Probiotics have become the "new favorite" of healthy nutrition this year because of their functions of maintaining intestinal microecological health and enhancing human immunity. As the national designated probiotic research institute in Korea, BIFDO Co., Ltd. has been focusing on the basic research of probiotics since 1988, and its research and development achievements have reached 1 100 million probiotics, which entered the China market from 1999.
Active probiotics (children's type) have become the word-of-mouth products of Chigenyi probiotic series, and won the "Top Ten Innovative Products Award of Probiotics" this year, which has been praised and recognized by tens of thousands of treasure mothers. This is closely related to Chigenyi's emphasis on product research and development and improvement of production technology, ensuring that the strains must undergo scientific and in-depth clinical verification before being put into product application, and the development attitude based on data.
Probiotic products supported by scientific data after medical clinical application are more likely to be trusted and recognized by consumers. Chigenyi developed and applied the strain in clinical practice, aiming at the frequent diarrhea and allergy of infants, which caused deep harm to infants, such as lead poisoning.
Bifidobacterium bifidum BGN4 and Bifidobacterium longum BORI added to the active probiotics (children's type) against food allergy, excessive heavy metals such as lead and rotavirus respectively. Through clinical application with famous institutions such as Seoul National University and Samsung Hospital, the strain has been effectively and scientifically verified.
Clinical application of Bifidobacterium bifidum BGN4 in Samsung Seoul Hospital and Korean Ministry of Health and Welfare.
At the international symposium on probiotics and health held in Guangzhou this year, experts in the industry predicted that the development of patented strains for a certain disease and the combination of patented strains will enable a probiotic product to alleviate and improve the discomfort of the human body in a targeted and comprehensive way, which is the development trend of the probiotic industry in the future, and the personalized and precise attributes of the product will become more and more obvious.
Diversified and multi-driven, nutritious and healthy products are sought after.
According to the data of JD Health, the turnover of domestic self-operated probiotic products increased by more than 200% in the first quarter, and the sales of nutrition and health care products increased significantly. It can be seen that not only probiotic products, but also high-protein foods and basic nutritious foods are favored by consumers.
Bifeide (Beijing) launched a brand-new high-end nutrition brand Bifeide on 20 18, which expanded the brand-new nutrition brand line and made the product dosage forms more diversified. Bifeide fully considered some obstacles and problems that consumers encountered in the process of eating general nutrients in the past. Products empowered by science and technology, soft-filled soft sweets such as Bifeide liquid iron, Bifeide liquid zinc and DHA seaweed oil, which have been put on the market, have a very soft taste and are more easily accepted by children.
The new outlet of nutrition and health industry needs responsibility and responsibility.
It is not difficult to find that the development of any industry needs a healthy and good competition mechanism and environment. For the nutrition and health industry, the demand of consumers is the key and core. When choosing products, health and safety are the primary considerations for consumers, and many enterprises have begun to take action against the changes in consumption patterns.