On Wednesday, 15:00, Wang Xueyin and his staff just cleaned and disinfected the cake truck produced by the factory. Half an hour later, she kept coming to work as a marketing employee. Master Cui made a cake in the shop, got into the car and took it to a nearby vegetable market. In addition to colorful cake carts, Wang also told employees to cut some cakes into coffee candy sizes and put a toothpick in them for them to taste. This move is based on the research of "scientific investment". She remembers reading in a magazine that on-site tasting is a good marketing method with low cost. Of course, there are also recently printed leaflets on board.
Hong bakery just opened two months ago. In 2005, she was found to have built a large number of high-grade residential areas in Huashi Street, Chongwen District, Beijing, and passed the inspection. However, there is no cake shop around, and she always wants to start a business. Her heart softened. In March 2005, she attended a cake baking course, and they began to spend time choosing shops in this area.
Select the store aiming direction.
Qihong Bakery is located in Dongxi Street. Most of the owners in the south already live nearby, and there is a row of bottom shops in the south. This street is not busy, but the rent is high. Shops below 30 square meters rent 7000 yuan a month. In fact, the shops on the street rent 7000 yuan, and the monthly rent is more than 40 square meters. There have been two shops in Wang Xueyin for a long time. However, she soon found that the shops along the street were also facing a big cell, while the opposite cell was aging. Secondly, the area is for the convenience of traffic management, so the door is divided into an entrance and an exit. All Wang Qi saw in the store was the exit. In her opinion, there are more exits than entrances, and many people come home from work to pick up some cakes instead of buying them.
The front of the store faces the battery car. What is the area of this street? The main activities of residents in the surrounding areas are, on the one hand, moving from a north-south street in the east to Agricultural Bank, Industrial and Commercial Bank of China and several banks near Wang Qi. This street is the shortest round-trip route. On the other hand, east-west streets and nearby post offices and supermarkets are still open.
Of course, Wang Qi is most concerned about the residents near the dormitory. She even knows a few small decorations. On the website, except for some relocated residents, most of them are residents with annual household income of 65,438+00,000 dollars or more. She thinks it is very beneficial to her bakery.
After paying the rent, the cake shop in Wang Qi began to prepare nervously.
Experts commented that in these two business models, the choice of store location is very important. As the saying goes, "location is the key to opening a shop." Well-known cakes such as the location requirement of Yuan Zu's "Noisy" clearly indicate that they will join the 80-square-meter two-bay store for urban leisure pedestrian streets, business districts, busy areas in office-intensive areas. However, the rent of shops and busy areas is too high, so it is recommended to choose a popular community near the school, where the rent is more affordable and there are not many places, and 30-50 square meters is enough.
Locating and selecting suitable features
In the baking class, Wang once communicated with many students. After opening a shop, I am a professional engaged in cake, pastry or sales, while selling bread.
From the perspective of an idealized entrepreneur, Wang Xueyin certainly wants to sell her own unique cakes, so she tends to produce and market her own cakes from the beginning. But in the preparatory shop, she also hesitated, because the rent was much higher than the estimated 5,000 yuan, so she didn't have that much money to invest in the test. She once thought about letting manufacturers make cakes. She sells them in this way, so that she doesn't have to spend too much money on equipment. However, after visiting several manufacturers, she felt that the unique taste of the cake she made was always better, whether it was conducive to long-term development or not.
Wang Qi inspected the surrounding shops for a long time. She found that there were few cakes and bread in supermarkets, grocery stores and markets around. If you can't just make cakes, but add some freshly baked bread, it may attract office workers to buy bread for breakfast, so that you can expand the store.
As for the equipment, Wang Xueyin learned that it has been requested many times that baking equipment can be rented. Wang Xueyin doesn't know anything about bread making, especially about dough fermented bread, but she has learned how to make bread from dough in a bakery near the Temple of Heaven, and only after buying it back can the micro-processing baking system be used.
According to expert evaluation, there are three modes of cake business, one is to sell cakes separately. This is the lowest form of commercial capital investment. The venture capital is about 50,000 yuan, 20,000 yuan is used for store rent and decoration expenses, and 30,000 yuan is used for purchase, day by day. In this mode of operation, investors need to consider the cake making process, but it is important to note that you must choose a manufacturer with good reputation and guaranteed quality, otherwise your shop signboard will be smashed.
Sell cakes Sell bread and cakes that are baked and sold now. This form of venture capital is about 8 million. In addition to store rent and decoration costs, investors also need to buy their own production equipment. Of course, according to the different requirements of manufacturers, you can choose to pay by installment or one-time payment. According to the current market situation, the price of baking equipment in the store is not very high, and the smaller oven costs between 200 and 500 dollars.
Self-produced and sold, set up a factory to produce cakes. This is the largest initial investment in the world, with an investment of over 30 million yuan. Rent and equipment investment accounted for nearly 250 thousand. It is suggested to pay quarterly, or the partnership investor and the lessor negotiate the rent to reduce the one-time investment.
The temptation of elaborate decoration
When decorating, Wang spent a lot of thoughts. She didn't display the operation room in the window like most cake rooms, but put a small desk and chair in front of the window from the floor to the ceiling, which made people look more like a fine coffee shop from a distance. In order to highlight the brightness and exquisiteness, the store has made great efforts in decoration and lamps purchase. Foreign decorations are hung on the wall of the shop for her to accumulate at ordinary times. The operating room is at the end of the store, and there is plenty of light, so the operating room is fresh, clean and bright. While decorating, she is also looking for a pastry chef. There will be dozens of cake shops in Xuanwu District, Dongcheng District and Xicheng District. She didn't dare to "brazenly" let people dig the shop, so she sneaked over to discuss with the owner while people were coming and going. Finally, after repeated comparisons, Wang returned to Master Cui. Master Cai has worked in Guangdong for 7 years and has rich experience. The monthly salary for food and accommodation is 2000 yuan. Wang Qi said that the average baker only has about 1000 yuan, but the baker is very important, so the money must not be saved.
How to run a porridge shop
Source: World Entrepreneurship Laboratory.
Porridge has a history of more than 3,000 years in China. Li Shizhen, a medical scientist in Ming Dynasty, wrote in Compendium of Materia Medica that porridge is soft and greasy, and it is the most ingenious diet. Lu You, a famous poet in the Song Dynasty, even thought that eating porridge would lead to longevity. It is recognized in the medical field that porridge is the most suitable family member for nourishing yin, nourishing stomach and body fluid, strengthening spleen and stomach, and tonifying deficiency.
[Porridge] Why is it nutritious?
Protein, fat, vitamins, minerals, starch and other nutrients needed by human physiology mainly come from various foods that people eat daily. These foods are broken down into small molecules with simple structure, which can be absorbed by the human body. Therefore, the more valuable food is, the easier it is to be digested and absorbed by the human body, that is, food with higher nutritional value.
Cooking porridge at a relatively low temperature, the longer it takes, will help to reduce the decomposition of protein, the destruction of fat, the loss of some vitamins, and avoid the dissolution of some minerals, which will make porridge soup more nutritious. Supplemented by protein's rich porridge, it is not only one of the main raw materials of food, but also supplemented by various ingredients with medicinal value, such as lotus seeds, coix seed, lily, lentils, red dates, poria cocos, yam and walnut flowers; Mutton, beef, fish, bone marrow or dark vegetables and fruits rich in vitamins. Brewed by different processing methods, it is not only nutritious and delicious, but also has the effects of nourishing, eliminating diseases and cultivating the body. Modern research shows that eating more nutritious food "porridge" has many functions such as health care, beauty, weight loss and so on.
With the changes of the times, people not only eat well, but also eat one. Compared with other catering projects, the specialty porridge shop is a project with easy operation, low investment, low risk, strong adaptability, distinctive features, wide customers, small market prospects and high food return rate. And drinks. Especially suitable for entrepreneurs who enter the catering industry for the first time!
When searching for information on the Internet, I accidentally found a website under the banner of catering, and there were professional porridge names for technical training and shop opening guidance in experiential training. Therefore, "porridge" modern people's life, people began to pursue more scientific health, enterprises are also chasing more unique industries.
investment analysis
Investment groups: small and medium-sized investors, with almost no requirements.
Customer base: all.
About 20,000-50,000 yuan of start-up capital.
Shop area? 20-50 square meters
Site selection tip: It is best to open the store in fashionable blocks, frequented communities and food cities.
How to run a Lamian Noodles store? On Monday, August 28th, 2006, the store opened at 20: 10. How to operate?
This is generally confirmed by tasteless Lamian Noodles shops.
Because it is similar to McDonald's, the taste is standardized.
What happened to you with Master Lamian Noodles's money?
Fixed salary? Some people say that the fixed salary is not good, but Lamian Noodles chefs are not enthusiastic.
People, busy, naturally prone to poor service attitude.
Members, how about a bowl of noodles?
Last month I found that everyone ate a lot, but the boss didn't make any money!
The original master Lamian Noodles added the beef noodle commission for free.
All the money given to more people is used to buy materials, and the rest is used to get the commission of Master Lamian Noodles.
This method won't work. Some people say that the total profit is a commission.
His total commission for one month.
This method seems quite effective.
Master Lamian Noodles found that as time went on, he did more work than I did.
capital
But I earn more than him.
He didn't want to,
Start negotiations and ask for an increase in commission, or leave!
What should I do?
Finally, I decided to cooperate with him in the form of equity participation.
I have money, and he uses craft.
I'm 70% and 30%.
He always thinks 70% of me, but he also makes me.
Finally one day, I found a master in Lamian Noodles with a monthly salary of 1500.
He shot!
How to run?
At the beginning of the store, there were various types and sizes of food stores, such as grocery stores, butcher shops, bakeries, fruit shops, vegetable shops and so on. In a sense, the grocery store is the oldest store.
Food store, with small investment and low risk, has a slightly lower gross profit margin. The best grocery store is not in the downtown business district, but in the densely populated residential area. The food grade should be gradually liberalized, and the choice of food grade should be based on the overall consumption level of residents here. It is extremely hard to run a food store, from morning till night, dealing with all kinds of people. Food has the characteristics of perishable goods storage, and warehouses and too many counters often need cold storage facilities.
Our grocery store is small in scale, and the most important feature in the more fierce industry competition is that most of it is only in a medium state. Although people can't eat, what they eat is limited. From the perspective of consumption structure, the proportion of food and the total consumption expenditure are declining. So in the limited market share, a considerable proportion of food stores pursue it.
The purpose of the food store is to avoid those healthy, green and fast products that have no new varieties. Health food and children can be the focus of food store development.
(1) health food. With the improvement of people's living standard and the acceleration of life rhythm, people pay more and more attention to their health improvement. The combination of industrial civilization and new diseases is harmful to human health, forcing people to enhance their awareness of self-protection. Therefore, health food stores will have great development in China, and the competition will become more and more fierce.
(2) Children's food. Children's food is always in a declining industry. The more the society progresses, the greater the cost. Especially the implementation of the one-child policy in China, parents of children like it very much, in order to buy more healthy food for their children and enrich the value of a food. Joint education and healthy food for children also have a bright future.