[Promoting the sustainable and healthy development of enterprises with excellent corporate culture] The importance of corporate culture

This paper discusses the significance of excellent culture to the construction of excellent team and the role of excellent culture in the construction of enterprise humanistic thought. Then put forward what efforts should be made to promote the healthy development of enterprises and develop excellent corporate culture. Corporate culture; Enterprise development; Enterprise construction

First, excellent culture is the guarantee of excellent team.

Excellent culture has a clear guiding role for the development of enterprises, and good cultural ideas have a good promoting role for enterprises. The cultural construction of enterprise leaders and management is the core of enterprise development. We should persist in doing ideological education for a long time, and use rich propaganda means to educate enterprise employees, so that they can clearly understand the situation at the ideological level, improve their understanding, and examine the realistic situation of enterprise development with a more realistic and scientific eye. In the face of development opportunities, we can unite and go forward bravely, and when it is difficult, we can face it with a different attitude. Furthermore, excellent corporate culture has a significant incentive effect on enterprise members. The establishment of enterprise culture usually emphasizes people-oriented management thought, defines enterprise goals and implements work responsibilities. How to form enterprise consciousness under the care of unified enterprise culture. Enterprise group consciousness can effectively improve the sense of responsibility and dedication of all employees. Make reasonable restrictions on the thoughts and behaviors of all employees. Enterprises need to develop, stagnation means backwardness, and the development of enterprises needs to continuously inject new strength. The source of emerging power lies in the maturity of corporate culture. On the other hand, corporate culture also has a very significant cohesive effect on enterprise members, which can closely link enterprises and employees and form employees' sense of security and belonging. Excellent corporate culture construction is the spiritual banner of enterprises, which can make people's subjective initiative play as much as possible. Cultural infiltration in all aspects of enterprise production and operation can make employees gradually form a strong psychological set, dominate individual behavior through subconscious, and integrate individual behavior into the collective. The same belief has increased the centripetal force and cohesion of the enterprise. This kind of psychological strength can produce considerable material strength, so that enterprises can be more fully prepared to face the test of market economy, make rational planning, develop steadily, and constantly enrich and expand their own economic strength.

Second, excellent corporate culture can lay a good humanistic thought.

(1) adhere to the people-oriented ideology. The difference between enterprise culture and pure administration lies in that it adds more people-oriented factors, so that people's enthusiasm, consciousness and creativity can be fully exerted. Therefore, in the construction of corporate culture, employees' psychological needs, emotional needs and development needs should be reflected more, and the guiding function, incentive function and cohesion function of corporate culture should be given full play, so that the needs of employees and enterprises can be integrated. In the process of showing corporate culture to the outside world, we should put the needs of customers first, and establish corporate brand planning strategy, cost management strategy and service management strategy according to customers' wishes. (2) Form a humanized system of selecting and employing people. When corporate culture permeates human resource management, we should give full play to people's main role and realize equal exchange and mutual choice between employees and enterprises in personnel selection and allocation. An open selection system is adopted for all employees, and the superior and the inferior are eliminated, and the competent are superior and the mediocre are inferior. According to the working advantages and abilities of different candidates, we will arrange suitable jobs for them, and finally achieve a good state of being used by enterprises and being able to exist for people, and implement the people-oriented idea.

Third, innovative corporate culture is an excellent culture.

(1) Form a strong learning atmosphere in the enterprise. Form the concept of systematic thinking, group learning and lifelong learning in the hearts of all employees. Finally, the enterprise will be built into a learning enterprise. In addition, in the process of market-driven strategy, enterprises should always attach importance to talent management, further improve the talent training mechanism, openly compete for important positions, and enhance the benign development model of talent-driven management and management-driven performance. (2) Strengthen ideological and political education in enterprises to lay a theoretical foundation for the consistency of enterprise spiritual culture. What we need to pay attention to is that spiritual cultivation is far from being achieved by several educational activities and a few empty slogans. It requires managers and employees of enterprises to work together for a long time, take correct ideological theory as guidance, and take long-term work as practice, so as to inherit and innovate the spiritual culture of enterprises. This is a very important work in enterprise construction, which can play a connecting role and promote the organic combination of ideology and politics with production and operation. (3) The corporate culture should conform to the actual situation of the enterprise and formulate a standardized management mechanism according to the actual situation. The goal of enterprise management is to standardize personnel and systems. In the process of building excellent corporate culture, we should take management mechanism as a very important work goal, standardize all production and operation links, standardize human resource management and development, and rationally operate internal supervision and management. We should pay special attention to the scientific employment system of enterprises, introduce effective management methods from foreign companies according to the actual situation, do a good job in talent development and talent management, and provide a reliable talent base for enterprises to face market competition.

Without culture, it is difficult for enterprises to develop continuously and healthily. Without culture, enterprises will lose their lasting motivation to move forward. After the establishment of the cultural system, culture will become the spiritual belief of employees in enterprises, and employees' behavior will change from compulsion to spontaneity. Only when enterprises show great adaptability and creativity can they be more full of vitality and realize the coordinated development of environment, employees and enterprises.

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