in densely populated areas, give more personnel to investigate and visit places with large population and great demand, and reduce the number of investigators in places with relatively small population and small demand.
Fourth, publicity and marketing:
Publicity theme: Enjoy green food and create a better life.
Marketing tenet: reasonable operation, safety guarantee and first-class service.
Marketing purpose
(1) Personnel recruitment: Considering the difficulty of sales in a wide area, a large area and a large population, there is no need to set too high requirements for personnel sales. You can recruit from local people or arrange a person in charge in each area, but you must have clear ability and be competent for sales-minded personnel.
(2) Personnel training and experience exchange: In the period of talent shortage, some personnel training can be carried out to increase the knowledge, ability and sales concept of sales personnel to meet the demand for talents. At the same time, it can also increase the contact of local people, form a unified management system, make different adjustments in different periods, meet the needs of local farmers, and ensure the exchange of experience between local people.
V. Marketing preparation:
(1) Make an overall analysis in advance and formulate detailed promotion planning steps.
(2) coordinate the relationship between members and boost morale!
Sixth, the promotion stage:
(1) Fixed-point publicity: set up local agricultural sales outlets in various places, and publicize them at the same time, allowing comments and suggestions.
(2) Publicity and promotion: Farmers' fairs can be held regularly in various places, so as to increase the publicity of farmers' trade, strengthen the brand quality of farmers' trade, and ensure that farmers' trade is pollution-free, safe and reliable. Attract more consumers to watch, thus increasing sales.
Marketing strategy: focus on grasping the psychology of the sales target.
(1) First of all, it gives people a sense of closeness and easy contact in sales, which lays a good foundation for the following sales.
(2) Sales can be detailed, but not too complicated and easy to understand. When selling, you can also take out some samples of agricultural products to introduce, which is easier to understand.
(3) If the sales are successful, the sales staff can leave their own contact information, and if they have any questions or suggestions, they can give us feedback, so that we can adjust them in time and ensure the service.
Eight, marketing planning stage
(1) Collect and sort out the latest subscription situation of local leaders every month.
(2) hold a local meeting once a month to solve the problems encountered in the promotion.
(3) Hold a group meeting once a month to encourage the team and Qi Xin to work together!
Nine. after-sales service
We can conduct regular surveys, collect the opinions of customers all over the country in time, make reasonable adjustments, ensure the supply of farmers, provide safe, reliable and perfect services, and achieve first-class pollution-free and pure green food.
Agricultural products sales plan 700 words 3
With the continuous improvement of people's living standards, the requirements for the quality of agricultural products are getting higher and higher, and high quality and good price are becoming a new consumption trend. To achieve high agricultural efficiency, we must achieve high-quality agricultural products and implement the high-yield and high-efficiency strategy of "high quality and good price". Introduce it. Cultivating and popularizing high-quality agricultural products is an important product marketing strategy to seize the market. Eliminate inferior varieties and backward production technology, fight a quality turnaround, win by quality, and make a fortune by Excellence.
First, low-cost strategy.
Price is the magic weapon of market competition. The lower the price of agricultural products with the same quality, the stronger the competitiveness. Production cost is the basis of price. Only by reducing costs can the strategy of price competition be implemented. To enhance market competitiveness, we must implement the strategy of "low cost and low price". New technology. New varieties. New technology. New machine. Reduce the input of production cost and improve the output rate; It is necessary to implement large-scale and intensive management of agricultural products, strive to reduce the production cost of unit products, support low prices with low costs, and seek economic benefits.
Second, the big market strategy
The sales of agricultural products should be based on the local market, pay attention to the surrounding markets, focus on the big markets at home and abroad, seek sales space, open up blank markets and seize big markets. To develop agricultural products market, we should establish the concept of big market, implement product marketing strategy, determine the sales area of products, and produce marketable products according to the consumption habits of sales areas.
Third, multi-variety strategy.
The diversification of consumption demand of agricultural products determines the diversification of production varieties. A product should not only have multiple qualities, but also have multiple specifications. Introduce it. Develop and promote a number of well-known brands. Very special. Very good. New. Rare varieties, with new varieties, guide new demand and open up new markets. According to the market demand and customer requirements, the production is marketable. Products of various specifications, such as crabs producing large crabs and watermelons producing small melons. It is necessary to implement "multiple varieties". Multi-specification. Small batch. Large-scale "strategy, to meet multi-level consumer demand, all-round development of the market, to resolve market risks, improve comprehensive benefits.
Agricultural products sales plan 700 words 4
First, optimize and improve the quality of agricultural products.
Many agricultural products, such as _ _ grapes, _ _ rice and _ _ notoginseng, are of outstanding quality due to climatic or geographical factors. However, it is far from enough to enter the high-end market with such quality, and it is necessary to further improve breeding improvement, planting technology and processing standards.
For example, most fruit farmers know that more than 26 kinds of pesticides need to be sprayed to ensure that apples are free from pests. Can such apples be accepted by high-income people who pay special attention to health? Everyone in the industry knows that an apple needs 147 tests for export, but there are almost no apples sold in China. Nowadays, food safety is very concerned at home and abroad. In particular, the media have reported poisoning incidents caused by excessive pesticides and heavy metals. As producers and operators of agricultural products, if they want to make greater profits, they must never eat the roots of their ancestors and the local special environment, and strengthen the improvement of varieties, including appearance, taste and taste.
For example, the high-quality eggs developed by _ _ Group are stocked in the Woods in strict accordance with the standards of organic food. Hens grow up eating insects and drinking mountain spring water in Shan Ye. Because the original ecological environment has been maintained in the production process, the quality, color, taste and marketing content of organic eggs have been greatly improved. In the _ _ market, an egg is sold to 4 yuan, which is 10 times that of ordinary eggs.
Therefore, in order to get rid of low-value agricultural product operators, we must try our best to make the quality different and outstanding, so that it is possible to sell the price dozens of times higher than that of ordinary products, and the quality reflects the value. This is true.
Second, the product structure packaging
Generally, we find that most agricultural products are rustic and lack the feeling of making people shine. Many products are packed in plastic bags or corrugated boxes, and the origin and brand name are gone. In fact, such packaging often makes people feel low-grade. How can such a product make high-end consumers like it? The packaging of products should match the excellent quality of products, so as to complement each other and shape the brand value. It is found that 60% of the value of a product comes from packaging, because consumers sometimes don't understand the essence of the product, and often feel it with the help of packaging image, text description and vivid display, which is ignored by many agricultural product operators.
The domestic organic enterprises and organic farms I serve suggest that they take the lead in using both Chinese and English in the packaging of organic vegetables, explaining that organic food does not contain pesticides, pesticides, bio-organic fertilizers and other instructions, so that consumers can immediately understand what organic food is and what its benefits are, and dispel consumers' doubts about buying, so they have achieved good results, with monthly sales of more than 300,000 in _ _ area alone. At present, most organic food production enterprises have printed various certification marks on their packaging, rarely indicating the characteristics and detailed information of the products, and missed the most direct and lowest-cost communication opportunity with consumers.
In fact, the packaging of agricultural products can be roughly divided into inner packaging and outer packaging. For the outer packaging, in addition to the green color commonly used in agricultural products, you can also use colors such as orange, yellow and red to symbolize sunshine, taste and life. Try to design vivid images on the front of the packaging so that consumers can see them from 5 meters away, while on the back of the outer packaging, you can use pictures with words to explain. Introduce the source, history, origin, culture, characteristics, nutritional components, eating population, eating methods, etc. More importantly, introduce the remaining differences, and the text of the corresponding manufacturer and contact information will be reduced accordingly, because this is not the main information that consumers pay attention to. The material of the outer packaging can boldly adopt some special materials according to the texture of the product, such as pottery pots, cowhide bags, porcelain and so on. , thus highlighting the image and highlighting the value of agricultural products.
For internal packaging, it is necessary to make some exquisite folding pages and brochures, or small handicrafts to introduce the cultural background, natural environment and customs of the products and places of origin, so as to deepen consumers' understanding, trust and goodwill towards the products. For example, apple manufacturers can print some scientific common sense and folk proverbs on the wrapping paper for packaging apples: apples detoxify, and eating apples every day keeps the doctor away. When consumers eat apples every day, they will strengthen their reuse behavior.
Of course, for high-end people, it is necessary to write down the reasons for buying and the unique selling points on the packaging in order to explore the specific products in depth.
Third, explore the bright spots of selling high prices.
Good products will be called out, and this is the main reason why many high-quality agricultural products are not sold well now. A distinctive advertising appeal can attract consumers' attention and stimulate their buying impulse. For example, the organic flour produced by _ _ _ is made of a millstone, and its taste and nutrition are not lost. I immediately drew a line with ordinary flour. Other flours are ground by machine, and mine is mixed with traditional stone mill, so consumers will be very curious. After all, this kind of flour is rarely eaten now, and the benefits of this technology are highlighted. The taste is better, and the purchase benefit of wheat nutrition is retained. Of course it is highly recognized by consumers. The price is five times more expensive than ordinary flour, but it is sold out of stock, which is in short supply.
Therefore, to shape the reasons for selling high prices, we must explore the characteristics of agricultural products themselves, as well as the local natural environment and cultural background to appeal, and try to highlight the characteristics that people have no reason, people have their own skills, and people have different characteristics. For example, an enterprise raises chickens in the mountains, which is called "running pheasant". Consumers are very fresh when they hear such names. And ask them to go to the mountains to catch chickens, but these chickens are similar to pheasants, not in trees, not in mountain streams, and not so easy to catch. However, many people enjoy it, and they don't regard catching chickens as hunting. The enterprise has also achieved good economic benefits, because his chickens are just not like others.
Enterprises engaged in product management should find ways to explore and shape the unique value of products and spread it out, so as not to be afraid of no market.
Agricultural products sales plan 700 words 5
Agricultural product distributors are more concerned about the interests of their own enterprises. As a distributor, you may wish to look forward to the situation that your own value and the value of farmers grow together. From the perspective of farmers, it is an important way to pursue the same value for both sides by thinking about farmers and calculating detailed accounts for farmers. Agriculture relies more and more on agricultural resources, and the agricultural resources industry has ushered in spring. However, at present, the supply of agricultural materials exceeds demand, and the competition is fierce. How to win in agricultural marketing?
Sales skills and methods of agricultural products marketing
First, give priority to the consideration of farmers. From the farmers' point of view, doing detailed accounts for farmers is the correct idea and the pursuit of the growth of both sides' value.
The second is to have the thinking of daring to expose "defects". In the marketing process, dealers might as well boldly expose their "defects" and introduce the performance and precautions of various agricultural materials to farmers realistically. In particular, a new pesticide and fertilizer should not always talk about selling melons, but should guide farmers technically, inform users of the advantages and disadvantages of new products, and choose corresponding agricultural products for farmers, rather than just considering their own marketing profits.
The third is to change the object and "guide" farmers' thinking. The price of agricultural materials is rising. When purchasing agricultural materials, many farmers should take the initiative to understand the situation of farmers' use of agricultural materials, let them talk about their feelings, talk about some situations and problems in the use of agricultural materials, find out their characteristics, and then gain the trust of farmers, introduce the performance of some new products to farmers, and try their best to provide some choices, not just talk about concessions, and introduce more farmers after use.
The fourth is to change the thinking of waiting for guests in the past. Some large chemical fertilizer and pesticide production enterprises, through some intermediate distributors, have carried out agricultural materials experiments and demonstrations in rural areas, which have received good social response. They teach farmers to use technology by hand, and conduct comparative experiments in the field, so that farmers can see and feel it, which is welcomed by farmers.
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