Today, Watson's business has spread all over 13 countries and regions, serving millions of customers every week.
Its stores are located in China, Hongkong, Taiwan Province Province, Singapore, Malaysia, Indonesia, Thailand, Macau, Korea, Philippines, Turkey, Estonia and Slovenia.
Watsons in Taiwan Province Province was founded in 1987. By March 30, 2006, there were 386 head offices with more than 4,000 employees, ranking first among Asian countries.
Mainly selling beauty, health, fun three categories of goods.
Watson's vision is to become the first choice store in the eyes of consumers all over the world, providing rich commodity selection, preferential prices, high roaming shopping environment and convenient and practical consumption information.
Watsons
/kloc-More than 0/00 years ago, Watsons was founded in Guangdong Province in the south of China. In the early years, Watsons was called Watsons Pharmacy, which was famous for its poor people. 184 1 year, Hong Kong became a British colony, and Watson's pharmacy moved south, and since then it has grown synchronously with Hong Kong. After moving south, Watsons quickly diversified, began to produce water and medicines, and expanded its retail business.
In 1970s, the relationship between Hutchison Whampoa and Watsons became increasingly close, and finally Hutchison Whampoa completed the acquisition of Watsons subsidiary business in 198 1. Watsons Group is a branch of Hutchison Whampoa Group, which owns Watson's stores, Baijia Supermarket, Fengze Electric Appliances, ice cream, distilled water, beverages and other manufacturing industries and satellite information services. This is a group with a long history and famous quality. Watsons Group has always attached importance to quality, and is committed to providing high-quality shops and shopping facilities and a wide range of products to all parts of Asia to meet the changing needs of consumers, thus changing the face of retail and supplies manufacturing in Hong Kong and Asia.
As we all know, the domestic retail industry is booming and competing with each other, and local brands need to develop, and foreign brands need to come in and share a piece of the action. Effective procurement, low-cost logistics and powerful terminals are the three magic weapons for retail industry to win. In the face of fierce competition, Watsons bypassed the trap of price war. Based on years of observation and analysis of the Asian market and a hundred years of marketing experience, it is found that the Asian economy has grown rapidly in recent years, and people's requirements for quality of life are getting higher and higher. Traditional sales only stay at the stage of letting consumers buy, and only pay attention to goods. In the increasingly mature commodity economy, consumers not only buy goods, but also enjoy shopping, pursue intangible values of goods, such as brands and services, and finally reach the highest level of consumption, that is, generate brand loyalty through the recognition of corporate culture.
Undoubtedly, Watson pursues the latter. Its personal care shop takes "exploration" as the theme and puts forward three concepts of "health, beauty and fun" to help people who love life and pay attention to quality shape the unity of inner beauty and outer beauty. In China, Watsons is the first store with "personal care" as its business philosophy, and its unique and accurate market positioning is refreshing. The target customers of the store are women aged 18-35. They pay attention to individuality and have strong spending power, but because of time constraints, they don't like to go shopping in big supermarkets and pursue a comfortable shopping environment. "This is very in line with our positioning." Tan Lixian, director of Watsons Group and general manager of China, said.
Now people call Watsons one of the personal goods stores. The main products are skin care products, cosmetics, imported food, medicines and so on.