The industry believes that in the past, BOE's business was mainly oriented to B-end, and the experience of ordinary consumers was not profound, and most of them were "cold" and hard technology brand images. Today, BOE has built a "Smart Life Experience Hall" in major cities across the country, which has narrowed the distance with young people in the form of interaction and tide play. What is actually reflected behind it is that BOE is making every effort to increase the Internet of Things business in addition to the traditional To B display panel business.
When hard technology began to "sell cute"
It is reported that Shenzhen BOE's "Smart Life Experience Hall" activity is the last stop of BOE's annual brand tour after Beijing Qianmen Street, Chengdu Chunxi Road Pedestrian Street, Hefei Xincheng Plaza and Shanghai Global Port.
Through the cutting-edge technology integrating display, sensing, artificial intelligence, Internet of Things and other software and hardware in the "Hello BOE" beautiful life museum, the activity showed innovative scenes such as smart home, smart health, smart transportation, smart office and smart culture museum in people's "twelve hours" daily life, and felt the fantasy of future technological life.
In the smart home experience area, visitors only need to "lie" on the bed and trigger the pressure sensing device on the pillow, so that your bedroom can be transformed into starry sea of clouds, cosmic galaxy, tropical rain forest and other scenes through 49-inch ADS unbounded splicing. In the smart health experience area, visitors can get real-time health data such as speed and strength on the ultra-high-definition screen by participating in sensor fighting games. At the same time, the projection interactive wall also shows BOE's all-round and full-cycle health management platform based on personal health management, community health service and digital hospital diagnosis and treatment. In the intelligent traffic experience area, the "window of wisdom" displayed by transparent organic light-emitting diodes integrates display and dimming, allowing people to switch functions such as watching movies, entertainment, dimming and shading at any time during the journey. It is reported that this series of intelligent window dazzle products have been recently applied to the first maglev train with a top speed of 600 kilometers per hour in China.
In the smart office experience area, Fang Xin's 5376 ultra-high partition mini LED backlight intelligent all-in-one machine attracts attention. By integrating the top ten AI innovative technologies, we can seamlessly switch three major scenes of office, conference and painting, bringing people an intelligent and efficient new office experience. In the wisdom culture experience area, BOE screen with paper-like eye-protection display technology is adopted, which makes the electronic screen present the world famous paintings's exquisite brushwork and real paper-like texture, and with the intelligent interactive program in the background, works of art are "alive" again. At the exit of the exhibition hall, a naked-eye 3D immersive space is built with LED panoramic screen, where visitors can write messages and blessings.
Such a vivid and interesting form and real experience have also attracted many young people to interact on the spot. At the same time, with the help of more vivid interactive display, the cold and distant scientific and technological products in people's hearts have a real touch of temperature and feel the changes brought by technology to life.
Accelerate the transformation of the Internet of Things
It is worth noting that thanks to the global display panel boom cycle and the company's years of technology accumulation, market share improvement and Internet of Things transformation, BOE has just handed in an "amazing" report card.
On the evening of August 30th, BOE Technology Group Co., Ltd. released the 20021semi-annual report. In the first half of the year, its operating income exceeded 1000 billion yuan, reaching 107285 billion yuan, up by 89.04% year-on-year. The net profit attributable to shareholders of listed companies was 65.438+02.762 billion yuan, a substantial increase of 654.38+0023.96% year-on-year; After deducting non-recurring gains and losses, the net profit attributable to shareholders of listed companies was1166.2 billion yuan, and many achievements reached record highs.
According to the data of Qunzhi Consulting, in the first half of 200212002, BOE ranked first in the world in five mainstream markets, such as LCD smartphones, tablets, notebooks, monitors and televisions, and one out of every four display screens in the world came from BOE.
Accordingly, after the previous continuous increase, the panel price began to show a certain correction. For example, since June this year, the price of 55-inch LCD TV panel has declined, and it has fallen from a high point 1 1%.
This also shows that although domestic panel leaders, including BOE, have occupied a high market share and discourse power, they can get rid of the periodic violent fluctuations of the original large-size panel prices to a certain extent, but the periodic fluctuations of the panel industry are still inevitable. In order to get rid of this cyclical property completely, the transformation of the Internet of Things has become a realistic option.
At the same time, with the accelerated development of 5G and ultra-high-definition technologies, display scenes such as car entertainment, driving navigation, outdoor display, paperless medical care, intelligent education and online conference are also rapidly emerging. At the same time, with the application of new display means such as 8K ultra-high definition interactive display, lifting screen, transparent screen, touch screen, VR/AR/MR, holographic imaging, projection splicing and touch interaction, commercial display is becoming a trillion-dollar blue ocean in the full display industry chain.
Chen Yanshun said that the logical orientation of BOE's IoT transformation strategy is to combine the display technology, sensing technology, system device technology and intelligent manufacturing capability accumulated by BOE in the field of semiconductor display for more than 20 years with artificial intelligence, big data and cloud computing, so as to create a software-hardware integrated and system-integrated solution and empower the application scenarios of Qian Qian's IoT. This is a huge cake with unlimited imagination.
It can be said that the "Smart Life Experience Hall" of this event is a concentrated display of BOE's latest achievements in the transformation of the Internet of Things in recent years; Holding this kind of fresh and interesting innovative brand marketing activity close to young people is an active "breaking circle" for hard technology brands like BOE. At present, the effect of "breaking the circle" remains to be seen, but it represents an attempt and direction of BOE. In the future, BOE's products will increasingly enter the daily life of the public. What is hidden behind it is that BOE gets rid of the single "panel" attribute to show the "ambition" that the terminal can empower thousands of scenes.