Corporate Culture of Yin Xin Investment Guarantee Co., Ltd.

Goal: To become the most respected guarantee enterprise in China.

Yin Xin Guarantee will develop harmoniously with the company's relevant interests with a long-term vision, an honest and responsible attitude and the concept of * * * common growth, and take it as its responsibility to respect customers, employees, partners and society; Adhere to the concept of "customer first" and start from creating customer value and social value, so as to enhance their own value and promote social harmony and civilization.

Values: honesty, responsibility, cooperation and innovation.

Integrity: maintain fairness, frankness and trustworthiness; Only by respecting others, objective laws and company system can we love ourselves and be strong.

Responsibility: constantly pursuing professional work style and constantly strengthening professional work quality; Strong sense of responsibility, outstanding ability to shoulder responsibility, and the courage to take responsibility.

Cooperation: pay attention to the overall interests, be open-minded, and realize that only team Excellence can achieve individual Excellence.

Innovation: always seek better solutions and better results in ways, methods and contents.

Enterprise spirit: unity and enterprising, pursuit of Excellence.

Unity and enterprising: team spirit, foresight, not only to do, but also to persevere, perseverance, no difficulties and setbacks can stop our indomitable will.

Pursuit of Excellence: keep winning in market competition, surpass yourself in reflection, surpass mediocrity in learning and make continuous progress; Experience the joy of struggle in the pursuit process and the joy of success after reaching the goal.

Business philosophy: everything is based on user value, and the first mission is to reduce the guarantee risk.

Everything is based on customer value: adhering to the concept of "customer first", creating value for customers and safeguarding their legitimate interests are the first priority of management; Be sensitive to users' needs, and the service level appropriately exceeds customers' expectations; Pay attention to cultivating users' satisfaction and loyalty, and constantly improve the service level of communication with users.

The first mission is to reduce the guarantee risk: according to the national policies and regulations, formulate practical operational procedures to avoid risks, strictly implement various business processes, take into account the development of new business and gain profits, and maintain the competitiveness and growth vitality of the company.

Management philosophy: care about the growth of employees, strengthen execution, balance incentives and constraints, and pursue efficiency and harmony.

Caring for employees' growth: paying attention to employees' interests and expertise, perfecting employees' training plans, designing career paths and promoting employees' personal career development; Attach importance to enterprise management, and promote the continuous improvement of employee satisfaction with healthy and simple interpersonal relationships, serious and lively working atmosphere and carefree and transparent communication methods; Stimulate the potential of employees, pursue the growth of individuals and companies, and be willing to contribute wisdom and diligence to the team.

Strengthening execution: Strengthening execution is one of the core principles of Yin Xin management; Good execution depends on each banker's love for the company and his sense of responsibility for his work.

Balanced incentive and restraint: according to work contribution and achievement value, under the principle of "more work and more pay", a differentiated incentive mechanism is formed to effectively stimulate employees' subjective initiative and creativity; On the basis of employees' understanding and recognition of rules and regulations, an effective internal restraint mechanism with the theme of strengthening the system is formed; Emphasize the combination of humanized management and strengthening execution, maintain balance and realize scientific internal management.

Pursuing high efficiency and harmony: due to the expansion of the company's scale, it is necessary to form a standardized and efficient management mechanism according to the company's development stage and business changes, maintain high operational efficiency, and form a harmonious and orderly internal environment.