As far as I know, the domestic beverage market is growing at a high speed at present, and the whole beverage market has formed several major markets such as carbonic acid, fruit and vegetable juice, bottled water, tea and functional drinks. At the same time, each sub-category is monopolized by one or two brands. With the continuous improvement of people's living standards, nutritious, functional and natural healthy drinks have gradually become the mainstream of consumption. Judging from consumers' demand for future drinks, consumers are more and more inclined to "green and healthy" drinks, especially some plant drinks that advocate "green and healthy" are gradually becoming popular.
Burdock is rich in nutrition, but in burdock tea, the procedure of drinking tea is complicated. In order to let consumers enjoy the nutrition brought by burdock tea anytime and anywhere, Hongkong Tianyi Group has developed a natural burdock extract drink-burdock tea, which is suitable for the public. Its product is sweet but not strong, sweet but not greasy, bitter but not sticky, and it is a good health drink. Since its establishment, "Niuqilai" natural burdock extract beverage has been committed to building the first brand of healthy drinks.
There is a huge space for the development of plant drinks, and "Niu Qiqi" quickly fills the position.
In recent years, food safety has aroused great concern of consumers, and more and more consumers tend to choose some green, natural and healthy drinks. This change in consumption concept has directly promoted the rapid development of the vegetable beverage market. From the overall market point of view, the plant beverage market has not yet formed the first monopoly brand, and most plant beverages are still in a semi-developed state.
With the development of social economy, the improvement of people's material living standard, the change of consumption concept and the deepening understanding of burdock function, burdock products are gradually accepted by people. It can be seen that the big market of burdock series products, especially natural burdock extract drinks, is gestating and forming. Especially the high-grade, low-cost and health-care burdock beverage for ordinary consumers has great market potential.
In order to seize this favorable opportunity, Hong Kong Tianyi Group formally established Tianyi Food (Xuzhou) Co., Ltd. in September 2009. This company is a deep processing enterprise of green agricultural and sideline products with burdock as the main raw material. Under the competition of comprehensive strength such as base planting, product research and development, production scale, market share and brand awareness, Tianyi Food has been far ahead in the burdock health care industry, ranking first among leading enterprises in the industry.
According to the investigation, Tianyi Food is one of the largest, most professional and most potential burdock producers in China. Based on the theory of five-element health preservation in traditional Chinese medicine, more than 80 products in six series have been successfully developed, put into production and sold well, including five-element vegetable soup, brown rice tea, burdock tea, burdock crisp, burdock sauce and burdock extract beverage. More than 2,000 specialty stores have been successfully established nationwide, ranking first in the industry for many years.
Starting from 20 10, Tianyi invested more than 20 million yuan, introduced advanced canned beverage production equipment and technology from abroad, and jointly developed a natural burdock extract beverage-"Niuqilai" with the College of Food Science of Jiangnan University in Wuxi. Burdock tea was upgraded to a direct-drinking beverage, which was blended with pure natural health plants such as chrysanthemum, licorice and honey. It is safe and hygienic. Burdock beverage can help the human body eliminate toxins, provide human energy, promote the proliferation of cells in the body, and supplement the nutrients needed by the body every day. Burdock beverage has become an ideal green and healthy beverage for strengthening the body and supplementing physical fitness.
Green, natural and healthy really make consumers "cow up"
Tianyi Food's "Niuqilai" natural burdock extract beverage represents consumers' physical state (physical cow, spiritual cow) and blessings to consumers (career cow, life cow) after drinking the beverage, which has a wide range of meanings and gives them good wishes and dreams. Through product naming, a kind of "bullish" culture is deeply implanted into product packaging elements. The main pattern of the "Cow Up" sign is a brave cow, which represents a spirit of striving for progress and not being afraid of difficulties; At the same time, it also represents health, enthusiasm and progress, giving people endless power. Products advocate a spirit: "cow" makes people dare to surpass themselves and accumulate strength; "Rise" makes people dare to forget themselves and pass on their strength; "Come" makes people good at giving up on me and passing on strength. These three forces are also a kind of self-interest, benefit the people and benefit the country.
From the product category, "Niuqilai" belongs to natural health-care herbal tea, which accords with consumers' psychological demands of "safe food". From the point of product selection, Niuqilai beverage 100% is pure natural, without hormones, pigments and preservatives. It has the effects of super nutrition, super health and super oxidation resistance, and can keep people healthy anytime and anywhere. From the efficacy of the product, "Niuqilai" has a long-term health care function, which can promote cell proliferation in vivo, strengthen and enhance the function of white blood cells, and at the same time make T cells grow at three times the speed, enhance immunity and enhance the anti-cancer effect. It can be seen that "Niuqilai" natural burdock extract beverage is natural, green, nutritious and healthy, which conforms to the development trend of beverage market and has broad market development prospects.