Since the founding of New China, especially since the reform and opening up, China's health undertakings have made great progress, and the main health indicators of residents are generally better than the average level of middle-and high-income countries. With the acceleration of industrialization, urbanization and population aging, the lifestyle and disease spectrum of China residents are constantly changing.
Introduction to Healthy China Strategy
In order to better spread and popularize the concept of Healthy China Action, and promote the promotion activities of Healthy China Action, on September 1 day, 2020, a campaign for collecting symbols of Healthy China Action was launched for the whole society.
Through organizing online selection, expert review, second revision and other standardized processes, it is determined that the design works of designer Liu Yong from Hefei, Anhui Province will be taken as the unified logo of Healthy China Action, and now it is released to the public.
With China's initials "C" as the creative theme, the logo skillfully integrates totem dragon, the sun, birds and moving figures into a logo pattern, which intuitively embodies the cultural connotation of the logo and points out the brand image of Healthy China Action.
"Dragon Totem" is a variant of the letter "C" and a symbol of the Chinese nation, which embodies the prosperity of the nation and the prosperity of the country. "Xiangyun" symbolizes Xiangyun, expressing auspicious, festive and happy wishes; Facing the body shape of Chaoyang movement, we can better spread and popularize the action concept of healthy China.