The following are some products that are considered to be the hardest hit areas of pink tax:
First, razors: The price of female razors is usually much higher than that of male razors.
Many razor brands have launched razor products specifically for women. These products are usually advertised as "suitable for women", but in fact they are not much different from razors used by men. However, the razors used by these women are usually more expensive than those used by men, which is the embodiment of the pink tax.
In addition, women need to buy additional products when buying razors, such as shaving cream and after-shave care products, which are usually more expensive than similar products used by men.
Second, cosmetics: the price of women's cosmetics is usually much higher than that of men's cosmetics.
Pink tax means that female consumers need to pay higher prices than men when buying certain goods, which is especially common in the cosmetics industry.
Specifically, the pink tax in the cosmetics industry is as follows:
Cosmetic price: The price of women's cosmetics is usually higher than that of men's cosmetics, even if the ingredients and efficacy of the two products are the same. For example, the price of female perfume is usually much higher than that of male perfume.
Packaging design: The packaging design of women's cosmetics is usually more exquisite and gorgeous, while the packaging of men's cosmetics is more concise and practical. This difference will also lead to higher prices of women's cosmetics.
Marketing strategy: Cosmetic brands usually carry out more marketing activities for female consumers, such as launching limited editions and joint brands, and the prices of these products will be higher.
Generally speaking, the pink tax in the cosmetics industry shows that female consumers need to pay higher prices, which reflects the discrimination and injustice against women in society to some extent.
Clothes and shoes: Women's clothes are usually more expensive than men's clothes, especially under the same brand and quality.
On the one hand, women's clothes and shoes usually need more details and decorations, so the production cost may be higher. On the other hand, women usually pay more attention to fashion and appearance, so they have higher demand for fashionable and high-quality clothes and shoes, which may also lead to higher prices. Moreover, some brands may charge higher prices for women's products, because they think women are more willing to pay for the brand premium, which leads to clothes and shoes becoming the hardest hit areas of pink tax.
Sanitary products: feminine sanitary products are usually more expensive than men.
These products include sanitary products, cosmetics, women's underwear and so on. In terms of sanitary products, the pink tax is mainly reflected in the higher taxes levied on female sanitary products, such as sanitary napkins and tampons.
The implementation of this tax policy makes it more expensive for women to buy sanitary products, which may affect the quality of life and health of some women with financial difficulties.
In addition, the pink tax also reflects the social neglect and discrimination against women's physiological needs, and it is unfair to think that women's physiological needs are not as important as men.
We know which products are the hardest hit by the pink tax, so we can avoid the pink tax by comparing prices, ignoring women's labels, choosing neutral brands, choosing to buy men's products, buying preferential goods, looking for cheap goods on the platform, and refuse to be cut by the pink tax.