Chapter 1: Overview of hospital propaganda work in 2000. Hospital propaganda work has been highly valued by hospital party committees and hospital management departments. With the cooperation of all departments and correspondents in the hospital and the cooperation of Qi Xin, a general practitioner, the Propaganda Department closely focused on the two themes of keeping party member's advanced education activities and the hospital management year activities and the propaganda plan formulated at the beginning of the year, overcoming the difficulties of heavy tasks and high requirements, and working overtime for a long time. For hospitals, the hospital image is the vitality of the hospital. Without a good image, there can be no good economic benefits. Various media include television, newspapers, radio, websites and so on. The promotion of the overall image of the hospital can not be separated from the support and cooperation of the mass media. We cooperated with TV stations to set up special columns, set up special columns in party newspapers, record special programs, set up internet sites, design unified signs and other forms to increase social propaganda. At the same time, combined with the two major themes of party member's advanced education and hospital management year, the characteristics of hospital experts, technology and equipment, especially the new measures and achievements of experts' expertise, medical technology and scientific research achievements, were emphatically publicized to the society, so that the society could learn about the hospital in multiple ways, which not only reduced the blindness of the masses in seeking medical treatment, but also effectively established the hospital as a patient-centered and strived to meet the multi-level and diversified medical needs of patients, which not only expanded the social benefits of the hospital, but also increased the economic benefits of the hospital. This paper summarizes the propaganda work of our hospital in 2005.
First, establish a variety of foreign media networks, expand the field of publicity, and enhance the overall image of the hospital. 1. TV Media Publicity (1) co-organized the column "Friends of Health" with TV stations. column
The purpose is to convey health to the audience, let the audience know health, understand health and have health. This column not only introduces the medical experts in our hospital, but also publicizes the nursing quality, testing equipment, medical environment, medical support for rural areas, etc., and achieves the overall publicity purpose of the hospital's comprehensive strength. This column has been broadcast for 35 issues, and this year 16 issues have been produced. The content of the column covers all specialties of internal medicine, surgery, gynecology, pediatrics and other departments. Due to the difficulties of short shooting cycle, strong professionalism and few producers, this column was interviewed in the ward many times and followed up at the patient's home. At the same time, the shooting scope of the column was extended to the surrounding township hospitals, and the ratings of the column were continuously improved, which was well received by the society. (2) Xiaogan Medical News Sub-column is set up in Xiaogan News Column of Xiaogan TV Station, which mainly introduces TV news reports on new business, new technology, administration and medical ethics in our hospital. At present, 84 issues have been broadcast, and 72 TV news articles have been sent this year. Xiaogan News, as a brand column of Xiaogan TV Station, is highly concerned by the municipal government and the broad masses of the people, with extremely high ratings. Such a large amount of news in our hospital was broadcast in Xiaogan news, which made the hospital achieve good social and economic benefits. (3) Actively contact the news columns of provincial TV stations, such as news time and space, science and education news, and broadcast 30 hospital news on provincial TV stations through mutual exchange, which greatly improved the visibility of our hospital in the whole province. The TV news of "7.22 medical rescue for major poisoning incident" was broadcast on CCTV. 2. Press media publicity (1) Xiaogan Daily Science and Education Edition opened a column of "Famous Doctors in Famous Hospitals", with a newsletter of 2,000 words in each issue, mainly introducing medical experts in various departments in the form of illustrations and a quarter of a page. At present, issue 10 has been released. (2) A column entitled "Health Guide" was published in Xiaogan Evening News, focusing on hospital outpatient service, specialty features, convenience measures, 999 first aid, etc., in order to increase the number of outpatients, and published 24 issues throughout the year. (3) Jointly operated with Xiaogan Radio & TV News, the Friends of Health column was launched in Xiaogan Radio & TV News, and the program content and current guest experts were introduced to the general public before the program was broadcast, which greatly improved the ratings of TV programs and became a brand column for the masses to understand health knowledge. (4) Use Xiaogan Daily, Evening News and other propaganda positions to publish articles and photo news *** 12 1, 7 provincial newspapers and Health News 1 news. (5) Actively participate in the selection of health promotion news works in the province. Three of them won the first and second prizes of Provincial Health News respectively. 3. Perfecting and popularizing Xiaogan Health Network has been one year since it took over the website production, and the content of the website has been continuously enriched. At the same time, various media platforms were used to publicize the hospital website and increase the number of website visits, and an expansion meeting of health network construction was held. According to statistics, the website ranks by leaps and bounds, especially the health forum is very popular, and many suggestions and questions have been affirmed and recognized by hospital leaders. Since 1 year, 490 news articles have been uploaded, and forums have posted 16748 articles, with 73xxxx registered members and the click rate of 126 12xxxxx. The normal operation of the website has created a network platform for hospital information exchange and become a window for hospital leaders to communicate with hospital employees. 4. Organize to participate in radio hotlines and love rescue programs.
Second, strengthen the publicity in the hospital and build a publicity and operation platform in our hospital.
1, Xiaogan medical news highlights the cultural characteristics of the hospital. Starting this year, Xiaogan Medical Journal was changed into a medical cooperation group newspaper. In order to run Xiaogan medical news well, upgrade to a higher level and highlight the cultural characteristics of the hospital, this year's editors of medical news used their brains and thought of many ways to set up party member Advanced, Hospital Management Year, Doctor Forum, Angel Style, Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Outpatient Service. We also received 5xxxx propaganda drafts from the cooperative member units such as the Municipal Rehabilitation Hospital, Yingcheng People's Hospital, Yingcheng Chinese Medicine Hospital, Hanchuan, Guangshui, Anlu and Yunmeng. The medical news was published in 1 1, with 37xxxx articles and 58 pictures. Has been promoting the principles and policies of medical institution system reform in the new period, and spreading health knowledge. 2. The design and production of curtain walls and signs in hospitals are unified and standardized. In order to create a clean, warm and culturally rich external environment for patients and employees, and constantly sublimate the cultural connotation of the hospital, this year we followed the principles of overall planning, overall layout, unified color, humanized design, and strict economy in design, focusing on creating a sanitary city, party member's advanced nature, hospital management year, health education in infectious disease hospitals and wards, various medical academic reports, and selecting doctors for patients. 3. Creative Planning This year, we have planned the publicity work of party member's advanced education, the hospital's participation in the rescue of the 7.22 mass poisoning incident, no holiday clinic, sub-health physical examination, diabetes day education, etc., and independently produced 6 feature films, science and education films and slides, which achieved good publicity results.
4. Various publicity manuscripts have been completed, including 16 series reports on advanced education in party member, Mu party member's advanced deeds report materials, Xiaogan Yearbook, etc. 5. Organize and participate in various cultural activities, such as the city's revolutionary song chorus to welcome May Day, the literary evening to welcome July 1st, etc. , is spent in a busy schedule. Looking forward to next year, I think that only by constantly exploring new publicity fields, improving the publicity platform in the hospital, doing a good job in the construction of publicity teams and raising publicity awareness can the publicity work next year reach a new level.
Chapter II: Summary of Hospital Propaganda Work Our hospital is a century-old hospital and the only "third-class first-class" hospital in Xiaogan, which is quite famous. In today's fierce medical market competition, it is necessary to innovate hospital propaganda work, provide a good public opinion atmosphere for hospital development, stimulate the reform consciousness of employees and create a harmonious doctor-patient relationship. 20 10 with the close cooperation of various media, the publicity work has shown a good trend, and various creative planning and publicity have emerged one after another. It not only improved the image of the hospital, but also enhanced its reputation and promoted its sound and rapid development. The work results are summarized as follows:
(1) Publicity to the outside world 1, newspapers and media publicized that on the one hand, we selected elite soldiers and upgraded propaganda equipment; On the other hand, we reward and encourage the correspondents of various departments, reward the diligent and punish the lazy, arouse their enthusiasm, really put the propaganda work in the first place, make the talents flow to the propaganda, ensure the propaganda with funds, and publicize the policy tendency, and achieved good results. Xiaogan Evening News published 52 issues of Xiaogan medical news, and the hospital disseminated 266 articles. Huaiyin Weekly published 50 issues with 190 news. Xiaogan Daily and Evening News published 45 news articles and 5 provincial magazines. Seven Xiaogan daily newspapers, three Xiaogan evening newspapers and two Huaiyin weekly newspapers were founded, including the documentary of inspection and prevention work, the ten-year evening paper, hospital culture and medical quality. In the selection of provincial health propaganda news works, 1 won the first prize, and 7 won the second and third prizes. In learning, prevention and supervision, medical quality inspection and other activities. It is always the first time to let the participating leaders know the latest developments of the hospital and get favorable comments. Throughout the year, Xiaogan Health Network was continuously maintained and promoted, and 628 news articles were uploaded, with a click rate of more than 20,000 times. The 20 10 version of Xiaogan Health Network has been launched, and the new website is full of atmosphere after revision.
Practical and fully functional. 2. Publicity of radio and television media: We aim at outpatient clinics and front-line medical staff, and make the material more vivid and the content more vivid through diversified forms and reports. Grasping the key shots, the hit rate is naturally guaranteed, and the city TV station broadcasts 42 news. Actively participate in the cooperation between Xiaogan radio station and the program "hotline for professional conduct", and talk with the audience about the hospital. 3. Online media publicity is responsible for browsing Sina, Netease and other major websites throughout the year, focusing on Xiaogan Huaiyin Forum and Xiaogan Municipal People's Government portal website. Pay attention to the positive and negative evaluation stickers of the hospital in time. If you find that you need praise, contact the parties or departments in time. If you need to use stickers to explain the situation, please ask the hospital leaders in time and explain the reply to the netizens as soon as possible. Huaiyin Forum set up a column, focusing on promoting famous doctors and departments in hospitals.
(II) In-hospital publicity This year's hospital newspaper combined with the actual situation of the hospital, fully reflected the hospital's management objectives and service concepts in the publicity work, and also cooperated with the characteristics of hospital work in different periods to do a good job of phased publicity. For example, special edition of hospital Spring Festival culture, column of cooperation group, workers' congress, study prevention, nurse's day, etc. 13 special edition. In the whole year, 446 articles were published in 13 issue of * *. College newspaper * * * received 52 propaganda articles from medical group units. In this year's provincial health propaganda news works selection, our hospital newspaper won the provincial hospital newspaper good page award. Hospital signs are designed in a unified way, and old signs are updated. The signboard of the operating building is made and installed quickly, with high quality, and the engineering effect has reached the first-class level in the province. Made 12 presentation slides and 3 TV feature films, and achieved good publicity results. Make 2 special photo albums. Make full preparations for major activities such as hospital study, prevention, striving for Excellence, and professional ethics evaluation, and collect data reports and files after inspection.
(3) Strengthen the construction of hospital culture, compile ten-year news reports of central hospitals in this city, and make exquisite hospital publicity albums. Design and produce 5900 inpatient health guides and brochures for various departments. There are 0/22 large billboards, 0/89 small billboards, 20 slogans, 0/29 cloth labels, 0/863 small signs, 5 business cards, 293 prizes and trophies in the design institute. The standard manual of hospital VIS image recognition was compiled, and the meaning, image and color of the new hospital emblem were interpreted in a new way. The 3D animated version of the hospital emblem was introduced, and the hospital paper cups and staff cards printed with the new school emblem were made. A three-dimensional statue of Dr. Yang, the founder of the hospital, was designed and made. Organize and participate in various cultural performances, cooperate with the publicity of hospital inspection, party member education and hospital cultural life, and regularly make 9 hospital publicity windows. In the new year, we strive to overcome the shortcomings in all aspects, do a good job in all aspects, and make new achievements in the propaganda work of our hospital!